News Bites

0

The Road to a Better Future

TWO DECADES from now, there will be 1 million more jobs in the nine-county Bay Area and an additional 250,000 commuters, according to the Association of Bay Area Governments. That could mean–among other things–traffic, traffic, traffic.

To help plan for that crowded future–and to help make it as commuter friendly as possible–a regional effort known as the Bay Area Smart Growth Strategy/Regional Livability Footprint Project, or just the Smart Growth/Footprint Project, is about to take the first steps toward responsible planning. At a Sept. 22 workshop, Sonoma County residents will have a chance to help decide that future.

“We have to take a profoundly new approach to accommodating the Bay Area’s future growth,” says Santa Rosa councilmember and project planner Steve Rabinowitsh. “We have to be smarter about the way we grow and the places we build. By developing in a sustainable way, we will make the Bay Area a better place for the people here now and for the people we expect in the future.”

The Smart Growth/Footprint Project is a regionwide effort initiated by the Bay Area’s five regional public agencies (Metropolitan Transportation Commission, Bay Area Air Quality Management District, ABAG, the Bay Conservation and Development Commission, and the state Regional Water Quality Control Board), and the Bay Area Alliance for Sustainable Development.

The project’s steering committee includes ABAG, the Bay Area Council, the Sierra Club, and the Urban Habitat Program. These regional organizations, along with local governments and dozens of community-based groups, are sponsoring a countywide public workshop at which participants can learn about smart growth, walkable communities, compact, and transit-oriented development; see examples of building types that help create livable communities; and, through a computer-assisted mapping exercise, create a vision of what communities throughout the Bay Area could be like in 2020.

The project workshop will be held on Saturday, Sept. 22, from 8:30 a.m. to 2:30 p.m., at Santa Rosa Junior College, 1501 Mendocino Ave., Santa Rosa. Similar public workshops will be held in Napa and Marin counties, each building on related local efforts. For details, e-mail sm*********@*****ca.gov, or call 510/464-7926.

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Pomegranate

Pomegranate publishes visual treats

A GREEN-jacketed man offers a treat to an unimpressed dog calmly hovering upside-down in midair. A colonial gentleman, stoic and proud, stands before his latest invention, a freestanding, yard-long coil of processed meat. A seafood salad attacks a would-be gourmand. An imposing man casually removes his goatee.

It may come as a shock, but these bizarre visions of the imagination have something in common with the timeless architectural masterpieces of Frank Lloyd Wright. For that matter, they share something with M. C. Escher, Edward Gorey, Claude Monet, and Maxfield Parrish.

Strange, but true. These world-renowned artists, along with the floating dog and his oddball friends–which are the unmistakable ink drawings of British artist and author Glen Baxter–can all be found in beautifully rendered “coffee-table” books imprinted with the curious little name: Pomegranate. And they were all published in Sonoma County.

Pomegranate Communications, housed in an unimposing business complex in Rohnert Park, is one of the publishing world’s foremost, if unconventional, producers of quality art books–and ancillary merchandise (calendars, note cards, journals, and the like).

Pomegranate was founded 30 years ago by Thomas F. Burke, as a spinoff of his successful efforts printing and hawking psychedelic rock-concert posters at the Fillmore in the 1960s. With an optimistic enthusiasm that could have been born only of the hippie movement, Burke created a company devoted to creating altered states of the mind through the mesmerizing medium of art.

The success of Pomegranate lies in that enthusiasm, a passion shared by the world-class artists that the company is able to recruit. “Artists like to work with us,” says Katie Burke, Pomegranate’s publisher (and Thomas Burke’s wife). “We respect them, and they appreciate that.” For that matter, so do book buyers. Pomegranate’s insistence on quality and attention to detail, says Burke, “is the main focus of who we are. It’s our identity in the marketplace.”

That identity has lead to the company’s position as a primary publisher of books for museums. Pomegranate partners with such lofty names as the Smithsonian Institution, San Francisco Asian Art Museum, and Museum of the City of New York to produce numerous collections.

Given the luster of these associations, it’s a testament to Pomegranate’s versatility that it also published Steve Schaecher’s Outhouses by Famous Architects and Johnny Otis’ Red Beans and Rice and Other Rock and Roll Recipes. “We’re not a stodgy publishing house,” allows Burke with a laugh.

