Underground Ag

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Olamae Combellack was four years old in 1924 when she arrived in Napa from Grand Prairie, Texas, with her mother and 10 siblings. The family pitched a tent along the banks of the Napa River, across from Chinatown, and picked prunes for 25 cents a box in Mackenzie’s orchard. Napa was synonymous with prunes, and prunes were everywhere, even in the heart of Napa city, on Jefferson Street, where the Grape Yard Shopping Center now sits, about halfway between Pizza Hut and McDonald’s.

I thought about Combellack over the course of the month that I roamed across Napa by car and on foot, met farmers and tasted local fruits and vegetables in fields and in restaurants. I ate at Farmstead, which is owned by Long Meadow Ranch, and at Clif Family Bruschetteria—the nifty food truck whose vegetables come from Clif Family Farm—where chef Magnus Young, who is half-Swedish and half-Chinese, makes extraordinary salads, such as the one with kale, cabbage, apples and pecorino.

In Napa, where people either love grapes or hate them—and where vegetables are a part of an underground agricultural enterprise—I didn’t meet anyone like Green String Farm’s Bob Cannard, who has supplied Chez Panisse with produce since the 1970s. Nor did I meet anyone like Paul Wirtz at Paul’s Produce, who grows year-round a wide variety of vegetables that make their way, thanks to Tim Page and his distribution company, Farmers Exchange of Earthly Delights, to restaurants across the Bay Area.

Napa doesn’t have superstar farmers, but it has young, savvy, impassioned farmers like Rachel Kohn Obut, who recently moved from Glen Ellen, where she grew vegetables at Flatbed Farm, to Napa, where she currently grows vegetables on leased land and sells them directly to members of her CSA (community supported agriculture). The owners of the land where she has carved out a garden made money in grapes and got out. Now they can afford to float Obut’s enterprise.

Like Obut, many of Napa’s young farmers have figured out how to grow lettuce, potatoes, corn, flowers and more in a place where investors insist that land is too expensive and wine way too lucrative to do anything except grow grapes and make wine.

In 2001, the year Combellack died, grapes were the No. 1 crop. Napa Valley Cabernet sold for $100 a bottle and more, and very few residents remembered the prune orchards and the Sunsweet processing plant on the corner of Jackson and Yajome. In 2018, Napa has far less agricultural diversity than it had in the 1920s, or even in the 1980s, which troubles Napa beekeeper Rob Keller, who says that “vineyards are a desert for bees,” and tells vineyard managers, “Give us some land back.”

Assistant Agricultural Commissioner Tracy Cleveland, who commutes to Napa from Vacaville, says she couldn’t imagine a day when grapes and wine would not dominate the valley. Still, the website for her agency insists that the “climate and the soils are capable of producing many types of exceptional agricultural products.” It’s just that the Napa Agricultural Commission and the Napa County Farm Bureau do little if anything to translate that capacity into a reality. They’re too busy helping the grape and wine industries, where money is to be made more reliably than on the volatile New York Stock Exchange.

When I email the Napa Farm Bureau—the voice of the wine and grape industry—and ask for help with a story about vegetables in Napa, Debby Zygielbaum, who sits on the board of directors, replies, “Contact CAFF/The Farmers Guild. They might have information for you.”

Cleveland took over the reins at the commission when the board of supervisors recently declined to renew the contract for Greg Clark, who had run the agency since 2014. Many citizens argued that the county needed a fresh outlook, given the loss of oak woodlands and watersheds and the growth of the monoculture.

“My passion is to create a healthy farming community and to diversify ag,” says Seth Chapin, founder of the Napa branch of the Farmers Guild, a small farmer advocacy and education organization. “Diversity can be a hedge against catastrophic collapse.”

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Chapin thinks total collapse is unlikely, though Napa agriculture has collapsed and then rebirthed itself again and again over the past 100 years. Wheat gave way to walnuts and then to olives, oranges, apricots and, more recently, grapes as far as the eye can see, with little if any habitat for bees and birds.

Chapin grows flowers and makes floral arrangements that he sells for weddings and “private parties in the hills.” His garden is located in the Coombsville neighborhood, a short drive from the Soscol Avenue office of the agricultural commissioner. Mary “T” Beller, a feisty Alabama-born woman and Stanford grad, owns the three-and-a-half acres where Chapin grows over a hundred different kinds of flowers. Beller is famous for her “curated wine country tours” that take visitors “behind the scenes in Napa Valley”—which means she doesn’t lead them to wineries. She also cultivates vegetables, fruits and berries, and makes jams, pickles and preserves, much of which she gives to friends.

