Inphomaniac

Confessions of an Inphomaniac

As online communication reaches its awkward adolescence, are we left with a place for imaginations to soar without messy, bodily residue–or just a place to hole up without human contact?

By Christina Waters

IT STARTED INNOCENTLY enough. Like many who’ve been foraging in cyberspace for more than five years, I was introduced to the power of the Net by my university job. Hardwired into the campus mainframe, I found that I could reach colleagues almost instantaneously via e-mail. Pretty soon, everyone in my neck of the woods was using it–first because it was the hot new thing to do, but more and more because it got results.

I began to have more e-mail than voice-mail messages waiting for me each morning when I came to work. And I invariably checked my e-mail first. Hell, I’d even turn on my computer before I took off my coat or turned on the lights.

As a writer and academic, it didn’t take me long to get an inkling of the sex appeal of this new medium. I found that I could bypass secretaries and e-mail many executives directly. Surprised by the directness of my inquiry, my subject would invariably respond by e-mail, usually the same day. The hierarchical playing fields guarded by the bureaucratic rank and file were instantly leveled.

It was heady stuff, and I stayed high.

Messages and their senders appeared on my screen in a single cluster, allowing me to read them in any sequence. No more listening to each message to get to the one I was really waiting for.

Pretty soon, I was asking for e-mail addresses instead of phone numbers or business cards. Thus armed, I had direct access to key players. People I never could have gotten an appointment with inevitably responded electronically, flattered and disarmed. Some, like Donna Haraway, whose 1985 article “A Manifesto for Cyborgs” helped set the current academic cyber agenda, even explained via e-mail why they didn’t have time to e-mail me.

“Dear Christina,
“You got me at a bad time–reading hundreds of email messages, opening piles of snail mail, facing books for courses that aren’t in the book store, etc., etc., and the thought of answering even a few questions is awful. Sorry. I use email more and more for work and already miss the more spontaneous way I began using it. It’s become another obligation. But still, there are the friendships, jokes, bits of news and bits of good professional stuff, plus all sorts of other goodies. I would miss my email, but why does everything have to become too much so fast?–Donna”

Electronic Ebola

“I want a new drug,” Huey Lewis crooned, and faster than you could type “Eureka,” we got one. At this moment, it’s estimated that more than 30 million of us are joined in electronic communion–although it’s impossible to know for sure. The size of this network is said to be doubling every six months. What began as a high-speed information link now resembles an out-of-control electronic Ebola virus–part all-night poker game, part lonely-hearts-club hustle.

The communication mode of choice for science, military researchers, and the university community for more than a decade, electronic mail is proliferating as fast as ordinary citizens can hook up modems and join what sci-fi guru William Gibson called “the consensual hallucination” known as cyberspace.

But now that millions have joined this rush, a perhaps inevitable shakedown has begun. Purists are bemoaning the boom, rushing to exit their formerly exclusive domain as they warn of paradise lost. Expressions like “information superhighway” and “cybersex” have infiltrated everyday language even though most people don’t have a clue what they mean.

The Garden of Eden has been invaded (remember the recent pedophile scare on America Online?); everybody wants to get stoned.

The pioneers feel crowded–they don’t like the lean and hungry look of those staking claims in the chatty clubs called newsgroups, which are organized around pursuits from genealogy to science fiction. They worry that the stampede threatens to drown out the pioneer communities of thinkers, talkers, and midnight hackers. Their restlessness may be justified. Just a few weeks ago, the National Science Foundation began divesting itself of several decades of Internet caretaking. The Net is moving toward privatization–and perhaps a future as a giant interactive commercial.

Veterans & Virgins

Caught in this chaos of hype, veterans and virgins alike are asking big questions. What is electronic reality anyway? Is cyberspace the great new town hall–a corner bar or quilting bee for the ’90s? A democratic public space in which all may participate, regardless of appearance, creed, or sexual preference? Or simply a privileged frontier on which most range riders are white, university trained, baby-boomer professionals?

Is it a place for imaginations to soar without messy, bodily residue–or a place to hole up without human contact?

One thing is for sure: The computer screen preserves anonymity and hides a multitude of sins. This buffer is part of e-mail’s allure. Your physical self is hidden; you can truly be all that you can be. Safe in the privacy of your own surroundings, you can add a little spin to your electronic self, made bold by the security of facelessness. This accounts for the often innuendo-laden sexiness of online chat.

While misunderstanding is a constant doppelgänger of text-only encounters, the upside, Mark Dery writes in a South Atlantic Review article entitled “Flame Wars,” is a “technologically enabled, postmulticultural vision of identity disengaged from gender, ethnicity and other problematic constructions. Online, users can float free of biological and sociocultural determinants.”

Onscreen, I see only words–words shaping ideas, giving attitudes, offering insight. Onscreen, I don’t see gender, class, age, or race. For the able-bodied and socially privileged, it may be impossible to appreciate the transcendence of disability or economic standing that computer-mediated communication allows. It’s a two-way street. I can be having a bad hair day or still be in my bathrobe and be communicating with some high-powered, Saab-driving, GQ cover guy. Or my boss, or his CEO.

No matter how klutzy, or physically limited, we can all be Astaire and Rogers on a keyboard.

Getting offline.

My Mind Is on Vacation

On the other hand, “vacationing in the datascape” just might be a misguided attempt to avoid the hard questions of the material world, film theorist Vivian Sobchack observes in Artforum. It’s possible to make a case for not really encountering anyone else at all in cyberspace, merely the reflection of our own words on a screen. The average hacker is high on this safe substitute for life’s messy realities, Sobchack contends, and this ambivalent desire to be powerful.

For me, it was the ability to conjure old relationships, new flirtations, and a world of information that kept me high and online. “You can’t simply pick up a phone and ask to be connected with someone who wants to talk about Islamic art or California wine, or someone with a 3-year-old daughter or a 40-year-old Hudson,” explains Howard Rheingold of Mill Valley, author of an excellent guide to electronic networking, Virtual Community. “You can, however, join a computer conference on any of those topics, then open a public or private correspondence with the previously unknown people you find there.”

Armchair travelers can ask questions about restaurants in Tuscany or critique the latest episode of Star Trek, compare carburetors, or rave on about the joys of sadomasochism.

“Every day, there’s a handful of postings that sparkle like gemstones,” enthuses Reva Basch, who hosts a conference called Women on the WELL, one of hundreds of subject-specific conversations on the Sausalito-based electronic salon founded by Stewart Brand, who first brought us the Whole Earth Catalog. “WOW has given me a precious gift,” Basch writes in the Austin-based zine Fringeware, “the opportunity to meet and connect with other women–strong, stubborn, talented and accomplished, questing, perhaps needy, but always remarkable–in a way that I could not have imagined, 10 short/long years ago.

“There’s an evolutionary aspect to living in cyberspace. Your monitor is no longer a flat, impermeable surface. It acquires depth, like Alice’s mirror in Through the Looking Glass. It becomes an infinite space in which all that information, and all those other beings, reside. You come to regard modemless computers as poor, mute, stunted things, robbed of their full cybernetic birthright.”

Safest Sex

Yes, I do have a saturation point. Yesterday, I put a chair out by the pool with a good book, an adult beverage, and a nice jazz CD, but somehow I felt compelled to hole up in my office for a few minutes to download the newest version of Netscape’s Web browser.

I am an online addict, and as soon as I find a 12-step program online, I intend to do something about it.

Electronic communication is seductive in many ways, but two particularly potent aspects keep turning up–as a metaphysical transformation of self and as a multidimensional social experiment.

“Disembodiment has its own allure,” writes Tiffany Lee Brown, an editor of Fringeware. “Transcending the meat has become a common goal in many religions, philosophies, paths of knowledge and discipline. The loftiness of living in the mind, surpassing the base needs of the flesh, attracts more than just ascetics, Christians and logicians. … In this age of alienation and visceral paranoia, regular ol’ white trash Americanoids like myself can drop happily into the sucking vacuum of mediated communication, Alices in a never-ending rabbit hole.”

Kate Bornstein, author of Gender Outlaw, is a former man who knows about “transcending the meat” from another angle. In the fleshpots of cyberspace, Bornstein finds a strong and exciting analogy to her own transsexuality. “Cyberspace frees us up from the restrictions placed on identity by our bodies,” she says in an April 1995 interview in the magazine Mondo 2000. “It allows us to explore more kinds of relationships. I can go online as anything. I go online as various kinds of women. I’ve gone online as a guy a couple of times; I’m playing a stable boy in a vampire scenario now.”

Some cybernauts, on the other hand, would rather play with the stable boy–albeit virtually. Thanks to the real-time erotozone known as Internet Relay Chats, participants can jump into the electronic hot tub with total strangers, asking questions, and getting answers as fast as they can type. “Sometimes I just want a sexy conversation with someone,” writes publisher Scotty Brookie in a recent editorial in Lavender Reader, a Santa Cruz-based gay and lesbian periodical. “I think talking about sex is exciting, even if the words are coming from thousands of miles away and appearing on my monitor. Some people say this is weird. I say, I have a nice conversation with someone, it’s completely safe, and I still get my whole bed to myself when we’re done talking.”

Alternative Empowerment

Not only is cyberspace a haven of the safest sex, it’s also a safe house for queer confessions and coming out–a network of alternative empowerment. Among Brookie’s online companions is a 17-year-old Slovenian who can’t talk about his gayness to anyone in his hometown–but can to his electronic pen pal in California. Another lives in Los Angeles and is out of the closet only on the Net. Still another communicates from Singapore, overjoyed to discuss gay issues without fear.

“I’ve talked to gay guys in their 60s and gay guys who were 14. I’ve talked to lots and lots of men whose race, age, and appearance I know nothing about. I’ve had discussions in five different (if halting) languages. And almost always, I leave the conversations marveling at our common humanity, excited about being able to travel the world and learn about other cultures every day, without being on vacation, and be out the whole time.”