Though Pomegranate’s stable of artists includes such superstars as B. Kliban and the aforementioned Boulet–whose lush paintings of animal spirits and Earth goddesses are almost synonymous with the New Age movement–the company has always sought to find up-and-coming artists to present to the world. The fall catalog includes Gaiastar Mandalas: Ecstatic Visions of the Living Earth, by relatively unknown artists Bonnie Bell and David Todd.

“It’s harder in today’s marketplace to introduce contemporary artists,” Burke says. “There are fewer opportunities for unknown artists. But we will absolutely continue, whenever and however we can, to bring new artists to the world.”

Let’s hope that, as suggested by Glen Baxter’s floating dog and exploding fork–found in the brand-new Unhinged World of Glen Baxter–Pomegranate will also continue to give us the works of famous figures that we’ve somehow forgotten.

“Absolutely,” Burke insists. “We’re always asking ourselves, ‘What other cool stuff can we find and put out there into the world? Just for fun?’ ”

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

‘Stop Kiss’

‘Stop’ & Go

Lesbian love story gets uneven treatment at AT

By Patrick Sullivan

IT SEEMS like nothing: a mild collision between two sets of lips. But it can mean everything–the first step on the road to passion, love, maybe heartbreak. We’re not supposed to kiss and tell, but given the repercussions of the act, who listens to such advice?

Locking lips is even more complicated than usual for the two women at the heart of Stop Kiss, now on stage in an Actors Theatre production directed by Celeste Thomas.

First, of course, Jill and Emily have to take homophobia into account–both the disapproving-friends-and-family variety and the gay-basher-in-the-street kind. But while Stop Kiss, an Obie Award-winning drama from Los Angeles playwright Diana Son, comes to grips with homophobia, it is more deeply concerned with a complicated transition from friendship to something more.

Sara, played by Emily Chang, is an idealistic teacher who arrives in New York City to take a job in a public school in the Bronx. Looking for someone to watch her cat, she hooks up with Callie, a cynical traffic reporter played by Jill Wehrer.

Brought together by chance, the two women hit it off immediately. They start talking about their jobs, parents, and disappointing love lives (both recently parted from boyfriends). By the time the two women whip out the magic Eight Ball for a little fortunetelling, you know they’re fast friends.

Sara starts bringing a bottle of wine with her to Callie’s messy apartment, which gets cleaner and cleaner with every trip. When Sara tells Callie, “I’ll go see what’s in your closet,” you get the feeling she’s talking about more than clothes. And when the two have the kind of nasty first fight every couple experiences, you know romance is on the way.

Unfortunately, AT’s production of Son’s play is marred by a disconcerting lack of chemistry between the two leads. On opening weekend, Chang and Wehrer were missing cues, fumbling Son’s deftly crafted dialogue, and generally failing to convey much mutual attraction. We’re supposed to feel a powerful magnetism; instead, we mainly get dutiful chumminess.

Strangely enough, both women improve when someone else is onstage–whether it’s a friend, an old lover, or even the extremely unconvincing police detective played by David Cole.

That improvement is especially dramatic with Wehrer, who displays excellent comic timing and delivery in some very funny scenes with George, a clueless old friend played by the hilarious Brian Bartlett.

The first kiss between Sara and Callie is the fulcrum upon which the nonlinear narrative turns. Alternating scenes tell the story of before and after–the events leading up to the encounter and the unexpected results of a little necking in a public park.

Along the way, a dominate theme emerges, though the playwright doesn’t beat you over the head with it. Before and after their kiss, the women feel the competing pulls of friends, family, and lovers. Callie feels Sara’s parents looking at her “like I’m a dirty old man.”

But this tug of war is about much more than gay vs. straight. It’s about the militant assumptions people make and the rigid boundaries they demand. Be gay or straight, be friends or lovers–but don’t try to be both.

It’s a tribute to the power of Son’s play that her message about the profound damage caused by such attitudes comes through loud and clear–even in this uneven AT production.

‘Stop Kiss’ continues through Oct. 20 at Actors Theatre, Luther Burbank Center, 50 Mark West Springs Road, Santa Rosa. For details, call 707/523-4185.

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Open Mic

0

By Greg Cahill

OVER THE PAST SEVERAL DAYS, President Bush has worked hard to demonize–and dehumanize–the Taliban rulers in Afghanistan in preparation for a possible war with that faraway land. But few Americans are aware that until the Sept. 11 terrorist attack on New York and Washington the Taliban were our allies in the war on drugs. The United States this year gave the Taliban $43 million to help fight the flow of heroin from that opium-producing region.

Strange bedfellows.