“Grapes are sexy, but vegetables are sexier,” says Beller one hot day during a walking tour of her gardens. She adds, “I will never put in grapes.”

Under the shade of a luxurious Indian blood peach tree, Beller laments the dominance of grapes. “When I got here in the 1980s, there were orchards, dairies, pastures and oak trees. I thought they would stay.”

Tourists who come for the wine and the food are hard-pressed to name the valley’s “exceptional agricultural products.” So are many Napa residents, though field workers like Jesus Pizano, who was born in Jalisco, Mexico, grow tomatoes, peppers, pears and nopal cactus in backyards and cook them in their own kitchens—a sort of farm-to-table movement for the rest of us.

Vicky Bartelt of Rusty Rake Farming Co., located in a suburban Napa neighborhood, has grown vegetables for much of her adult life. Not long ago, she pulled out her “hobby vineyard” and expanded the rows of garlic and potatoes, and the herbs that she uses to make teas.

“I originally started to grow vegetables out of necessity,” she says. “We were poor and broke, and I had to find a way to feed my family.”

Olamae Combellack would have understood.

“Rusty Rake is my little piece of heaven,” Bartelt says. “It got me through cancer. Growing vegetables is therapeutic.”

The produce department at the Napa Whole Foods Market in the Bel Aire Plaza boasts a large sign that reads, “We support local farmers,” but the store offers no fruits and vegetables from Napa Valley growers. Much of the produce, whether organic or not, comes from Mexico and California, though most of the signs don’t say where in the Golden State. On a recent summer morning, the table grapes were from Mexico and the strawberries from Washington. The label on the cauliflower read, “Distributed by Earth Bound,” and didn’t say where it was grown.

The Napa Farmers Market doesn’t have much local produce either, which disappoints Seth Chapin and his friends, though growers arrive from Stanislaus, Sacramento and Santa Cruz counties. Rebecca lives in St. Helena and works 60 hours a week, some of the time in fields planting and harvesting. She sells produce at the Saturday morning market.

“On the whole, people in Napa are growing fewer vegetables than they were in the past,” she says. “Land is so expensive; vineyards and wineries are pushing out farms.”

In fact, according to the 2017 Napa County Agricultural Crop Report, only 25 acres were given over to vegetables, including artichokes, fennel, rhubarb, tomatillos and turnips. That was down an acre from 2016, while red wine grape acreage increased slightly from the previous year.

From 2016 to 2017, the value of red grapes grown in Napa County rose from $624 million to $656 million. In 2017, the gross value of winegrape production was a record-setting $751 million up nearly 3 percent from 2016. Vegetable crops were valued at $249,000 in 2017, down from $294,900 the year before. It’s no wonder that farmers market maven Paula Downing, who has managed markets in Napa and Sonoma counties, and who helped to start markets in Cotati and Occidental, says, “If you make money in vegetables, you are a smart fucking cookie.”

Robert and Carine Hines live in Yolo County and sell their vegetables at the Saturday market in the parking lot of the South Napa Century Center. “It’s hard to find land that’s more expensive than in Napa,” Robert Hines says. “We own our own place. For us, farming isn’t primarily about money; it’s a lifestyle we’ve chosen. You can be outside and your own boss, and you can do something good for the world.”

Napa wines leave the county and travel around the world. The bulk of Napa fruits and vegetables stay in Napa where they’re consumed in restaurants like the French Laundry and Meadowwood, which have their own gardens. Napa vegetables are also devoured at by-invitation-only events where food and wine are paired. Then, too, they leave as pickled cucumbers, jams and dried persimmons and pears. As in Tuscany, the best that Napa has to offer in the way of food stays in Napa and is consumed by locals and by tourists who want the farm-to-table experience they’ve read about.

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Eighty-five percent of the vegetables grown at Long Meadow Ranch go to Farmstead, its American restaurant in St. Helena, where as many as 900 meals are served a day. Fifteen percent of Long Meadow vegetables go to farmers markets. Jeff Russell, the farmer at Long Meadow, works closely with Farmstead chef Stephen Barber, who walks the fields on Friday mornings. Together, they talk about the crops in the ground and the food prepared in the kitchen.