Of course, the very factors that encourage romance and fantasy can also breed emotional blindness. Face-to-face meetings between cyberpals can serve as an abrupt reality check. Eric Thiese, a San Francisco-based electronic educator and host of an Internet conference on the WELL, recalls an encounter “where the person misrepresented–no, out-and-out lied–about most things.”

On the far side of electronic obsession are those whose entire cyber reality is a fiction–the Multiple-User Dungeon or MUD players. Ultra-elite, most by invitation only, MUDs are real-time fantasy worlds evolved from the Dungeons and Dragons genre of role-playing games. Gamesters construct their cyberworld’s every detail, designing communities of the imagination–worlds elegantly free from poverty, ignorance, diversity, and anybody not like us.

“It’s very welcoming, very empowering, but the trick is making it a tool, not a home,” says Scott Noam Cook, an associate professor of philosophy at San Jose State University who’s currently engaged in a two-year study of experimental, interactive cyber-environments.

Cook is wary of the panacealike claims being made for electronic culture, and he worries that we’re deifying the tools and the people who use them. “Technology can’t create communities,” he says. “We can use technology to create communities.” But Cook insists on a caveat. Unlike real communities, electronic ones are self-selected, and, hence, users construct a public electronic space of others like themselves–a human tendency Cook calls digital eugenics.

“If it’s town squares we’re creating on the Web,” Cook cautions, “they look a lot like Berlin Alexanderplatz in 1938.”

Flip Side of Cyberspace

The flip side of these ethnically cleansed CyBerlins are the growing ghettos of cyber groupies clogging the Net. In a 1993 position paper for Xerox PARC, Palo Alto-based MUD guru Pavel Curtis notes that bulletin boards and newsgroups “have the problem (and virtue, perhaps) that access is unlimited. From the perspective of a serious practitioner in some field, this communication channel is very ‘noisy.’ … The general level of discourse is thus driven toward the middle ground, the knowledgeable hobbyists.”

For many people’s money, the Sausalito-based WELL had the best stuff. Started 10 years ago by Whole Earth Catalog stalwarts who wanted to keep in touch though their families and careers had separated them physically, the WELL has been an elite subscription address for pure conversation and the fostering of a vibrant cyber community of some 10,000 culturati. Then, last year, the WELL was purchased by an entrepreneur with visions of expanding it into a for-profit metropolis for a million prospective clients. In the wake of this development, a handful of the old guard like Howard Rheingold started planning a new, small, user-owned online salon called the River. Even if no one will come right out and say that the WELL had become polluted, it was clear that its high-minded waters had been diluted by newcomers.

“When a conference gets very large, communicating takes a long time,” River pioneer and SRJC communications instructor Roger Karraker admits. The River hopes to recapture some of the intellect-intensive flavor of the WELL’s heyday, he says. Still, he believes that the River’s existence won’t necessarily mean an exodus from the WELL. “In the real world, you can’t live in two worlds,” he says. “But you can electronically–you don’t have to choose.” Karraker believes that having a monthly fee for membership will separate out those “serious about conversation” from mere browsers. “Any service that charges a fee can in a sense self-select its population.”

That’s similar to the position that cyber-patriarch Rheingold maintains on the new community: “One of several things many of us have learned over the years is that governance flows from control, and control flows from ownership. The River is owned by the people who create the value that customers pay for, and the owners are also the customers. It’s an experiment in democracy that we couldn’t not do.”

Cyber cowgirl Erika Whiteway, co-editor of Fringeware‘s “Chicks in Cyberspace” issue, believes that serious conversation on the Net is being watered down by what she calls “the America Online mentality”–people who want to surf through topics because they can, not because they have anything to contribute.

I used to think the Net was going to be the hope of politics/race/gender and provide a better reality even if it is virtual. Like all the other simple problems and solutions, the money guys and politicians have gotten their fat fingers in it and Doomsday is at hand again … whoever owns access to or provides information is master of us all. My computer used to be my pal, then I was its hostage; now it is like a vacuum cleaner, something I hate but need to use.

This is what has killed the WELL–I’m sorry, but the WELL really did have “it” for a number of years: wit, sarcasm, burning brains. But as with all things American, the bottom line rose up and ate the top-feeders. … Makes me want to head out to the country and get back to what’s real and important–the smell of clean air, the feel of a horse, the grass in spring.

From the Dec. 18-24, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Public Surveillance Cameras

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Eye Spy


Michael Amsler

Watching the Watchers: ACLU board member Wayne Gibb opposes a plan to monitor the Santa Rosa transit mall.

Public surveillance cameras raise eyebrows of ACLU members and one city official

By Paula Harris

A CONSTANT FLOW of commuters and buses stream in and out of the gray concrete pathway that is the Santa Rosa Transit Mall, which 10,000 bus riders pass through each weekday. Waiting for buses, they pace the sidewalk, buy newspapers from the vending machines, use the pay phones, look over the posted schedules, and settle on the benches.

By March 1998, surveillance video cameras will be watching and recording their every move, raising the spectre that Big Brother will indeed be watching.

The Santa Rosa City Council has approved use of federal funds for a closed-circuit television surveillance system costing $65,402 to monitor the transit mall. The council majority believes the cameras will help curb troublesome behavior at the busy downtown hub. However, the prospect of cold electronic eyes tracking local citizens has caused uneasiness among some observers, especially since police admit the transit mall is not a high crime area.

Councilwoman Noreen Evans, who cast the lone dissenting vote against the upcoming installation, objects to the concept of surveillance cameras in general. “In my mind, you have to have some justification for them,” she says, “but it concerns me that we’d target the transit mall, given the fact that there’s no serious criminal activity there.”

Santa Rosa Police Chief Mike Dunbaugh says the police department is responding to concerns from individuals who have complained they don’t feel safe at the bus station. “We don’t have a serious crime problem in the transit mall, it doesn’t have a higher crime rate, but there is a lingering perception, and our effort is to try to help people feel safe,” explains Dunbaugh, who adds that he doesn’t expect any objections to the cameras. “Most people are very comfortable with an additional presence looking out for them,” he says.

On the other hand, says Dunbaugh, a proposal to also wire Santa Rosa’s downtown Courthouse Square with hi-tech recording devices recently fell by the wayside. “Courthouse Square is different,” he says. “It’s symbolically the heart [of the city]. We received feedback that people are concerned about cameras focusing on that area.”

But, the Sonoma County Chapter of American Civil Liberties Union maintains that surveillance cameras shouldn’t be used to spy on the public anywhere in downtown Santa Rosa. “It’s a bad sign–this technology is very distressing,” says ACLU Sonoma County Chapter board member Wayne Gibb, who heads the Privacy, Not Surveillance Committee. The committee recently mailed letters to ACLU members–who have fought similar devices at Helen Putnam Plaza in Petaluma–urging them to voice their objections about the transit-mall cameras.

“People should not have their comings and goings monitored and tape-recorded by the police because they cannot afford a car or choose to conserve our natural resources by using mass transit,” states the ACLU letter. “Video recording of people is very different than using police officers on the beat to prevent crime. It is the antithesis of the community policing model. Santa Rosa is implementing it to make the community feel closer to police to help prevent and stop crime.

“This monitoring of citizens with cameras makes us feel that we live in a police state, alienates us from the police, and changes the very nature of our society.”

The ACLU contends that experiments with surveillance cameras have proved unsuccessful in other cities–such as New York City; White Plains, N.Y.; Newark, N.J.; and Miami Beach–because they did little to reduce crime overall, seeming instead to have merely displaced crime to other areas.

In September, the Oakland Police Department decided against a plan to place video surveillance cameras around the city, citing the cost and concerns about civil liberties. “The main argument for not installing the cameras was the public’s perception of Big Brother watching over them,” explains Oakland Police Capt. Pete Dunbar, “and we didn’t want to tear apart our relationship with the community.”

Yet Baltimore officials regard their system, which has been operating since January 1996, as a success. Frank Russo, a retired police commander and the public safety director for the Downtown Partnership of Baltimore, the merchant association that spearheaded the surveillance project, credits the cameras for an 11 percent drop in crime in the area during the first year of operation.

But ACLU police practices expert John Crew says Big Brother has become Big Business. “It’s a huge industry, and a new market in the United States,” he says. “Security companies are pushing this equipment onto communities like Santa Rosa.”

Laurie Hill, acting deputy of transit for Santa Rosa, says the transit-mall surveillance system will use four cameras, designed to focus on the alcove areas and to pan the full length of the mall. The cameras will be mounted high and not concealed, although, Hill adds, it will be impossible to see unless it is pointed at you.

The two fixed and two moving cameras use sophisticated fiber-optics cable and will be able to capture images from four cameras on one tape. The cameras will have recording and zoom-in capabilities. “We’re hoping to monitor negative behavior and bus traffic,” explains Hill, adding that most petty crime at the transit mall consists of “nuisance behavior” such as foul language, spitting, or boisterousness. The transit mall will keep its team of three security personnel.

There will be a viewing station at the police department’s communications section, where dispatchers will watch the action on a screen. Dunbaugh says the police don’t plan on keeping tapes longer than 24 hours.

Officials have not decided whether there will be warning signs at the transit mall to alert individuals that their actions are being filmed and recorded, though without signs it seems unlikely that the cameras will act as the deterrent that police say they are intended to be.

SURVEILLANCE of community members is a growing trend. There has been an on-again/off-again plan by Starbucks coffee company to install video surveillance cameras next to Putnam Plaza in Petaluma to tape people using the public park, and to then hand the tapes over to the police. The idea is still being contemplated.