The ironic twist in that tryst is that Afghanistan is the subject of United Nations trade sanctions that were implemented against the regime at the behest of the United States itself.

This arrangement has gotten very little press attention. But in a May 22 op/ed piece in the Los Angeles Times, syndicated columnist Robert Scheer contemplated what he called Bush’s “Faustian deal with the Taliban” and decided it is a deal with the devil.

“Enslave your girls and women, harbor anti-U.S. terrorists, destroy every vestige of civilization in your homeland, and the Bush administration will embrace you,” Scheer opined. “All that matters is that you line up as an ally in the drug war, the only international cause that this nation still takes seriously.”

The gift, announced by Secretary of State Colin Powell a few days before the op/ed piece ran, was just part of a larger aid package that Scheer noted makes the United States the main sponsor of the Taliban and rewards that “rogue regime” for declaring that opium growing is against the will of God.

“So, too, by the Taliban’s estimation, are most human activities,” Scheer wrote, “but it’s the ban on drugs that catches this administration’s attention.”

A mixed message? You bet. But then the United States has never hesitated to back every tinhorn despot that comes down the pike if the price is right: former Panamanian strongman Manuel Noreiga, now a convicted drug trafficker rotting in a federal prison, once enjoyed American patronage.

“The war on drugs has become our own fanatics’ obsession and easily trumps all other concerns,” wrote Scheer. “How else could we come to reward the Taliban, who has subjected the female half of the Afghan population to a continual reign of terror in a country once considered enlightened in its treatment of women. . . . The Taliban fanatics, economically and diplomatically isolated, are at the breaking point, and so, in return for a pittance of legitimacy and cash from the Bush administration, they have been willing to appear to reverse themselves on the growing of opium. That a totalitarian country can effectively crack down on its farmers is not surprising. But it is grotesque for a U.S. official, James P. Callahan, director of the State Department’s Asian anti-drug program, to describe the Taliban’s special methods in the language of representative democracy: ‘The Taliban used a system of consensus-building,’ Callahan said after a visit with the Taliban, adding that the Taliban justified the ban on drugs ‘in very religious terms.’ ”

Of course, as even Callahan admitted, those who didn’t obey the Taliban’s theocratic edict would be sent to prison or even face death.

“IN A COUNTRY where those who break minor rules are simply beaten on the spot by religious police and others are stoned to death, it’s understandable that the government’s ‘religious’ argument might be compelling. Even if it means, as Callahan concedes, that most of the farmers who grew the poppies will now confront starvation. That’s because the Afghan economy has been ruined by the religious extremism of the Taliban, making the attraction of opium as a previously tolerated quick-cash crop overwhelming.”

For that reason, the opium ban was doomed, Scheer summized, unless the Bush administration was willing to pour far larger amounts of money into underwriting the Afghan economy.

“The Taliban may suddenly be the dream regime of our own drug war zealots,” Scheer concluded, “but in the end this alliance will prove a costly failure. Our long sad history of signing up dictators in the war on drugs demonstrates the futility of building a foreign policy on a domestic obsession.”

A costly failure, indeed. If only Scheer hadn’t been proven right.

Greg Cahill is the editor of the ‘Northern California Bohemian.’

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Local Literary Journals

Bust Out Stories

This biannual journal of short fiction by North Bay writers was founded in 1995. A new issue came out in July and is available at local bookstores and coffee shops. For details, e-mail lo*******@*ol.com.

The Dickens

The fifth annual edition of this literary magazine published by Copperfield’s Books is due out in November. Each issue offers fiction, creative nonfiction, and poetry by North Bay authors. www.copperfields.net.

Tiny Lights

The seventh annual contest issue of the Petaluma-based journal of personal essays was delayed by computer glitches, but you should now be able to purchase it at bookstores around Sonoma County. www.tinylights.com.

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

‘Dark Hollow’

Dark Angel

Local lawyer gives horror fiction a home in ‘Dark Hollow’

By Patrick Sullivan

I CHUCKLE a little because I don’t think of myself as a horror writer,” says Peggy Roth. “I’m not a dark, creeping Goth character. . . . But I like that otherworldly element.”

She’s right. If you were picking faces out of a lineup to find the editor of a literary magazine devoted to horror, Roth wouldn’t be your first choice.

Not every horror aficionado has to sport the creep factor of an Edgar Allan Poe. But Roth, a 34-year-old attorney and mother of two, has a bright smile, an easy laugh, and absolutely no trace of the macabre about her. By day, she works in the Family Support Division of the Sonoma County District Attorney’s Office.

