The 16th Annual Sonoma International Film Festival was host to a bevy of films, and one, Project Censored: The Movie, may be the most important film I’ve seen in terms of inspiring media consumers to seek outlets that speak the truth.

If you know about Project Censored, you’re probably not surprised that I am a fan. For those unfamiliar, it is a nonprofit located at Sonoma State University whose mission is to “teach students and the public about the role of a free press in a free society — and to tell the news that didn’t make the news and why.” Each year, Project Censored publishes a book of the 25 “top censored stories and media analysis.” The stories are collected by students and faculty and are vetted by media professionals.

Project Censored was founded in 1976 by Carl Jensen and was housed in the Sociology Department at Sonoma State University until it spun off and became its own nonprofit, the Media Freedom Foundation. This allowed Project Censored to be more autonomous and to reach out to other schools across the country in order to have a wider net with which to catch untold stories.

Project Censored: The Movie is directed by Doug Hecker, a former participant in Project Censored, and Christopher Oscar. In it, the two attempt to answer the question: “What will it take to end the reign of corporate media’s junk food news?” The night the film premiered at the Sonoma festival, 200 people were turned away. There was an additional showing later in the weekend, and a third showing was added at 9 p.m. Sunday night to accommodate the crowds.

Hecker and Oscar’s inspiration to make the film stemmed from their role as fathers, and wanting to leave behind a news legacy worth something. They talk about “junk-food news” and why corporate media fails to report the truth. Interviews with Howard Zinn, Oliver Stone, Noam Chomsky, Michael Parenti, Daniel Ellsberg and Dan Rather, among others, are eye-opening, particularly to the uninformed media consumer.

Khalil Bendib, a political cartoonist, talks about the top-down structure of the news and how corporate ownership hides the truth.

“General Electric owns NBC. General Electric is a bomb maker. NBC is not going to be against war,” he said.

My personal hope is that this film is widely distributed. It seems to me that often, films like this are only seen by people who already know the problems, and simply preach to the choir. If this film is seen by many, it could shed some light in otherwise dark corners of reality and inspire people to take a more active role in their news consumption.

When asked to reflect on the role of the alternative media, Bendib says, “I would compare it to oxygen, really.”

A covered wagon’s sudden disappearance might not be news in other cities. But in Santa Rosa, it nearly stops traffic.

That’s what Santa Rosa residents discovered today, upon seeing that the iconic covered wagon, which for over 50 years has stood watch at Montgomery Village on the corner of Farmers Lane and Montgomery Drive, has been taken down.

I drove by Montgomery Village this morning, wondering why cars were moving so slowly. But as I got closer and noticed the wagon gone, I wasn’t the only one craning my head out the window to stare at the empty space. The wagon had been there my whole life. What happened to it?

Says David Codding, owner of Montgomery Village, “I think it’s run its course.”

The wagon was taken down yesterday, and it’ll be given to Cattlemen’s to use at one of their restaurants. But that’s not why the wagon was taken down. To hear Codding tell it, during the remodeling process of the northwest quadrant of the shopping center, Santa Rosa’s Design Review Board had told him to get rid of the wagon.

“They said, ‘We like the building and what not, we’ll approve the building,’” Codding told me today, “’but we want that wagon gone. It just looks ridiculous.’”

I knew Codding had some disputes with the city over his initial remodeling plan (disputes with city planners run in his blood, after all) so I wondered if this was all just residual sour grapes. But I called the architect on the job, Warren Hedgpeth, and another planner at city hall. Both confirmed that the city encouraged the wagon’s removal.

To longtime locals, hearing that the City of Santa Rosa wanted a landmark like the Montgomery Village wagon taken down is downright crazy. But here’s something to consider: the wagon that was taken down yesterday isn’t the original, historic wagon. It’s a replica. The original one was moved to the corner of Patio Court and Farmers Lane years ago—where it still stands, and where Codding says it’ll stay.