Last month, Santa Rosa police mounted cameras, which resemble birdhouses, at the intersections of Steele Lane and Mendocino Avenue, and Dutton Avenue and West Third Street, to catch red-light runners. After a month’s grace period–in which 98 people were given warnings–police began issuing citations. Fines for signal jumping are $104, but next month a new law aimed at reducing injury accidents will raise fines to $270. The cameras are triggered by sensors in the pavement, and they shoot two photographs that aim to capture both the driver’s face and the vehicle license tag. If the traffic-snapping idea is successful, the camera program is likely to be expanded, says Dunbaugh.

Councilwoman Evans says she’s surprised there hasn’t been more of a public outcry about the Orwellian introduction of surveillance systems in Santa Rosa, particularly the cameras at the transit mall, where she says commuters will be “assumed guilty until proven innocent.”

She says, “Things happen in subtle ways. Big Brother isn’t going to one day appear with trumpets blaring and flags waving–it will come insidiously. There will be one camera, and the next time it will easier to install another. You begin to open doors by taking this first step.”

From the Dec. 18-24, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Holiday Story

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The Wind on Christmas Morning

David Templeton offers the story that he tells to his two daughters each year. Happy holidays from the Independent.

By David Templeton

THE NIGHT was cold, so cold that even the wind was shivering. No. That’s not quite right. I shouldn’t say that the wind was shivering, for it was hardly a wind at all, only a baby, a mere windling, and its feathers were still soft and short. It was its first Christmas Eve, and its first time out with the pack.

None of the other winds had told the windling how cold it would be–with all that snow on the ground and snow in the air and ice gripping everything. The windling was barely able to keep its whistle in its mouth–let alone blow it–without chattering and clattering and making such inappropriate sounds that all the other winds would look back impatiently, whistling at the little one and suggesting that perhaps it ought to go back home.

The pack of winds had come down from the high places, and now–as the hour of midnight came near–they were bound for a small village at the bottom of their mountain. There they would find houses and rooftops and shingles. They would whistle outside windows, stirring the sleeping people inside; they would blow against the walls, dance beneath the eaves, and make their wintry music around and around every house.

Such was the work of the wind on Christmas morning.

The little wind was not interested in such mischief, though it had eagerly begged to be taken along. If it had known how cold it would be, it would gladly have stayed back in the cave. Miserable and sad, it wondered how it could ever grow up to do a wind’s work if it had to do so in a world this cold.

As the pack whistled wildly downward–each wind sounding on its own slender instrument, secured around each head with a strong, thin string made of lichen and spider web–they came upon a small farm just outside the village. A faint glow of light shone from within the house. “Too small to bother with,” the winds agreed, as they blew by the wooden door with a flurry of noise.

Curious, the little wind paused as it flapped and whistled past the strange building’s front window. It saw a flicker inside–the light of a fire in a big brick fireplace, adorned with strange red objects that hung down from the mantel–and pressed its soft face against the pane. The pane was warm, heated ever so slightly by the fire within. There were other odd shapes inside that the windling did not understand: a tree decorated with small flickering dots of light, a pile of boxes beneath the tree, and a lumpy bundle of something in front of the fireplace.

The windling pushed closer. Shivering harder, it glanced back in the direction that the wind pack had flown.

“I can catch up in a moment,” it thought to itself, still puffing on its whistle in short, little spurts of wind song. Studying the front of the house, it wondered if there were a way to get even closer to that warm thing inside. A narrow band of light caught its eye, streaming out from a wide crack at the base of the front door. Eagerly, the windling fluttered down to take a closer look.

LIZZY WAS AWAKE. Wrapped in a cocoon of soft blankets, she sat by the fireplace, listening intently to the wind whistling outside the door. She was a connoisseur of winds, this little 7-year-old girl. She’d been listening to them since the day she was born, and knew more about them than any of her many brothers and sisters–each of whom was represented by one of the stockings that dangled from the mantelpiece, all adorned with little bells, one for each Christmas of the child’s life.

On Lizzy’s stocking–which was worn full of holes, but had never been mended, as the girl liked it the way it was–were seven little bells. The newest one had been sewed on by her mother just the day before.

Lizzy sat in the glow of the fire, one ear pointed at the door. She’d been waiting for the winds to come all night, and only now, as midnight struck and the day became Christmas, had she heard anything. A fast rush of whistling wind that stopped as soon as it started.

“There are three kinds of winds,” she recited softly to herself, wrapping up even tighter. “Whispering winds,” and here she practiced a powdery “Shhhhhhh,” of the kind made by that breed of wind. “Weird winds,” and she mouthed a fluttery, ghostlike “Oooooooooh.”

But her favorites were the whistling winds, high and sweet and strong and clear. She sighed, and attempted such a sound, but what came out of her mouth was more of a wet hiss then a whistle, for Lizzy, despite hours of practice, had never learned how to whistle.

She heard a sound by the door and turned to look. There was nothing there. She continued her recitations.

“Winds are invisible,” she murmured the words she’d been taught by her father, “as long as they are moving. But if a wind is ever still, it can be seen by anyone looking. Their whistles are invisible too, but only when touched by a wind. Their feathers …”

She stopped. There was that sound again. Staring at the crack near the bottom of the door, she tried to make out what was there.

THEY WERE ALMOST to the village by the time the wind pack noticed that the baby was not among them. At first annoyed, then fearful, they searched all about before deciding to turn around and go back to find it. As they flew across the fields, close to the ground and moving fast, they listened desperately for the sound of its whistle, hoping the little wind had not lost it along the way.

The windling was stuck. Attempting to peek just inside the glowing crack, it had become so wedged in the door that it could move neither forward nor backward. Frantically flailing, it realized it still held the whistle in its mouth. With all its strength the windling blew, with a loud, shrill, spirited blast that it kept up until at last it could blow no more, and collapsed, exhausted, still no more free than ever. Something moved inside the house.

The little wind looked up. A creature–a little girl–was looking right at it. Alarmed, the windling began flailing about again.

“It’s all right,” whispered the girl. “I’d never hurt a wind.” Having heard the sudden sound of the wind’s whistle–even more beautiful for being so close–she’d looked hard, only to see a tiny windling trapped in the door. It appeared to her eyes for only a moment, lying spent and tired, then disappeared as soon as it spied her and began to stir once more.

At the sound of the girl’s kind voice, the windling became still again. Lizzy dropped to her hands and knees and crawled slowly forward. “Let me help,” she said, reaching out to take the little wind, which was stuck just beneath its first sinewy row of wings. The little girl’s hands were warm. The windling trustingly remained still and allowed Lizzy to bring it slowly forward.

Suddenly the little wind was jerked backward. The pack, having found it all poked into a doorway, were now trying to pull it back out by its tail.

“Come out,” they all whistled. “Come back.”

“Come in,” Lizzy whispered. “Come teach me to whistle.”

Without thinking, the windling wriggled with all its might, instantly vanishing from Lizzy’s sight. Then she felt it working its own way loose, and without warning, she fell backward into the room, and was holding the windling–still shivering–in her arms. “You’re so cold,” she said. “Almost frozen.”

THE PACK, astounded to see their little one vanish into the door crack, were immediately outraged. They began throwing themselves against the door, whirling about on the roof, tossing down shingles pots, and whistling frantically down the smoke-filled chimney.

Frightened at what it had done, the windling wriggled up from Lizzy’s embrace and bounded into the air. It flew into the Christmas tree, bounced away, up, and against the ceiling just above the fireplace, then straight down and right into Lizzy’s stocking.

The windling was stuck again, this time in a strange, fluffy tube that jingled and jangled. On the other hand, the little one was warm for the first time tonight. Wriggling deeper into the stocking, it felt the holes and just managed to push its wings out through them, one hole for each wing and a few holes left over. The windling stuck its head out through the opening, and saw Lizzy laughing delightedly.

“It looks like you’re wearing a sweater,” Lizzy said. Of all the wonders and treats that had been placed in that stocking over the years, this was the most wonderful gift of all.

OUTSIDE, the pack was growing louder. The windling glanced at the door. It wanted to be back with the other winds, but didn’t want to leave this cozy warm place, with the soft jingling stocking and the girl who seemed to understand the little wind.

Lizzy carefully reached up and removed the stocking from the nail that held it up. She sat on the floor, and held the windling in her lap. Whenever the windling moved, the stocking rippled with the music of its bells.

“I’ve listened to the wind all of my life,” Lizzy explained. “I’ve learned to whisper like the whispering winds, and to wailing like the weird winds, but I’ve never been able to whistle like you do, and you are my favorite kind of wind.”

The windling sat still, listening to the soft sound of the little girl’s words.

“I wish I could keep you,” Lizzy said. “So that you could show me how to whistle and I could always keep you warm.” Lizzy looked toward the window, where the wind pack’s tumult had grown wilder. She was afraid that her family would be awakened and, with questions and orders, would spoil her magical moment.

“I’m going to put you back outside now,” she said, standing up. “You can keep the stocking. Maybe it will keeps the chill away. Please just promise that you’ll come back and make music outside my window again. That will be the best Christmas present ever.”

The windling, who’d been listening carefully, slipped from Lizzy’s arms, fading, along with the stocking, from sight. Flittering swiftly, the windling found that it could fly as well with the stocking slipped over it as without, and the sound the little wind now made was exciting and strange.

The windling alighted on the mantelpiece, feeling the rising heat of the fire. It looked around the room again and over at the little creature now holding the door open for her escape. The windling was not sure it wanted to go. The wind pack had quieted down, waiting to see what would happen. The little wind could see them hovering anxiously outside, whistling eagerly, “Come out, come out, come out.”

Lizzy peered through the door into the dark, cold morning. She could not see the winds, but she could hear them. In that moment, the windling made up its mind. Lizzy heard the sharp jingle as it leaped from the mantle, and felt it brush past her face, as if to kiss her cheek.

And then it was gone. A minute later, the air outside was silent and still. Lizzy closed the door and returned to the fireplace.

She sighed, a sigh as happy as it was sad, and wrapped herself once more in the blankets. Suddenly very sleepy, Lizzy turned away from the fire to go to her bed.