At night, though, Roth pours precious time and energy into publishing Dark Hollow, an annual offering of chilling fiction and poetry from local writers, including a piece or two by Roth herself.

“Being scared is raising a passion, like being excited or falling in love or other things that I enjoy,” Roth says. “It’s stimulating. I think anybody that likes riding on a roller coaster can understand.”

Founded by Roth in 1999, Dark Hollow appears in local bookstores on the first day of every autumn to offer stories, poems, and art about restless corpses, murderous lovers, and haunted taxi cabs.

“I’m looking for well-crafted fiction or poetry that gives people a chill,” Roth explains. “It doesn’t always have to horrify, but it should contain some element that’s spooky–though I have published a number of pieces that just speak to the atmosphere of autumn, that don’t really have a real big chill factor.”

Now in its third year, Dark Hollow is slowly expanding its readership: Roth has doubled circulation to 200. Also growing is the magazine’s pool of contributors, who range in age and experience from a talented sixth-grade student to Sonoma County Poet Laureate Don Emblen.

Indeed, among the best pieces slated to appear in this year’s issue is Emblen’s “Rolling Blackout”: “More absolute than night/ that comes on by degrees,/ this black envelops us,/ our faces, arms, and legs/ as though we’ve dropped into a sack,/ unwanted kittens to be drowned.”

Publishing high-quality writing is Roth’s main goal. “Sonoma County isn’t a really big place, and this is a very particular niche,” she says. “So [the magazine] really has to appeal to people who just want to read quality writing. If I only picked things for their shock value or their horror content, I don’t think I’d get very far.”

Some would-be contributors err in the other direction. Roth wants it known that she does not publish break-up stories.

“I would say the biggest disconnect people have is that they interpret dark as psychologically dark,” Roth says. “So I get a lot of stories about, ‘Oh, I’m so miserable and suicidal because he left me.’ And that doesn’t really qualify for me.”

Roth’s interest in horror dates back to a childhood encounter with The Dracula Book of Great Vampire Stories, a bloodcurdling collection of vampire-themed fiction. Masters of the genre like Poe and Stoker teamed up to work their dark magic on her young mind.

But Roth doesn’t want you to get the wrong idea about her as a kid: “I didn’t sit in the library for hours at a time reading horror books,” she says. “But I read a few that really piqued my interest. And I certainly watched tons and tons of television and movies.”

In college, Roth worked on a literary magazine. Although a published poet, she had never seen any of her horror-themed work in print before she started Dark Hollow shortly after moving here from San Francisco. The task of creating a magazine from scratch turned out to offer a few more challenges than she’d expected.

“It still doesn’t seem like a big deal, but I now know there are a lot of tedious elements to it,” she explains. “When you have the vision, it’s all about the creative side of things. You’re going to get all these writers and sift through all this quality material.

“And then you realize, ‘OK, I have to input the work, and I have to edit it, and then I have to format it, and market it,'” she continues with a laugh. “So I think some of that stuff took me by surprise.”

Roth says she’s in for the long haul. She plans to have a website up in the next few months; she also wants to carefully expand circulation. And she hopes Dark Hollow will find new pockets of readers and writers in love with fear.

“I would love to discover that there are lots of people out there who secretly love horror and being scared,” she says, “because have I got a magazine for them.”

The writers featured in the new issue of ‘Dark Hollow’ read their work on Friday, Sept. 21, at 7 p.m. at Copperfield’s Books, 138 N. Main St., Sebastopol. For details, call 707/823-2618.

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Fall Literature From the North Bay

North Bay writers serve up poetry, novels, & much more

By Greg Cahill and Patrick Sullivan

HOW BUSY are North Bay authors? Busy enough that we don’t have room to review all the novels, short-story collections, children’s books, or poetry chapbooks produced by local creative types in recent months. But here we offer a broad sample of work produced in the increasingly prolific literary scene.

Marsha Diane Arnold Metro Cat (Golden Books; $19.95)

Susie is the “fanciest cat in Paris”–until her life turns upside down when she gets lost in the subway system in this charming children’s book from Sebastopol author Marsha Diane Arnold. Can the former cover model for Fancy Cat Magazine adjust to a new life performing with an elderly street musician? Believe it, baby!–P.S.