“I wanted to be a farmer starting at the age of five,” Russell says. “I was in Luther Burbank’s greenhouse. He struck a chord with me.”

Russell, who commutes from Santa Rosa to St. Helena, plants cover crops, makes compost, aims for zero waste, keeps the crew working year-round, planting, cultivating and harvesting, and aims to get produce from the farm to the restaurant in 24 hours or less after it’s picked.

Degge Hays manages the gardens at Frog’s Leap, where the grapes are dry-farmed. Born in Illinois, and educated at UC Berkeley and UC Santa Cruz, he has a crew of able workers and help from Jeremy Benson, the winery’s products coordinator, who is also Napa’s poet laureate. Most of the vegetables that Hays grows year-round at Frog’s Leap, where he has worked for 17 years, go to the members of the wine club, the winery owners and to the workers themselves who take produce home at the end of the day.

“I came to Frog’s Leap in part because there was already an orchard here,” Hays says. “When I arrived, I planted an acre of fruit trees. Every July there’s a peach festival attended by hundreds of visitors.”

Tessa Henry worked at Frog’s Leap for 10 years and learned about farming from Hays. Now she grows vegetables and fruits in Napa’s Pope Valley at Clif Family Farm.

“My grandfather ran tractors through grape vines,” Henry says one Friday morning, offering a tour of the farm and talking about her family history. “I grew up hearing about prunes and walnuts, before the valley was just grapes, but I didn’t think I’d become a farmer.”

Now she cultivates cucumbers, zucchini, okra, Padrón peppers, melons, tomatoes, several kinds of basil and much more. Elementary school kids, students from the Culinary Institute of America and Clif Bar employees have visited and learned from Tessa about terroir, garden design and organic farming practices.

Most Napa vegetable farmers know one another. Most of them share the values expressed by Laddie Hall, a baby boomer from Texas, who bought Long Meadow Ranch with her husband, Ted, in 1989 and then brought it back to health after years of disrepair. Laddie doesn’t have to work at the St. Helena Farmers Market, but she does every Friday morning.

“There’s a sense of community here,” she says. “It’s a social event. Customers become friends.”

She lifts a box of freshly picked corn and stacks it in front of the stand. “There’s already too much of a monoculture in Napa. At Long Meadow, we’ve made a big commitment to diversify.”

The economics of grapes and wine will keep all other crops on the fringe of Napa Valley. Here’s hoping Napa’s hearty farmers will continue to thrive—but the valley will never again resemble the world where Olamae Combellack, the girl from Texas, grew up, came of age and learned to love the prunes, the oaks, the meadows and the grapes that pushed almost everything else out of the ground.

Jonah Raskin is the author of ‘Field Days: A Year of Farming, Eating and Drinking Wine in California.’

Whack-a-Bard

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Like an Elizabethan game of whack-a-mole, as soon as one North Bay theater company knocks out an outdoor summer Shakespeare production, another one pops up.

The Petaluma Shakespeare Company presents its Shakespeare by the River Festival with two shows this year—All’s Well That Ends Well and an original production, by Jacinta Gorringe, called Speechless Shakespeare—through Sept. 2.

Marin’s Curtain Theatre presents Henry IV, Part One at the Old Mill Park in Mill Valley through Sept. 9, and Santa Rosa’s 6th Street Playhouse closes out its season with The Comedy of Errors, one of Shakespeare’s earliest and mercifully shortest plays (merciful, as it gets mighty cold in the Cannery after the sun goes down).

The Comedy of Errors tells the tale of two sets of twins—masters and servants—separated by shipwreck who, years later, come together in the city of Ephesus, thoroughly confusing wives, mistresses, merchants and each other. The basic plot isn’t very original—Shakespeare “borrowed” it from a couple of even earlier plays—but it is entertaining.

Director Jared Sakren has gathered a group of quality actors who all seem to be having fun with their roles. William Brown and Ariel Zuckerman are the masters who share the moniker Antipholus while Jared Wright and Sam Coughlin each play a servant named Dromeo. They find themselves dealing with a bewildered wife (Jessica Headington), her supportive sister (Isabella Sakren), a doctor (Eyan Dean) who diagnoses demonic possession and an abbess (Jill Wagoner) who is just this side of Misery‘s Annie Wilkes before everything is sorted out in the end.