She spun back around. Something caught her eye. Something dangling from the mantle. Something bright and thin and extraordinary.

It was the whistle, hanging by its string of lichen and spider web, swinging from the nail that had once held her stocking. A gift from a grateful friend.

She took it down and slowly brought it to her lips. Lizzy thought it was the best sound she’d ever heard. She blew again and again. She stopped. Faintly, from far away, she could hear the sound of tiny bells. She slipped the whistle around her neck and went to bed, where she fell asleep listening to the warm jingle of the wind.

From the Dec. 18-24, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Clover Stornetta Dairy

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Milk Made


Michael Amsler

Clo’s Call: Clover Stornetta executive Dan Benedetti believes that sourcing milk like wine will reforge the bond between consumer and producer. In fact, he’s bet the farm on it.

Getting to the source of premium milk

By Dwight Caswell

SHE APPEARS everywhere, as “Cowpernicus and the Milky Way,” or as Chief Justice of the “Supreme Quart,” or as the “Cloreogrheifer” with her dancing cows. Clo, the cartoon cow of the whimsical puns, is the udderly divine creation of the Clover Stornetta dairy, whose offices are located in a collection of buildings a few blocks from downtown Petaluma. A utilitarian corridor in one of these buildings leads to the small office of the company president.

The man who occupies that office is Dan Benedetti, one of the company’s eight owners and its most frequent spokesman. Lean and dynamic, Benedetti speaks of the time, a few years ago, when a dark cloud appeared on Clo’s cheerful horizon.

The manner in which the company avoided the storm, and became even more successful, is a story with a very Sonoma County (Cownty?) twist.

What worried Clover Stornetta can be summed up in four letters: rBGH (recombinant bovine growth hormone). A genetically engineered way to increase milk production, rBGH has been banned in Europe as unnecessary and possibly harmful, but it is legal in the United States.

“It was an ugly scenario for consumers, especially in California,” says Benedetti. “Our customer base is the most active and informed in the country.” He didn’t think his customers would want rBGH-grown milk.

A simple problem to solve, it seemed. None of the dairies supplying Clover Stornetta used the hormone, so just label the milk rBGH-free, right? Wrong. The FDA, at the behest of rBGH-producer Monsanto, tested rBGH milk and found it identical to non-rBGH milk, and harmless to humans. Since the milk was identical, according to the FDA, it wasn’t possible to label the milk as non-rBGH. Why?

Because milk is a commodity, the equivalent of a jug wine; there isn’t a milk equivalent of “vineyard-designated” wine. It was impossible, according to the government, to say which milk was produced with rBGH, and which was not.

The problem wasn’t just one of how to label milk. Clover Stornetta’s customers think of the dairy as part of their community, and the feeling is mutual. Purchases of local milk keep many family farms viable, and the company is committed to the future of Sonoma County agriculture. Out of this sense of community came a decision to give customers an assurance of quality, but one that went far beyond the absence of rBGH. In a way, they wanted to return to an earlier time. Benedetti says, “We wanted the producer-consumer link back that we’ve lost since the Industrial Revolution.”

Benedetti’s eyes take on a zealous intensity as he describes the result: the North Coast Excellence program. Sonoma County’s wine industry provided a model. A bottle of wine has an appellation that tells the buyer where the grapes came from. This in turn indicates something about the kind of climate and soil that produced the grapes, and a level of quality is implied. North Coast Excellence goes beyond these standards.

“We wanted a program that no one else in the dairy industry could duplicate,” says Benedetti. Clover Stornetta wanted to sell “premium” milk, not “jug” milk.

Virtually no dairy can name the farms a particular batch of milk came from. The exceptions are small dairies, like the Strauss family’s Marin County dairy, which is certified organic. Clover Stornetta now sources its milk, receiving it fresh daily from farms in Marin, Sonoma, and Mendocino counties.

Premium wineries document the sources of their grapes and often specify vineyard practices. Clover Stornetta documents the sources of its milk and requires these farms to meet standards that go beyond even those of the wine industry. Standards include climate, the ratio of acreage to herd size, and even the appearance of the ranch.

Instead of housing 4,000 cows in 50 acres of agribusiness barns, with sprinklers to cool off the cows, the farms supplying Clover Stornetta are more likely to have 300 cows grazing on 500 acres. “I can’t quote you a study that proves it,” says Benedetti, “but it seems to me that a grazing cow, with better muscle tone, is going to produce better milk.” Free-range cows–what a concept! As for rBGH, “It may not be bad for humans,” says Benedetti, “but what about the cows? The jury is still out.”

Farmers supplying North Coast Excellence milk are required to submit a farm plan, to assure that good management and environmental practices are followed. Farmers are then asked, Benedetti says, to “take an aspect of that plan to the next level.”

Clover Stornetta will soon have the North Coast Excellence program certified annually by an independent agency, according to Benedetti, “so that the consumer can see that what we market is real.”

Is the program working? It does for the farmers. Their costs are higher, but they’re being paid more for their milk; they are no longer selling just a commodity.

As for consumers, the program has ensured Clover Stornetta of the highest-quality raw milk in the industry. The bacteria count for Clo’s milk, for example, is 99 percent lower than that permitted by USDA regulations. And the flavor? If Clover Stornetta can apply a few tricks of the wine trade, so can their customers: Buy several brands and do a blind tasting. It won’t even be a Clo’s call.

Like many wineries, Clover Stornetta has produced a cookbook, Sonoma County … Its Bounty. Proceeds go to the Agricultural Fund of the Sonoma County Community Foundation. Available at local bookstores or by sending $24.50 to the author, Ellen Moorehead, at 64 Jesse Lane, Petaluma, CA 94952.

From the Dec. 18-24, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Peter Tosh

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Tough Stuff


David Corio

Riddim and Blues: Reggae star Peter Tosh still proves to be tough enough.

The legacy of Peter Tosh

By Robert Ambrose

ONCE THEY WERE a trinity. Robert Nesta Marley became Bob, and he was king and was consumed. Neville Livingston named himself Bunny, and he keeps the spirit alive. And then there was Peter Tosh, who called himself “the toughest,” and he was murdered.

Ten years ago Tosh, the true soul rebel of the Wailers, the quintessential reggae band, died tragically in his home when three intruders emptied their guns into him. Although one gunman, a man whom Tosh had known and aided, was convicted in one of the shortest trials in Jamaica’s history, the other two disappeared without a trace. Many believe that Tosh was assassinated by pawns of those in power because of his unrelenting criticism of the “shitstem” and his extremely visible and audible campaign to legalize marijuana. After all, the police had nearly ended his life before, beating him mercilessly to within an inch of his life years earlier.

The life and music of Tosh are celebrated in a striking new CD boxed-set, Honorary Citizen, from the Legacy wing of Columbia Records. Composed of three discs representing three dimensions of Tosh’s musical legacy, Honorary Citizen begins with rare Jamaican singles, mostly from the late ’60s and early ’70s, among them the classic Wailers’ cuts “Pound Get a Blow” and “Fire Fire,” which reflect the group’s increasing social activism.

On those solo excursions where Tosh’s rich baritone shines outside of Bob Marley’s shadow, his militancy is clearly expressed. The Lee Perry-produced duet with U. Roy stakes out Tosh’s Rastafarian convictions, putting Roy, the deejay originator, on vinyl for the first time.

“Here Comes the Judge” casts Tosh as the arbiter deciding the fate of a group of colonial defendants, including Christopher Columbus and Vasco da Gama, and with severity he sentences them to hang by their tongues for, among other things, killing 50 million black people. The collection of early Tosh singles is Honorary Citizen‘s first strength.

The second CD collects Peter Tosh live from recordings made during his 1982 tour through North America. Tosh was at the peak of his abilities then, and his performances resonate with awesome power and conviction. Tosh often embellished his music with sermons or “livatribes” that challenged the audience spiritually or politically, and a couple of them are preserved here. In Southern California he introduced “Glass House” by saying, “When you and you and you see I and I here, don’t think I come here for an entertainment. I and I come to flash lightnin’, earthquake, and thunder in these places of destruction and unrighteousness.”

The final disc is a greatest-hits compilation from Tosh’s solo albums, and the music is very familiar. Having “Downpressor Man,” “Stepping Razor,” “Equal Rights,” “Bush Doctor,” and “No Nuclear War” on one CD is a good alternative to searching for them on assorted records, but it is disappointing that alternate or extended versions of the great songs were not included. Surely they must exist. This third disc also ends with a lame tribute song written and sung by Pauline Morris, Tosh’s cousin and the CD’s producer.

The set also boasts a 60-page booklet that includes detailed notes, giving the context for every song, including recording details and striking photographs. Reggae archivist Roger Steffens, one of the pre-eminent experts on Bob Marley and the Wailers, also provides a short biography and a list of Tosh’s many recordings.

Honorary Citizen is as much a monument as it is a collection of music, and that is exactly how it should be. The essence of Peter Tosh was his revolutionary message. Music was his weapon, and this tribute displays much of his ammunition, but he also delivered through his language, his image, and his living. This collection preserves Tosh’s essence remarkably well.

From the Dec. 18-24, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Nike Boycott

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Swooshtika Politics

By Josh Feit

For many of America’s Fortune 500 CEOs, Oct. 16 was big business as usual. Bill Gates was working on a proposal to invest $1 billion in cable giant TCI. Intel’s Andrew Grove was on the phone with competitor Digital Equipment Corp., discussing an $800 million settlement with the Boston semiconductor company. MCI’s Bill Roberts was scrutinizing a $30 billion offer from GTE chairman Charles Lee.

In Beaverton, however, Nike chief Phil Knight was tending to his company’s bad reputation. Knight was logged on to Nike’s internal chat room, SwooshNet, fielding questions from employees across the globe about the company’s labor practices in Asia. He was trying to fortify company morale in the face of the next round of allegations, which came on Oct. 18.