Cydney Chadwick Flesh and Bone (Avec Books; $14)

A short-story collection that opens with a tale of a man’s relationship with his contact lenses is not for everyone. Yet Penngrove author Cydney Chadwick has a gift for using the mundane minutiae of everyday life to weave compelling accounts of postmodern alienation and despair in the lives of such characters as a nameless apartment dweller who comes to rely on a neighbor’s marijuana habit. These accounts also offer a dry, painful humor: “When he ventures down the stairs to his mailbox he is still a famous poet, but while on the street amidst others he is not quite as renowned. The further he gets from his apartment the less well-known he is.”–P.S.

Terry Ehret Translations from the Human Language (16 Rivers Press; $14)

Award-winning Petaluma poet Terry Ehret offers another collection of powerful, profoundly moving poetry. The book’s first piece, “Thirst,” displays Ehret’s kinetic way with words: “This year I’ve felt the push of antlers/ thrusting out of my head.” Particularly relevant in light of current events is a poem titled “Among the Involuntary Missing” and dedicated to Polly Klaas: “Grief, I think, is the only emotion that endures,/ rearranging who we are, living/ alongside us, ghosts/ everywhere, even in the long warm evenings/ where you think they would not dare to follow . . .” –P.S.

Joan Frank Boys Keep Being Born (University of Missouri Press; $17.95)

“All she could claim to have achieved in the past decade, it began to dawn on her, was the avoidance of harm.” With that realization, the lonely woman in the well-crafted opening tale of this short-story collection makes a decision her brain warns her against: she gets involved with a married man. But the result is far from what she–or the reader–expects. Indeed, avoiding the predictable is one of Frank’s strengths as a writer. This Santa Rosa author also has a gift for character and description that makes this collection a pleasure to read. Her subject matter ranges from women confronting the trials and tribulations of middle age to the extraordinary reproductive organ of the beleaguered Carlos Artiga: “When it commands release Carlos has no choice. He will be unable to undertake the day’s appointments until the tyrannical member is given its way.”–P.S.

Suzanne Gold Daddy’s Girls (Perfect Productions; $25)

A mother and her two daughters take turns narrating this sprawling tale of a family disintegrating under the terrible pressures of jealousy, family dysfunction, and madness. Author Suzanne Gold, a Marin County psychologist who has schizophrenia in her family, drew on personal experiences to delve deeply into the impact of mental illness on the three women at the heart of her book. Unfortunately, though the author offers an interesting (and often heartbreaking) perspective on schizophrenia, her characters are all too often one-dimensional and predictable–especially the mother, who seems to have ridden in on a broomstick from Oz.–P.S.

Jonah Raskin More Poems, Better Poems (Running Wolf Press; $6)

The overwhelming superiority of the author in every field of human endeavor is the theme of this collection of 21 poems. One excellent reason to attend local poetry festivals is to hear Raskin–a professor of communications at Sonoma State University–read some of this work aloud. This stuff is pretty funny in print, but the poet gives it enough spin in person to bust a gut or two. From “Sexier”: “I’m sexier than you and/ I have more sex appeal and more sex drive, too/ a libido you’d die for. In fact, I’m the male sex symbol for the 21st century!” Or try “More Buddhist”: “I’m a better Buddhist than you, my beloved/ I breathe better and/ Sit better and meditate more often–I’m more Karmic than you and/ I’m the captain of the Koan.” And so on. You may know a few people who will not realize these poems are satirical. Never trust those people again.–P.S.

Lee Torliatt Golden Memories of the Redwood Empire (Arcadia; $19.99)

Do you remember when Egg Queen Martha King came to town? Probably not. What about the tussle between Women’s Christian Temperance Union members and Sonoma County’s growers of wine grapes and hops back in the Prohibition era? No? Ever hear about the Petaluma car fire of 1912? Quite a conflagration. Sit back and let Lee Torliatt, a fifth-generation native of Sonoma County and vice president of the Sonoma County Historical Society, reminisce about the good–and bad–old days in this thoroughly entertaining and highly informative 128-page paperback. It’ll give you a chance to catch up on the riot that ensued after the 1943 Big Game between the Santa Rosa and Petaluma high schools.–G.C.

Milly Lee Earthquake (Frances Foster Books; $16)

“This morning the earth shook and threw us from our beds. We were not hurt, just stunned.” So begins this children’s book based on the experiences of the Santa Rosa author’s mother in San Francisco’s Chinatown during the 1906 earthquake. Yangsook Choi illustrates this charming adventure, which offers an exciting (but not terrifying) way to introduce young kids to a remarkable slice of history.–P.S.