It took moving the wagon to show Codding just how much people cared about it. After he took over Montgomery Village and moved the wagon three blocks south, he got so many complaints from residents that he hired some Amish workers—“back in Utah or someplace”—to build another one for the corner at Montgomery Drive and Farmers Lane.

As for the future of that now-empty corner, a landscaped plaza is planned. Several bronze statues will depict children holding an American flag and, also, children feeding deer, Codding says. A sign telling the story of Montgomery Village will be set in a rock wall, with bas relief plaques of both Hugh Codding and village namesake Billy Montgomery, who was the first person from Santa Rosa to be killed in WWII.

The original, larger wagon has a special significance: it was a gift to Hugh Codding in the mid-1950s from Hollywood actor Fred MacMurray. As Codding says, “He called up dad and said, ‘You know, what you need at Montgomery Village is a covered wagon. I have a covered wagon at my ranch that would just be perfect.’ And Dad said, ‘That’s a great idea.’”

Here’s how the wagon looked in 1962, courtesy of the Sonoma County Library History Annex. Note the payphone and corner mailbox, things you don’t see much anymore, as well as the lack of sidewalks. (Zoom in and you’ll see signs for Hal’s Toyville, Eisenhood’s Deli and the Maple Shop… anyone remember these places?)

The original wagon has been through a lot over the years. Once, when maintenance workers were repainting it, they found arrows with charred tips inside. “I think kids, at night, they’d go and they’d pour gasoline on an arrow and shoot it at the wagon, trying to burn it down,” says Codding. “I heard another report that another kid, or group of kids, tried to put a detonation device in it, with wires—and it malfunctioned, obviously.”

Of course, what everyone really wants to know is: has anyone ever managed to climb up inside the wagon? “Yeah, I think some kids have climbed up into that wagon,” Codding laughs, “and God knows what they were doing up there.”

Holy mackerel, media junkies! I came across this gem on Salon.com and what a doozy it is.

My impetus in writing on media issues for the Bohemian is to make the media landscape a better place. That may be bold and ambitious, possibly megalomaniacal—and oddly enough, if it worked, I would ostensibly be making myself irrelevant. But that’s my goal.

I was a reporter with the North Bay Business Journal for about three and a half years. I have written for myriad other publications, but nowhere else did I receive regular press releases about and from businesses and institutions I wrote about. The job of marketers is to market, and they did it, and did it well. My job as a reporter was to sift through and find the “news,” and this was my judgment call. For some reason I was allowed to be the “gatekeeper.” (A term thrown around in J school which I find sort of funny.) But the point is that I looked at these releases and determined whether there was real news value or whether they were things marketers were trying to slip past me as news so they wouldn’t have to pay for advertising.

It’s a tough job, but someone has to do it.

Anyway, this well-written column from Salon, by Andrew Leonard, is about exactly the sort of thing that has troubled me.

That trusted news sources (in this case, the author is calling out a Forbes magazine article for saying Google shouldn’t discriminate between news and sponsored content, i.e. ADVERTISING) aren’t making sure their readers know the difference between actual stories and advertising is maddening.

The Forbes writer, Jeff Bercovici, argues that Google’s recent stance against this kind of media manipulation is OK.

He says:

But even if Google’s stance isn’t a threat to the native business model, its approach here leaves something to be desired. When Google wanted to address the infestation of content farm crud in its search result, it didn’t have to threaten to block the perpetrators from showing up in search unless they played by its rules. It simply watched how its users responded to content farmed articles and used those signals to adjust its algorithm accordingly.

That’s the sort of elegant engineering solution we’ve come to expect from Google, and there’s no reason it shouldn’t apply here. If Google News users think some sponsored content is news, who is Google to say otherwise?

I’m sorry, but I am a Google News user, and I absolutely mind if there are paid-for or even not-paid-for advertisements posing as news stories!

How can we have a press that actually makes a difference in our lives if it is half advertising masquerading as editorial? We can’t. I think they call that propaganda. Kudos Google, at least this time, for drawing a line in the sand.