That Saturday, dubbed Anti-Nike Day, protesters demonstrated in 13 countries, 25 states and 50 communities across the United States. In downtown Portland, 75 demonstrators picketed Nike Town. In Manhattan–at the Nike complex on 57th and Madison Avenue–radio personality and activist Jim Hightower introduced a new word into the English language: Swooshtika.

“Nike is the perfect corporate villain for these times,” Hightower said, “an example of the new global corporate hegemony.”

Wait a minute. What about the days when the bad guys were napalm and weapon-producing cogs in the Military Industrial Complex, like Dow Chemical and General Electric? What happened to baby killers like Nestle or environmental outlaws like Exxon?

Why is Nike, a sneaker company that promotes health and fitness, the “perfect corporate villain”? “For an accumulation of reasons,” says Harvard Business School professor Joe Badaracco, “Nike has been asking for this.” Most Portlanders are familiar with the charges against Nike’s overseas contractors: failing to pay livable wages, forcing factory employees to work illegal overtime hours, hiring child labor, inflicting corporal punishment. What readers may not know is that the charges have sparked an anti-Nike movement that is taking on historic dimensions.

“Nike has been singled out in a way that others have not,” says Aaron Cramer of Business for Social Responsibility, a San Francisco firm that advises companies on social issues. “I don’t know that another company has been the focus of such targeted efforts. You’d have to go back 20 or 25 years to Nestle, they are the only one I can think of, and they were accused of killing babies.” (A consumer boycott of Nestle in the late ’70s forced that company to stop marketing baby formula in Third World nations after women became dependent on the milk substitute but couldn’t afford to continue using it.)

All over the country, knocking Nike has gone mainstream.

At Florida State University, in Tallahassee, the most famous student protest movement until this year involved drunken demands from frat boys that the administration build a statue honoring the late rock singer Jim Morrison. “FSU is like the University of Michigan without the academics,” says Ed Dandrow, former president of the student senate. “People drink and watch football [the team is ranked third in the nation] and drink some more.” This year, an agitprop protest group called Coalition for a Corporate Free Campus descended on FSU, which was voted the “No. 1 Party School” in America last year by the Princeton Review.

On Oct. 25, at the FSU-Georgia Tech football game, student protesters entered the president’s box to hand him an anti-Nike flyer. At halftime, the activists paraded banners along the top aisle of the 80,000-seat football stadium, reading, “No Nike at FSU!” The activists are demanding that the administration cancel the FSU athletic program’s five-year, $3.5 million contract with Nike. The school, they say, shouldn’t be doing business with a company that is exploiting Third World workers.

The FSU dissidents are among several student groups across the country, including “Nike Workers Before Nike Profits” at Penn State University, “Students Against Sweat Shops” at Duke and the “Nike Awareness Campaign” at the University of North Carolina, Michael Jordan’s alma mater. The group at UNC, as reported by the Associated Press last week, forced a meeting with legendary basketball coach Dean Smith, who is under contract with the Swoosh.

It’s not just those wacky college kids.

Doonsebury cartoonist Garry Trudeau has been satirizing Nike for months. New York Times columnist Bob Herbert has written several tirades against Nike. “The systematic denial of worker rights,” Herbert wrote in June, “is precisely what companies like Nike are seeking when they set up shop in countries like Indonesia, China and Vietnam.” With the exception of the Gap, Herbert says, he can’t recall using his column to criticize any other corporations. Major media have jumped aboard the bandwagon. As CBS news cameras panned over Ho Chi Minh City late last year, a grim voice narrated, “The signs are everywhere of an American invasion in search of cheap labor. This is Nike Town.”

Even the U.S. Congress is weighing in. Two weeks ago, a letter signed by 41 members of the House showed up on Phil Knight’s desk.

“We are … embarrassed that a company like Nike, headquartered in the United States, could be so directly involved in the ruthless exploitation of hundreds of thousands of desperate Third World workers,” the letter states. “It is not acceptable to us.”

Rep. Bernie Sanders of Vermont, who co-wrote the Knight letter, told Willamette Week that it is “rare” for him to send a letter to the CEO of an American company.

The same week that the letter to Knight began circulating in Congress, novelist Alice Walker and a coalition of women’s organizations including NOW, the Ms. Foundation and the Feminist Majority held a press conference a few blocks away from the Capitol, denouncing Nike’s treatment of female workers in Asia. The press conference was packed with news cameras and generated stories by the New York Times, National Public Radio and Reuters news service.

Nike’s status as the favorite corporate bull’s-eye is puzzling. Especially considering, in the corporate community, Nike is hardly the worst company on the block.

In the summer of 1996, a factory worker in Haiti told a visiting Long Island Newsday reporter, “Working in this factory is like disguised unemployment because you don’t see your money. You end up paying back [the] food vendors and interest on loans you need to survive. It’s like you spill your blood for nothing.”

Another worker at the same factory said, “I bring home so little money for so much work, I am so depressed at times I want to die.”

The company that contracts with the factory has also been charged with forcing young Vietnamese girls to work 10 hours a day for less than 20 cents an hour; paying young workers in Indonesia less than the minimum wage; and paying Chinese employees such pitiful wages that 16 workers must share a room in order to afford the rent.

Ready to set up a picket line at Nike Town?

Try Disneyland.

For several years Disney has been targeted by the New York City-based National Labor Committee. But the campaign hasn’t received much attention in the mainstream media, hasn’t stirred public opinion and certainly hasn’t found its way onto the editorial pages of Florida State University’s campus paper.

Disney’s treatment of overseas workers has been spotlighted in the pages of Multinational Monitor, a little-known magazine founded by consumer crusader Ralph Nader. Every year, the Monitor lists the 10 worst corporations. In December 1996, Disney was joined by the following:

Archer Daniels Midland. The Federal Trade Commission found the huge agribusiness company guilty of bilking American consumers out of hundreds of millions of dollars. The Illinois-based giant was fined a record $100 million by the feds in 1996 for fixing artificially high prices between 1992 and ’95 on a range of additives that affect the soft drink, livestock, processed food, detergent, pharmaceutical and cosmetic markets. To make matters worse, a huge amount of ADM’s business is subsidized by U.S. taxpayers.

Caterpillar. The heavy-equipment manufacturer has drawn a record 300 unfair-labor-practice charges in the company’s continuing dispute with the United Auto Workers. Meanwhile, the Occupational Safety and Health Administration fined Caterpillar in 1996 for alleged safety violations involved in the death of a 36-year-old employee.

Mitsubishi. The Japanese conglomerate invests millions of dollars in the military dictatorship in Burma, which is accused of enforcing slave labor.

Daiwa. The Osaka, Japan-based financial institution, one of the largest consumer banks in the world, was barred from doing business in the United States after federal regulators fined it $340 million for stealing from customers’ securities investments.

Freeport. The U.S. mining company is accused of dumping poisonous metal tailings into the rivers of Indonesia.

Daishowa. This Japanese multinational was listed for clear-cutting Canadian forests.

Gerber. The baby-food manufacturer is accused of doing exactly what Nestle did 20 years ago in Africa: marketing breast-milk substitute to Third World countries.

Seagrams. In June 1996, the liquor company broke the 48-year voluntary industry ban on broadcasting advertising of hard alcohol.

Texaco. In August 1996, former Texaco executive Richard Lundwall released tapes that exposed Texaco top management as racist.

Nike is nowhere to be found on the Multinational Monitor‘s list. The magazine’s editors haven’t decided whether the shoe company will show up next time around.

Multinational Monitor aside, none of these companies is feeling the heat like Nike is. Even The New York Times’ Herbert acknowledges that Nike may be unfairly singled out. “Nike is not the only offender,” the columnist told Willamette Week. “And I’m not even contending that they’re the worst offender.”

A Nike marketing director who asked to remain anonymous says she’s been at footwear focus groups–sitting behind a one-way glass partition–and heard high-school boys describe Nike as a “big, huge company that owns everybody and is everywhere.”

Such comments help explain why tossing tomatoes at the Swoosh has become so fashionable: The anti-Nike backlash is not just about the company’s labor record. It’s also a reaction to the global reach of the Nike brand, the wall-to-wall ubiquity of its corporate moniker. (The company spends an estimated $1 billion on advertising annually and was named “Marketer of the Year” last year by Advertising Age.)

Specifically, Nike has pushed the limits of commercialism. It’s one thing to tie up half the NBA with endorsement contracts, but it’s quite another to penetrate high schools.

“Nike has certainly been a leading perpetrator in bringing corporate imagery into places where it’s never been before,” says Newsweek senior business reporter Jolie Solomon. “Where do you draw the line? I haven’t seen any line being drawn.”

UNC junior and anti-Nike coordinator Marion Traub-Werner (the woman who got Dean Smith’s attention last week) says that although her anti-Nike campaign was originally about workers’ rights, the campaign has become “twofold.”

“Obviously,” she says, “there’s the labor issue. But we’re also concerned about Nike’s intrusion into our campus culture.”

In July, Nike renewed its contract to outfit the school’s athletic teams for $7.1 million. Traub-Werner says her campaign to focus attention on Nike’s labor practices in Asia has caught on at UNC because it touched a deeper nerve about resentment of Nike’s commercialism. “The Swoosh is everywhere,” she says. “In addition to all the uniforms, it’s on the game schedules, it’s on all the posters and it dominates the clothing section in the campus store.” “I get sympathy from students who wouldn’t otherwise be interested in Third World workers,” Traub-Werner concludes.

“For young people,” says Mark Crispin Miller, professor of media studies at Johns Hopkins University, “it makes perfect sense to target Nike. It offers a way to make an issue out of commercial culture.”

Adam Black, a 20-year-old anti-Nike crusader at Penn State University, has caught onto the sentiment.