Tosca Lenci Daughter of the Excision (LP Publishing; $7.50)

“I shall give you poetry, without end,” begins this chapbook by the Sonoma author who two years back gave us Beloved Disciple, Daughter of Logos. Concerned with the issues and imagery of love, sexual politics, and religion, Daughter offers a wide variety of verse, including this: “FUDGE, FUDGE, TELL THE JUDGE/ MOMMA’S GOT A NEWBORN BABY/ WRAP IT UP IN TISSUE PAPER/ SEND IT DOWN THE ELEVATOR/ UPSTAIRS, DOWNSTAIRS/ OUT THE BACK DOOR.” –P.S.

Megan McDonald Judy Moody Gets Famous (Candlewick Press; $15.95)

“You’re not in one of your famous moods again, are you?” Judy Moody’s dad asks. That’s a silly question to ask the moodiest girl in third grade, who is deeply e-n-v-i-o-u-s that her archrival, the pointy-headed Jessica Finch, just scored top honors in the big spelling bee. And the more Judy tries to catch up and win her own 15 minutes of fame by overachieving, the more she gets i-n-f-a-m-o-u-s for getting into trouble. Sebastopol children’s author Megan McDonald has delivered a charming sequel to last year’s award-winning Judy Moody. And once again, Peter Reynolds’ expressive line drawings are an excellent match for McDonald’s lighthearted style. –P.S.

T.E. Watson I Wanna Iguana (Paw Prints Press; $16.95)

The ironic disparity between a young boy’s grand ideas about iguanas and the quotidian reality of the creatures in question forms the linchpin upon which this illustrated children’s book turns. For example, the narrator expresses this belief: “My iguana would speak a foreign language because it comes from a different country.” But, as readers may be aware, most iguanas have abandoned their native language in hopes of landing a job at McDonald’s. John Raptis delivers appropriately whimsical illustrations–P.S.

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Donations

0

Donations

The devastating effects of the Sept. 11 terrorist attacks that took the lives of many innocent people–including more than 4,000 workers in and around the World Trade Center and the Pentagon, hundreds of emergency personnel at the scene, and the passengers and crews of four U.S. airliners–will continue to have a huge impact for families and communities for years to come. A number of relief organizations have set up funds earmarked specifically for the families and survivors of the attacks. Your cash donations can help:

The United Way The September 11th Fund United Way 2 Park Ave., New York, NY 10016 212/251-4035 Online: national.unitedway.org (Donors may specify the community where they want their donation to help (New York City, Washington D.C, or other affected areas).

New York Firefighters 9-11 Disaster Relief Fund 1127 Broadway Ave., Suite 102 Tacoma, WA 98402 Phone: 877/863-4783 Second Phone: 253/274-0432 Fax: 253/274-0309 E-mail: ds***@***********ns.com

The American Red Cross Disaster Relief Fund Online: www.redcross.org On Saturday, Sept. 22, dozens of Sonoma County businesses are sponsoring the Spirit of America Picnic, a benefit for the American Red Cross and for the New York City Police and Firefighters’ Widows and Orphans Fund. The event takes place from noon till 5 p.m. at the Luther Burbank Center tent pavilion, 50 Mark West Springs Road, Santa Rosa. There will be carnival games, an Uncle Sam/Statute of Liberty lookalike contest, and live music.Tickets are $20 for adults; $5 for youth age 6 to 16 (free for children 5 and under). For details, call 707/577-7608. Or to make a donation to the American Red Cross, call 800/HELP-NOW; 800/435-7669 (English-speaking); or 800/257-7575 (Spanish-speaking)

The Salvation Army The Salvation Army National Capital and Virginia Division (for relief efforts at the Pentagon) P.O. Box 18658 Washington, D.C. 20036 800/SAL-ARMY (800/725-2769)

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Taylor Maid

0

Something brewing: Occidental coffee and tea maker Mark Inman is at the forefront of the fair-trade movement.

The Coffee King

Taylor Maid Coffee’s co-founder stirs it up in the java jungle

By Paula Harris

MARK INMAN downs between 10 and 20 steaming hot cups of joe each day, mainly potent espressos and deeply fragranced brewed coffees–an alarming amount, even by his own admission. But he wouldn’t have it any other way. “I’ve been a coffee person for 15 years. It’s more than a job for me,” says the feisty 33-year-old co-founder and roastmaster for the Occidental-based “green” company Taylor Maid Coffee. “Basically my entire life is surrounded by it.”