Colorful Victorian-era costumes (that’s when it’s set) by Pamela Johnson add to the jovial tone of the show, and there is some excellent physical comedy by Wright and Coughlin as the put-upon servants.

It’s a silly show done seriously (if occasionally a bit too intensely), but overall, it’s an amusing way to bring summer theater to a close.

Rating (out of 5): ★★★½

Cluster’s Pluck

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At a time when craft brewers are chasing the latest trends in new, trademarked hop varieties to juice up their juicy IPAs, some in the North Bay are digging up a relic
of a bygone day for their brews—literally, they are digging up the roots of decades-old hop plants that have gone feral near the banks of the Russian River.

Cluster is an old American hop variety that was widely grown in California both before and after Prohibition, and all but vanished from Northern California in the 1950s. Today, Cluster has about as much cachet as Michelob Light. But the bad rap is undeserved, says Windsor hop grower Mike Giovannoni, who found a few hardy survivors growing alongside wild grapevines in the corner of a vineyard he farms.

“Back then,” Giovannoni says of the glory days of bland American beer, “hops were used more for bittering than aroma and flavor, like they are today. Brewing styles have changed, but I feel that Cluster has a bad reputation based on old brewing styles and descriptions based on those old beers.”

One cool thing about Cluster, according to Mike Stevenson, who grows Cluster sourced from the
Mt. Shasta area at his Warm Spring Wind Hop Farm, is that it’s got great genetics: having survived untended for 60 to 100 years, it may now be this region’s most robust hop variety. “The flavors and aromas are speaking to the adaptability of the plant in those different areas,” says Stevenson, who likes the tropical fruit, piña colada, passion fruit aromatics that his Shasta hops exhibit. “Totally different from the California Cluster that Paul has in his yard from Russian River.”

That’s brewer Paul Hawley, who’s releasing a trio of freshly brewed beers, including a farmhouse saison-style brew wet-hopped with Cluster, at Fogbelt Brewing’s third annual Wet Hop Festival. Adding to the spiciness of the saison, says Hawley, “the heritage California Cluster shows aromas and flavors of honeydew melon, papaya and mango.”

Hop season doesn’t get any fresher than at the Windsor Historical Society museum’s eighth annual Hop Harvest & Heritage Day, where president Steve Lehmann invites budding hop heads to pick their own from the 15 prickly plants he grows on the museum grounds from roots collected from three Russian River Valley ranches. Spectators, including folks who remember the hop harvests of days gone by, are welcome.

“Some old timers come by to ridicule my hop-picking technique,” says Lehmann, “in the nicest way.”

Fogbelt Brewing Company,
1305 Cleveland Ave., Santa Rosa. Wet Hop Festival, Sunday, Sept. 2, noon–8pm. 707.978.3400. Windsor Historical Society, 9225 Foxwood Drive, Windsor. Hop picking starts at noon, Saturday, Sept. 8. Lunch and beer, $15. 707.838.4563.

No Quarter

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Santa Rosa songwriter and bandleader John Courage still remembers the Led Zeppelin cassette tapes his uncle gave him in 1992 that launched his love of guitar.

“It was the riffs,” he says while miming the opening guitar part to Zep’s “Whole Lotta Love.”

“It was infectious, and that was it. It was like I got handed down rock ‘n’ roll.”

After forming his first band and naming it after the John Courage beer he stocked at Oliver’s Market (before he was old enough to drink), Courage’s long-running musical project has morphed over the last 15 years from a four-piece band to a solo act, to its current incarnation, a trio with bassist Francesco Catania and drummer Jared Maddox. He’s kept the rock tradition alive through all of it.

Courage’s musical landscape of classic rock grooves, bluesy breakdowns and effortless ebullience can be heard prominently on the band’s new single, “The Valley.” The song premieres this weekend when the John Courage Trio headline the Mystic Theatre in Petaluma on Courage’s 35th birthday,
Sept. 1. Also on the bill are the Coffis Brothers & the Mountain Men and Brothers Comatose frontman Ben Morrison.

“Every day is a new task,” says Courage, who has been reissuing his last three albums,

Gems (2013), Don’t Fail Me Now (2012) and Lovers Without a Care (2010), on CD in preparation for the show.