“Every Penn State athlete has Swooshes all over,” Black says. “It’s the Nike uniform. It’s on the coach’s outfit, hats, T-shirts, sweat pants. Everywhere there’s a Nittany Lion, there’s a Swoosh. The university has sold its soul to Nike.”

Is there a Nike section in the campus store?

“Yeah,” he says cynically, “it’s called the clothing department.”

It’s not just Nike’s aggressive commercialism that makes the company such a susceptible target. It’s also the unique tone of the company’s marketing. Many large companies use image advertising to associate their product with larger themes. A recent Mazda campaign, for example, used pagan symbols and devil imagery to promote its car to Gen-Xers as mysterious and cool. But few companies have been able to connect their products with an entire value system the way Nike has. According to Alice Cuneo, a senior editor with Advertising Age who covers Nike’s ad agency, Wieden & Kennedy, Nike’s advertising makes the company seem “holier than thou.” Cuneo says the recent “If You Let Me Play” ad campaign about little girls promotes feminism.

She also cites Nike’s Tiger Woods ads as promoting civil rights. (The TV ads — accompanied by a Swoosh — claim that some golf courses still exclude blacks.) Another example of this sort of advertising is Nike’s series of “Peace” TV commercials, in which pro athletes preach against inner-city violence.

“This is cause marketing,” says Oakland, Calif., media critic Makani Themba.

But Nike has a different approach than most companies, says Kate Fitzgerald, a reporter at Advertising Age. “Companies generally prop up their social-cause images by donating money directly to causes,” she says, pointing to the Ronald McDonald House as an example.

With the exception of MCI’s ad campaign to promote voter turnout in 1992, however, Fitzgerald couldn’t think of another major company that had tied a value system directly to its product. “You can’t compare anyone to Nike,” she said. “Nike has its own way of communicating ’cause’ image advertising.”

The problem, as Advertising Age‘s Jeff Jensen puts it, is that “Nike has put itself in a position to be bashed.”

“If you put yourself in that holier-than-thou role, you’re asking for it,” Jensen says. “People want to put you in your place whether you deserve it or not.”

“You have to be careful of pontificating,” Cuneo warns. “And some people would say that Nike is pontificating.”

You have to be particularly careful when it appears you don’t practice what you preach. “Nike sees themselves as saintly,” says Hightower. “They run those ads with preachy slogans and sports stars. They set themselves up as righteous with Tiger Woods against racist America. Well, they shouldn’t be surprised that people are angry about their treatment of women in Asia.”

“One thing big advertisers and big companies have always wanted to avoid,” says Johns Hopkins professor Miller, “is a contrast between appearance and reality. Now, you don’t need to be sophisticated to understand that the discrepancy between Nike’s feminist pitch and the way it treats the women in its factories is explosive.”

“I think people feel uneasy about the repackaging of social justice images as commercials from the start,” says Themba, “but they’re not sure why. Then you hear these charges and you’re ready to pounce on Nike as hypocritical.”

Nike is aware that it has come under harsh scrutiny.

But the company discounts the attention, claiming it’s the result of strategic maneuvers by so-called anti-free-trade activists. Nike says the activists are trying to get press by attacking a high-profile company. “The basic question,” says Nike spokesman Vada Manager, “is, ‘Would you care about this if it was Converse?’ You can’t draw attention to your cause unless you target a company like Nike.”

It’s true that activists are thinking strategically about Nike. Manager, however, is missing the bigger picture.

Deservedly or not, Nike has become nothing less than the poster child of corporate villainy. And judging from the venom and persistence of the bashing, it’s clear that critics are peeved about something more than the specific charges of labor exploitation in Asia. Ultimately, the charges, serious as they are in their own right, have tapped into a more complex resentment of the Beaverton company — ironically, based on its successful marketing.

In a sense, Americans were waiting to pounce on Nike. The charges of labor abuses have given them an excuse.

This story is re-printed from Willamette Week an alternative newsweekly in Portland, Oregon.

From the Dec. 11-17, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Sam Keen

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Keen on Love


Jerry Bauer

Love and Happiness: Keen ties love in with a spiritual sense, one he feels that Americans decidedly lack. “We imagine that spirituality is something pronounced by a little old lady who would never fart in church,” he says.

Author Sam Keen has greatest of ease

By David Templeton

AT FIRST GLANCE, there is nothing out of the ordinary about the ranch in the hills above the town of Sonoma where writer and philosopher Sam Keen lives.

Located on a paved one-lane road that rises up from the historic downtown area, the ranch is marked by a sign at the front gate with the cryptic message “HEARTHEARTHEART,” a whimsical wordplay that readers might recognize from the cover of Keen’s best-selling 1991 book A Fire in the Belly. After turning onto a long, dusty dirt road, you see much what you’d expect from a hillside ranch: a stable, some horses, a few weathered outbuildings, and the main house, an old barn that Keen has transformed into a gorgeous, light-filled home worthy of Town & Country magazine.

Even so, it would be a stretch to call it an unexpected sight. The unexpected lies beyond the house, just across a small ravine from the free-standing cabin in which Keen writes. There, rooted within a grove of trees, is a vast trapeze rig: All nets, ropes, ladders, and glimmering metal, it’s a bizarre but singularly magical sight.

“It’s beautiful, isn’t it?” Keen acknowledges, standing in his studio and cocking his head backward to indicate the rig outside the window behind him. “Let’s not talk about that first, though. We’ll talk about the flying later on.” His phone rings. It’s an associate needing to iron out details of an excursion Keen will be leading into the remote Himalayan country of Bhutan, his fourth trip there, and his first after filming the just-completed documentary Journey to Bhutan. Lean and agile, Keen stretches his long legs onto the table and pushes back in his chair, chatting amiably, a man clearly at ease with his surroundings, himself, and his life.

Born in Tennessee to fundamentalist Christian parents, Keen, now 66, chose an unforeseen path when–while pursuing Ph.D. in theology–he became a colleague and friend of mythology guru Joseph Campbell and found a way to combine his previous loss of faith with a growing, lifelong curiosity about the mysteries of the heart and mind. For years Keen was a contributing editor to Psychology Today magazine and produced a series of probing, deeply personal books, including Apology for Wonder (1980), The Passionate Life : The Stages of Loving (1983), and The Faces of the Enemy: Reflections of the Hostile Imagination (1986; turned into a PBS documentary).

It was at the height of the so-called Men’s Movement, with 1991’s Fire in the Belly –which he now refers to simply as “my men’s book”–that Keen burst onto the bestseller lists and into the public consciousness, unintentionally taking the role of the sensible, down-to-earth elder, a welcome presence compared to Robert Bly’s drumbeating, easy-to-parody “wild man” persona.

“Bly’s book Iron John brought up a lot of questions within men,” Keen explains, after his phone business is complete. “It tapped into a hunger men felt, but served mainly to confuse them. With my men’s book, I tried to show a way to get to the answers.” That effort was followed by Hymns to an Unknown God (1994) and the just-released To Love and Be Loved (Bantam; $29.95). He’s currently putting the finishing touches on his next book, in which the trapeze rig will play a significant part.

“It’s about flying as a metaphor for life,” Keen brightly relates. “It’s been one of the easiest books I’ve ever done.” But we’ll talk about that later. He has high hopes for the Bhutan film, made with his longtime friend Bill Juriss, a film he began after gaining special permission from the queen of England, who governs the region but strictly curtails tourism and outside interference with the Tibetan Buddhist culture.

“The film is an existential confrontation with a culture that believes very differently than we do,” Keen says. “It’s an effort, really, to see myself in the mirror of their culture and to see them in the mirror of our culture.

“We visit the monasteries and talk to the monks, and we talk to the road workers and the lowest members of society. We ask them what their religious practice means to them, comparing what a religious system is on the ground vs. what it is in the textbooks. Turns out, most of them have never heard of the Tibetan Book of the Dead and all those esoteric things they talk about in Marin County. Everybody isn’t sitting around the temple, saying mantras and trying to chase their kundalini up their chakras. It’s very different than what we’d expect.”

Keen, who hopes to expand the film into a series, hopes it will run on PBS sometime in 1998.

The conversation now shifts to the subject of love. “Love,” he laughs appreciatively at the very mention of the word. “The morning and evening star! Let’s talk about love!”

In To Love and Be Loved –or, as Keen emphasizes it, “the love book”–he examines the meanings of love and loving, separating them from traditional notions of romance and intimacy. “Ninety-eight percent of the books out on love are about intimacy, about sex, about marriage,” he says. “Of these, about 91 percent are saying the problem’s just communication, men speak Martian or something stupid like that. The American obsession is with intimacy and the assumption that if we could just get this intimacy thing working, then all our love problems are solved.

“It isn’t so,” he exclaims. “If you’re asking how to achieve more intimacy, you’re asking the wrong question. Passion and love have nothing to do with intimacy. Somebody who wants their life to be rich in love has to first ask the question, ‘How do I become a loving human being?’ That’s a very different question than ‘How do I get the love I need?’ or ‘How do I hold on to the love I need?’

“So with the love book,” he continues, “I’m trying to take the word love and really dig into what it means. To bring out the importance of wonder in love, of admiration. The word for admire comes from admirari, meaning ‘to look at, to wonder at.’ So you can say, ‘What is wonderful about you is not what you are, but that you are.’ That’s unconditional love.”

Keen stands up, stretching his arms out to the side.

“Now,” he grins, “talking about love  … would you like to see that trapeze? It’s love. It’s my love affair. I fly about five days a week.”

A few years back, at the age of 62, Keen indulged a lifelong desire to run away with the circus by enrolling in trapeze classes at San Francisco’s School of Circus Arts, becoming the oldest student the school had ever taken on. He immediately saw the potential for the trapeze as a method of working through issues of trust and fear.