He’s not kidding. Inman no doubt needs all that caffeine-caressed elixir as aromatic gasoline to get him though his punishing 12-hour workday schedule, a daily grind that typically runs from 8 a.m. to 8 p.m.

Inman, who’s known in the field as a coffee connoisseur, the equivalent of a “nose” in the perfume industry, kick-starts his mornings by roasting and sampling coffees from different farms, with a view not only to purchasing them himself, but to give feedback to other groups that send him their blends. Midday is the time for board meetings and phone conferences, and afternoons are normally tied up with training sessions, with writing for two trade magazines, and with daily operations.

“My mind is always buzzing around with new ideas, new concepts, and possibilities about where the coffee industry can go,” gushes Inman, not batting an eye when using the term buzzing. “I usually overcommit myself to a lot of outside extracurricular things just because I’m interested in what the possibilities are.”

Indeed, the energetic Inman (who races mountain bikes and runs in his limited spare time) last month completed a trip to Peru, where he was one of three American judges selected to drain java in a quest to find the 20 best coffees in that South American nation. Those farmers selected will now reap 10 times their normal earnings.

It’s all in keeping with Taylor Maid’s overall philosophy to positively affect the lives and communities of coffee growers around the world who no longer depend on agrochemicals.

The 10-year old company started life as an herb farm in Occidental. At the time, Inman, a roaster for 10 years in the mainstream coffee biz, became dismayed by the profit-grabbing practices he encountered. So he and his business partner Chris Martin, 47, started the Taylor Maid coffee line, the first 100 percent organic coffee line in Northern California. More recently another partner, Julie Baron, 37, joined the company to develop a line of organic teas.

“My goal is to create a company where the bottom line is not always about profit, but to create a greater mission,” explains Inman, who also helped start the Organic Coffee Association, a national group that promotes organic coffees globally.

TAYLOR MAID is a pioneer in the green-business movement: recycling waste on-site; using biodegradable or recyclable packaging; promoting other green companies and organic farming groups; and using only shade-grown crops (to protect the ever-decreasing numbers of migratory birds).

In addition, the company is trying to break the chain of poverty for growers in other countries, using the fair-trade coffee system to ensure farmers a living wage.

“I have commitments to farmers in 16 different countries that I will find them a place to sell their products in the United States,” says Inman. “We’re working to help develop and increase economic and educational standards in those countries.”

Inman says many consumers don’t consider coffee an agricultural product, requiring backbreaking work. “The idea of Juan Valdez in a sense is true,” he explains, “that a human being picks that coffee and processes it from start to finish. You can compare coffee with wine–and yes, wine may be handpicked, but it’s not hand-processed all the way through; with coffee it’s amazingly labor intensive.”

Inman adds that the quintessential cup of joe yields qualities as complex as some of the finest cabernets in the world. “The perfect cup of coffee would be a single-country-origin coffee,” he says, touting a recent discovery–a Nicaraguan organic coffee called Miraflor–in wine-snob terms. “This one has got nice rounded acidity–almost tannic in acid structure–a very floral and bright note to the top end of the coffee, and a rich velvety body. If you French-press or really prepare these coffees properly, not just use a filter brewer, and really let these coffees sit in your mouth and think about them, they have much more complexity than wine. There are so many flavors going on.”

One of the biggest detriments to well-crafted coffee is overroasting, according to Inman. “In California, people drink coffees that are roasted way too dark,” he scolds. “If you were to give a lighter roast coffee a try and brew it strong, you’d find that you’d have no reason to put sugar or cream in that coffee. You’d pick up a lot more sweetness and a lot more complexity. . . .”

Inman’s voice trails off excitedly. He’s already planning his next pot of joe.

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

Kenneth Cleaver

Consumer Correspondent

Staples Inc. Attn: Customer Service 500 Staples Drive Framington, MA 01702

Dear Staples:

I am responsible for managing a small office and in recent months have ordered copy paper, binder clips, seven file folders–all from Staples. Last week, the ink cartridge ran out during a crucial fax. I replaced the cartridge within seconds, and the fax transmitted without delay. If the nightly news had featured office plays of the week, I would have been on it.