After obtaining the rig now towering above him in the grove, Keen began hosting groups of at-risk teens and women from drug and abuse recovery groups, working with professional trapeze artists to coax the often nervous women through the process of swinging out into space and letting go, and letting someone–usually Keen, hanging upside down from an opposite swing–catch them in mid-air. Two months ago, one such women’s group included Sarah Ferguson, the duchess of York, filming her terrified attempts at the trapeze for last month’s televised special, Adventures with the Duchess.

“She finally let go and flew,” Keen says proudly, beginning his 30-foot climb up to the first platform. “And I did catch her,” he adds.

“The trapeze gives you a chance to become a connoisseur of fear,” he shouts down from the ladder’s peak. “If you don’t have some fear up here, you’re in some kind of trouble. You could break your neck.

“Want to see me fall?” he grins. Taking the bar of swing with both hands, Keen leaps forward, sailing up and out above the ground, with the spider web-like safety net stretched out beneath him. “The most important thing to learn is the right way to fall,” he shouts. “That’s one of the metaphors for life, love, you name it. So this is swinging. And this,” he says, “is falling.”

Sam Keen lets go and hangs happily in the air for one split second, and then gravity returns him to the net. Immediately, he bounces up from the fall.

“I love that,” he beams.

From the Dec. 11-17, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Sierra Club

0

Fresh Prince


No Apologies: Since taking the helm of the nation’s largest environmental group last year, 24-year-old Adam Werbach has helped recruit a younger legion of activists.

Photo by Michael Amsler



The Sierra Club’s young president Adam Werbach heralds a new charge for environmentalists

By Kelle Walsh

“I wish I could mint time,” Adam Werbach mumbles as we nearly trot from the Sierra Club national offices in downtown San Francisco to Yerba Buena Gardens. It’s a phrase he will utter again before I leave him, and one gets the feeling it is something he tells himself often.

As the president of the nation’s oldest environmental organization, Werbach has his hands full.

His election last year at age 23 sent shock waves through the club’s 600,000-member guard, many of whom came on board before Werbach was even a thought. Perhaps more challenging than overcoming the stigma of his age, however, is his charge of turning this old barge into a battleship ready to take on the environmental threats of a new millennium.

As the president of the nation’s oldest environmental organization, Werbach has his hands full. His election last year at age 23 sent shock waves through the club’s 600,000-member guard, many of whom came on board before Werbach was even a thought. Perhaps more challenging than overcoming the stigma of his age, however, is his charge of turning this old barge into a battleship ready to take on the environmental threats of a new millennium.

I’m just trying to keep up with him. Like most 24-year-olds, Werbach has tons of energy. Bounding down Mission Street in jeans and a well-fitted herringbone jacket thrown over a cotton tee, he could be any young career climber making a run to the espresso cart. And from casual conversation, one would never guess that this soft-spoken, almost shy, gentleman could be at any moment fielding calls from Egypt or the White House to discuss environmental policies that influence the entire planet.

Needless to say, for Werbach, there’s little slowing down. Early last week, he had worked 13 days straight, and was scheduled to leave for Asheville, N.C., the next morning. To his credit, despite a frenetic schedule, Werbach made himself available to this reporter as he has often done for both the media and the public.

Indeed, one of many legacies Werbach will surely leave behind is his accessibility. Since taking office in April 1996, he has visited almost every local chapter of the Sierra Club, veering back and forth across the nation like a mascot migratory bird.

Werbach’s new book, Act Now, Apologize Later–a 300-page treatise filled with recollections, fairy tales, and some rather scathing reviews of environmental and social faux pas–is rife with stories of grassroots efforts and the characters who make up the ranks of local Sierra Club chapters. “From rural priests to animal trackers, from a 12-year-old girl in California to three elderly women in Georgia, from senators to surfers and from Woody Harrelson to llama riders, an incredible array of people give us a thousand reasons to be hopeful,” he writes.

Werbach himself will certainly go down in history as one of those memorable characters. He started the now 30,000-member Sierra Student Coalition as a precocious high schooler, and watched it grow into a powerful activist force during his years at Brown University. He has held audiences with both President Clinton and Vice President Gore, and was hand-picked by David Brower, probably the most influential environmentalist of our time, to head the Sierra Club.

“One of the biggest problems we face right now is not that people don’t understand the issues; it’s that [they don’t believe] they can actually do something themselves,” he says, sitting forward excitedly. “And the strongest message of this book, hopefully, is that real people can do it, even this lanky, 24-year-old kid.”

WERBACH’S ascension to the Sierra Club throne last year heralded a new era for an organization often associated with aging upper-middle-class white folks with lots of time on their hands and a bankroll to support their causes. His mission was to reinvigorate the organization, make it more attractive to young people, and gear up for a new millennium very different than when John Muir started the Sierra Club more than 100 years ago.

According to Werbach, it’s working. Since assuming the presidency, the organization has seen its average member age drop from 42.7 to 37.2–a change Werbach says “is huge to me.” Additionally, now more than half of the Sierra Club’s national board members are under the age of 40. The organization has also become more visible on college campuses than ever before; it deftly utilizes the World Wide Web and media-savvy projects with high-profile support from the music and film industry elite. The Sierra Club is even releasing a benefit CD, and next year will hold Sierra Training Academies at a record 16 sites to train top youth leaders of environmental causes.

But what Werbach has brought to the Sierra Club is not all about youth–something that is easily forgotten in the hype surrounding his age. The Sierra Club has in the past year lobbied hard for the passage of two clean-air standards; ushered through Congress a restoration bill for Yosemite National Park in the wake of last winter’s devastating floods; and formed unheard-of alliances among hunters, fishermen, ranchers, and religious groups with whom Werbach says the club shares many of the same concerns.

And keenly aware of the eyes upon him, Werbach notes that many of the Sierra Club’s actions this year haven’t been only important environmental successes, but evidence of a changing direction for the organization. “Our major campaign over the summer was clean air, and that’s including all of our resources in the Sierra Club to protecting clean air,” he says. “People may say, what do you mean [making this] our No. 1 priority? The Sierra Club cares about mountains and trees and birds. Well, we care about people, and we care about people first.”

The protection of the 30,000-acre Sterling Forest on the border of New York and New Jersey bears witness to the Sierra Club’s position on more people-friendly projects, Werbach says. “It helped us redefine a position that we are heading in because what we argued was not that it was an important wilderness project, but that it protected the watershed for 2 million New Jersey residents and is also a great recreation area for people from New York City to let off steam.”

But other recent Sierra Club actions seemingly indicate a dichotomy at work far from the “Sterling Forest path” of which Werbach boasts. Arguments made in the club’s name on immigration and high-profile restoration projects, for example, have drawn heaps of criticism as being particularly unyielding to human interests.

The club’s upcoming vote on whether to take a position on national immigration policy has generated charges of racism and classism from both within and outside the organization. Werbach is sensitive to such criticism, shaking his head angrily when asked why the Sierra Club would take any position on immigration. “We shouldn’t be,” he says. “It has to do with population control, birth control … but I’m more concerned about the refrigerator every family has contributing to global warming!”

The club’s current policy states that it will take no position on immigration levels or national immigration policy. In just the past month, 1,600 members signed a petition for a ballot initiative to change that position–a move that would require approval of the entire membership. It’s a topic that obviously makes Werbach uncomfortable. Genuinely enthusiastic about his job, he appears a little shaken by a gnarly controversy over which he has little control and one that directly challenges the “happy environmentalist” image he promotes.

Administratively, Werbach has attempted to tackle one of the oldest criticisms lobbed against the club: that it appeals to primarily white, educated people of means while ignoring the real-life problems of urban and rural minorities. He disagrees with the recruiting methods proposed by the Diversity Project the club initiated in 1990 to attract members of color. Instead of just getting people to meetings, Werbach says, “you need to change your agenda and make it reflective of people’s needs.”

More urban outings, and an organizing effort in the rural South to help residents fight environmental challenges, will make the Sierra Club useful to a greater diversity of people, he says.

Perhaps more controversial to some environmentalists and recreationalists who more often than not lean “green” is the club’s controversial position advocating the draining of Lake Powell in Page, Ariz., to restore the submerged canyon to its natural state. The 186-mile lake created in 1957 with the building of the Glen Canyon Dam has since become the nation’s second most popular camping destination, pumping an estimated $500 million into the economy of the town of 8,200 residents. In addition to supporting a diverse ecosystem, the lake also serves as a water bank for flood control and supplies hydroelectric power and water for Phoenix, Las Vegas, and Los Angeles. It also provides jobs for some 1,200 Navajos who work at the Navajo Generating Station, which could fold if the lake were drained. The Navajo Nation has joined an army of opposition to the Sierra Club’s position.

Other opponents contend the young Werbach, who defends the position adamantly, is being used as a puppet by his mentor, former Sierra Club Executive Director David Brower. Brower, who was at the helm when the dam was built, has since said that not fighting the dam, and the subsequent development of Lake Powell, is a lasting regret he wants to see righted. At 84, there is a sense of urgency to Brower’s mission.

Werbach grins and looks down at his hands when asked about Brower’s influence in his decision to bring the issue to the board of directors’ attention. “That’s cute,” he says quietly. He pauses. “But in the end, does it really matter what my motives are for it if it is the right thing to do? And that’s where I come down. I mean, I can tell you, the first time I heard about it was not through David Brower, but through [author and environmentalist] Edward Abbey. And I don’t care what they say.

“It’s the difference between strategy and goals,” he adds. “On goals, there’s no way to compromise or minimize them or to change them in any way. Your strategy can be incremental, your strategy can be peacemaking and building, but it can’t affect your goals. Draining Lake Powell is the right thing to do, so it’s the right thing to do. I’m sick of people saying it’s too hard, why don’t we ask for something half-way down. No. No.

“You ask for what you want,” he adds, “and then you get people to get there.”

WHILE SOME LONGTIME members of the organization might shudder with the increasingly social and political stance the club is taking, Werbach is unapologetic. “John Muir said, ‘When you pick up anything by itself you find it hitched to almost everything else in the universe.’ There is no way we can ignore social issues,” Werbach says.

“We’re not a junior politicians’ league. It’s not our job to be liked by everyone,” he adds. “It’s our job to be clear that we’re justified in what we’re doing. But sometimes we’re going to make someone angry.”

He openly laughs at what he calls the “green-washing” efforts of companies like Ben & Jerry’s that make 1-percent donations of proceeds to environmental causes, and consumer-friendly guides like 50 Ways to Save the Earth. When asked about the Clinton administration’s environmental record, he spits, “It’s like putting out a house fire with a squirt gun.

“When I took this job, the past president, David Cox, took me aside and said, ‘Don’t get frustrated during your years; just remember that when you’re trying to do something right, it’s easier to ask for forgiveness than permission,'” Werbach tells me. It was good advice, he says. Coming as a cub into an organization with more than its share of growling old cats, he had to learn quickly that it was sometimes better to act, then listen. Hence the title of his book, Act Now, Apologize Later.

“I’ve spent every waking hour as an environmentalist fighting fires,” he says. “[Glen Canyon] is a step forward. This is how I’m going to say to my kids that during my lifetime I made things better than they were before.”

From the Dec. 11-17, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

The Scoop

Shady Deals

By Bob Harris

THIS SPACE predicted over six months ago that Elizabeth Dole would run for president in 2000. Why? Because Bob Dole has never made a habit of giving a political favor without collecting something in return. And in accepting $300,000 from tobacco lobbying firm Verner, Liipfert and forwarding it to Gingrich only six days later, Dole took a tremendous (and so far successful) risk that both his and the GOP’s mythical high ground on shady campaign fundraising might be lost for good.

What might Dole want from Gingrich in return for saving Newt’s career? Bob Dole’s own political career is over. The only imaginable incentive is Gingrich’s support in rallying the conservative wing of the GOP to Liddy’s cause.

Wild speculation? Nope. Check out Liddy’s personal staff: a bunch of Bob’s campaign organizers are now working for the Mrs. over at the Red Cross. There are exactly two possible reasons for this: either (a) there’s a sudden need for Republican fundraisers in Third World war zones, or (b) Liddy’s doing groundwork for her own run at the White House.

Early money is key in national campaigns, because election-year contributors rarely fork over for a candidate who’s already behind. That’s why Dan Quayle began his campaign for 2000 before ’96 had even ended. That’s why Bob Kasich, Lamar Alexander, Steve Forbes, and the rest of the white shirts are already visiting Iowa and New Hampshire.

And that’s why, three years before the 2000 elections, Bob Dole has already begun stumping for Liddy.

Just as Meet the Press received major media attention for its 50th anniversary, Bob Dole went on the show and pointedly stated that the Republican Party should consider putting a woman on the ticket in 2000. Why? Dole gave two reasons: (a) to reduce the “gender gap,” wherein women vote by large margins for Democratic candidates, and (b) because “I’ve still got one chance to get there–if Elizabeth runs.”

Dole also added, unsurprisingly, “I think she is certainly qualified.”

Oh, really?

Elizabeth Dole was secretary of labor for a while, secretary of transportation another time, and currently runs the American Red Cross. She also did a nice impression of Oprah at the convention in San Diego.

Swell.

Now remember that Liddy has never stood as a candidate for public office, much less actually raised campaign funds or won an election. Never mind the guys; Elizabeth Dole isn’t even the GOP’s best-qualified woman. Off the top of my head, New Jersey Gov. Christine Todd Whitman has been a prominent and consistent electoral winner, as have Maine Sens. Susan Collins and Olympia Snowe. There’s also Sen. Kay Bailey Hutchison, R-Texas; former labor secretary and congresswoman Lynne Cheney, R-lll.; and pothead-turned-anti-drug-congresswoman- turned-CBS-talking-head Susan Molinari, R-N.Y.

Aw heck, even Rep. Helen Chenoweth, Lunatic-Idaho, who spouts militia-inspired nonsense about black helicopters, U.N. internment camps, and the environmental movement as a plot to enslave Americans, has won more actual elections than Elizabeth Dole.

Obviously, if Liddy wasn’t married to Bob, there’s not much chance she’d be in the race. Which means Liddy is an intelligent, articulate, telegenic woman whose main qualification for the White House is that she occasionally sleeps with a famous politician.

If that’s political progress for women, Bob Dole and the GOP still have a lot to learn.

This column also predicted in May that Newt would support Liddy’s campaign sometime after the 1998 midterm elections, when the memory of the tobacco payoff will presumably have faded.

That’s still a year away. Let’s keep an eye on Newt and enjoy the show.

From the Dec. 11-17, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

Wine Gifts

0

Runneth Over


Jug of Wine & Thou: Sometimes that ain’t enough–but a $9.4 million ranch will do.

Photo by Michael Amsler



Gifts for sippers, swillers, swirlers, and other imbibers

By Bob Johnson

HAVE YOU EVER noticed how certain colognes smell wonderful on some people, but ghastly on others? The same is true of wine. And while we’re not suggesting you pour wine all over your significant other and start sniffing (although you certainly wouldn’t be the first to do so), we’re talking about the taste of wine. A glass of fine Sonoma County cabernet sauvignon may taste fruity and vivacious to one imbiber, but sour and harsh to another.

Who’s right? Both are. Like scent, wine is a very personal thing, which makes buying a bottle of wine for a business associate, friend, or even family member a real conundrum. Complicating the situation is today’s wine marketplace, in which price doesn’t always equate with quality. There are some absolutely dreadful bottles of wine–especially of the imported variety–that cost more than $30, and some surprisingly delightful bottlings that can be had for less than $10.

So what’s a holiday shopper to do if there is a wine lover on his or her list? We wouldn’t go so far as to suggest not purchasing wine, but if buying a bottle is your route of choice, negotiate it with care: Find out exactly what kind of wine the person enjoys–winery, varietal, and vintage–and buy that specific bottle.

If you’d prefer that your choice of a gift be a surprise, a number of other wine-related options are available. The shopping list below includes ideas both for people on a tight budget and for those for whom money is no object.

Cook ’em, Dano: The Robert Mondavi Winery has published a compact booklet containing appetizer recipes for antipasto prawns with button mushrooms and red onions, scallops wrapped in pancetta, and other delectable appetizers. Each recipe is accompanied by an appropriate wine recommendation–featuring the Mondavi line, of course–and each booklet has a string tie, making it ideal for placing around the top of a wine bottle or attaching to another gift. The winery is offering up to three booklets per person, free of charge, while supplies last.
Robert Mondavi Winery, P.O. Box 106, Oakville, CA 94562.

Screen Dreams: Sutter Home Winery has created four humorous wine-themed computer-screen savers and is offering them free to anyone with a machine capable of downloading them. Three are animated. The one that isn’t shows two men wearing antlers, about to square off over a glass of red wine. The caption reads: “Under two bucks, a glass.”
For downloading information, check out the Sutter Home website. Windows NT, ’95, or 3.11 operating software is required.

Save (Part of) a Tree: If you’ve ever accidentally pushed a cork down into the wine when trying to open a bottle, you know how frustrating it can be to retrieve. The solution: a unique pronged tool called the Cork Retriever ($9.99), which enables the user to snatch the cork before it harms the flavor of the wine.
If your favorite wine shop doesn’t carry it, call 417/883-4066 to order.

Days of Our Lives: Fetzer Vineyards in Hopland offers a full-color 1998 calendar featuring a dozen gorgeous vineyard and winery scenes.
$9.95, plus $2 postage. Ordering info: 800/846-8637.

Dum, Dum, Dum: Red Wine for Dummies ($12.99) is another in the series of business and general reference books from Dummies Press, the people who brought you DOS for Dummies. Each entry in the book, written by Ed McCarthy and Mary Ewing-Mulligan, contains just enough information about the topic to inform without boring wine novices.

Collectibles: If you’ve been a fan of Lytton Springs wines over the years, please note that the 1994 Sonoma County Zinfandel ($16) will be the final bottling bearing the Lytton Springs name and label. The winery was purchased by Ridge Vineyards a few years ago, and the Lytton Springs brand is being phased out. Buy it at the Healdsburg winery, where you also can purchase older Lytton Springs vintages. One of my all-time favorite wines, the 1985 Lytton Springs Reserve Zinfandel, is still holding up well and selling at the winery for $35. And Healdsburg’s Dry Creek Vineyard has released its 25th Anniversary Cabernet Sauvignon, a special limited-edition bottling from the 1994 vintage, featuring a classy silk-screened label.
Ridge-Lytton Springs Winery, 650 Lytton Springs Road (433-7721); Dry Creek Vineyard, 3770 Lambert Bridge Road (433-1000).

Wall to Wall: Dozens of Sonoma County wineries offer posters that depict either the wineries themselves, their vineyards, or both. Gundlach-Bundschu Winery in Sonoma carries a line of humorous posters created for the Sonoma Valley Harvest Wine Auction; some of them are also available as postcards. Armida Winery in Healdsburg has just released its first winery poster and also sells a number of vineyard scene posters. Prices vary.
Gundlach-Bundschu, 3775 Thornsberry Road (938-5277); Armida Winery, 2201 Westside Road (433-2222).

Land Ho!: Actor James Garner has put his 400-acre Southern California ranch, which includes 22 acres of chardonnay vines, on the market. The property–located in the bucolic Santa Ynez Valley north of Santa Barbara–also features a six-bedroom, 8,000-square-foot house, with a temperature-controlled wine cellar; a three-bedroom manager’s house; a four-stall barn; a croquet court; koi ponds; and a reservoir. All for only a cool $9.4 million.
For information on this monstrous holiday gift, call T. Hayer & Associates in Solvang (805/688-9300).

From the Dec. 11-17, 1997 issue of the Sonoma County Independent.

© Metro Publishing Inc.

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