When I have finished placing my order, your operators inquire whether I need candy and coffee, pens and copy paper. I politely decline. I do not think your operators mean to be rude. I do not think they wish to suggest that I am incompetent, that I am not thoroughly abreast of the state of my supplies. I presume your marketing analysis finds that such reminders, however irksome, increase revenues significantly. I do not possess the arrogance to suggest changing your policies to suit me, only that you incorporate my needs into your current practice. Unfortunately, the competency with which I manage an office does not extend to my personal life, which is a ceaseless carnival of angst. Thus my request is that Staples matches its marketing pitches with my personal growth challenges. For instance, “Are you sure you don’t need any pens or notebooks?” would be followed by “If you both recognize the relationship is going nowhere, why are you still sleeping together?” Or, “Are you all set with folders and copy paper?” would be matched with “”She’s a happily coupled lesbian living in Europe; it was a fling, get over it.”

I will continue to purchase supplies from Staples and stomach your cajoling pitches if you will return favors with my own. I scratch your back; it is only fair, and good business sense, that you scratch mine.

Sincerely, Kenneth H. Cleaver

Dear Mr. Cleaver,

We are in receipt of your letter and appreciate your feedback; we take our customers’ recommendations very seriously.

I would like to assure you that your comments have been shared with our marketing department, as well as our call center management team, where such information is used to provide our customers with the best catalog shopping experience possible.

Thank you again for your comments and for shopping at Staples.

Respectfully, Devon Whitney-Deal Customer Relations Manager Office of the President

From the September 20-26, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

News Bites

The Road to a Better Future TWO DECADES from now, there will be 1 million more jobs in the nine-county Bay Area and an additional 250,000 commuters, according to the Association of Bay Area Governments. That could mean--among other things--traffic, traffic, traffic. To help plan for that crowded future--and to help make it as...

Pomegranate

Pomegranate publishes visual treats A GREEN-jacketed man offers a treat to an unimpressed dog calmly hovering upside-down in midair. A colonial gentleman, stoic and proud, stands before his latest invention, a freestanding, yard-long coil of processed meat. A seafood salad attacks a would-be gourmand. An imposing man casually removes his goatee....

‘Stop Kiss’

'Stop' & Go Lesbian love story gets uneven treatment at AT By Patrick Sullivan IT SEEMS like nothing: a mild collision between two sets of lips. But it can mean everything--the first step on the road to passion, love, maybe heartbreak. We're not supposed to kiss and tell, but given the...

Open Mic

By Greg Cahill OVER THE PAST SEVERAL DAYS, President Bush has worked hard to demonize--and dehumanize--the Taliban rulers in Afghanistan in preparation for a possible war with that faraway land. But few Americans are aware that until the Sept. 11 terrorist attack on New York and Washington the Taliban were our allies in the war on...

Local Literary Journals

Bust Out Stories This biannual journal of short fiction by North Bay writers was founded in 1995. A new issue came out in July and is available at local bookstores and coffee shops. For details, e-mail [email protected]. The Dickens The fifth annual edition of this literary magazine published by Copperfield's Books is...

‘Dark Hollow’

Dark Angel Local lawyer gives horror fiction a home in 'Dark Hollow' By Patrick Sullivan "I CHUCKLE a little because I don't think of myself as a horror writer," says Peggy Roth. "I'm not a dark, creeping Goth character. . . . But I like that otherworldly element." She's...

Fall Literature From the North Bay

North Bay writers serve up poetry, novels, & much more By Greg Cahill and Patrick Sullivan HOW BUSY are North Bay authors? Busy enough that we don't have room to review all the novels, short-story collections, children's books, or poetry chapbooks produced by local creative types in recent months. But here we offer a broad...

Donations

Donations The devastating effects of the Sept. 11 terrorist attacks that took the lives of many innocent people--including more than 4,000 workers in and around the World Trade Center and the Pentagon, hundreds of emergency personnel at the scene, and the passengers and crews of four U.S. airliners--will continue to have a huge impact for families and...

Taylor Maid

Something brewing: Occidental coffee and tea maker Mark Inman is at the forefront of the fair-trade movement. The Coffee King Taylor Maid Coffee's co-founder stirs it up in the java jungle By Paula Harris MARK INMAN downs between 10 and 20 steaming hot cups of joe...

Kenneth Cleaver

Consumer Correspondent Staples Inc. Attn: Customer Service 500 Staples Drive Framington, MA 01702 Dear Staples: I am responsible for managing a small office and in recent months have ordered copy paper, binder clips, seven file folders--all from Staples. Last week, the ink cartridge ran out during a crucial fax. I replaced the...
11,084FansLike
4,446FollowersFollow
6,928FollowersFollow