Courage recorded “The Valley” and several other tracks last summer for an album to be released next year. He says it’s still important to him to take time honing his craft, even after 15 years.

“In the last few years, I’ve learned to stop rushing, because there’s no timetable,” he says. “There’s such a push for content now that you see bands figuring out how to play music right before your eyes, and that can be cool and endearing, but I’m from that last pre-internet time where you work on your craft in secret, and show up fully formed.”

Courage also says the sound of his upcoming new record was crafted to maximize the talents of Catania and Maddox. “My rhythm section is insane,” he says. The frontman’s prodigious guitar chops provide “The Valley” with an infectious rock hook—and a searing guitar solo. Both are trademarks of his time-honored style of rock ‘n’ roll.

“My ultimate goal is if I can come up with a guitar part for a song that you would hear a kid playing in a guitar shop—some catchy little riff that ends up bugging every guitar-store employee.”

John Courage rocks out on Saturday, Sept. 1, at the Mystic Theatre & Music Hall, 23 Petaluma Blvd. N., Petaluma. 8:30pm. $14. 707.775.6048.

Respect in Peace

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‘There’s something really magic about the fact that the King and the Queen left the building on the same day,” says author and veteran radio personality Meredith Ochs. She’s talking about Aretha Franklin and Elvis Presley, both of whom died on Aug. 16 (though 41 years apart).

Ochs is the author of the upcoming Rock-and-Roll Woman: The 50 Fiercest Female Rockers (Sterling), which profiles and/or interviews everyone from Sister Rosetta Tharpe to Brittany Howard of the Alabama Shakes.

Those fierce women are the bookends in Ochs’ labor of love, which she says was inspired, in part, by the scores of interviews and commentary pieces she’s done over the years for Sirius and National Public Radio. Tharpe is first on the list because, as Ochs says of the guitarist-singer from the 1930s–’40s, “You can make the argument that she invented rock. She sure did set the template for rock moves!”

Ochs’ book is arranged chronologically, she says, and after Thorpe, she covers Big Mama Thornton, Wanda Jackson and then Aretha. The criteria for inclusion: they had to have some kind of impact or influence on rock and roll.

Aretha? “Her influence is almost incalculable,” Ochs says. “She influenced everyone from Janis Joplin to Amy Winehouse” and beyond—Annie Lennox, Susan Tedeschi, Bonnie Raitt and countless others have all sipped from the slippers of the Queen of Soul. “Even someone like Christina Aguilera—she’s not in the book and she’s not a rock and roll woman—but you can put Aretha’s influence through to pop, rock, R&B and the blues.”

Ochs lives in Hoboken and has been interviewing musicians and celebrities for decades; she recently left Sirius after a 12-year run at the online radio giant. She had tons of interviews in the can already and did some new ones that are exclusive to the book.

“It also seemed strange to me,” she says, “that a lot of stuff was happening in entertainment with women, the pay gap in Hollywood, and while there are more women musicians, there’s not a lot of women played on the radio.”

Since her death earlier this month at age 76, Aretha’s been getting a lot of airplay on North Bay radio stations. Ochs didn’t interview Franklin expressly for the book, but recounts meeting and talking to her at a cancer benefit for a New Jersey healthcare provider in 2012 (Franklin died of pancreatic cancer). “She never talked about the fact that she had cancer,” says Ochs. “She never talked about her illness, but she did a lot of charitable work.”

Ochs says she brought a friend to the benefit concert, whose mother had died from breast cancer. “It was a very small, private event,” she says, as she recalls her encounter with the Queen of Soul. “She talked about why she was there.”

The event was one she’ll never forget, says Ochs: “Being in her presence . . . it was just awesome,” she recalls. “There was, like, this golden glow about her.”

‘Rock-and-Roll Woman: The 50 Fiercest Female Rockers,’ will be in bookstores Oct. 23. Pre-orders are now available at Amazon and Barnes & Noble online.

Local Gem

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There’s so much more to Mediterranean food than is usually expressed stateside.

The region offers everything from undiscovered Turkish delights to slowly trending Israeli dishes. Petaluma’s new restaurant Pearl is attempting to bring the lesser known stars of the cuisine to the table with a focus the on eastern Mediterranean—Turkey, Israel, Syria and beyond—with a sprinkle of Moroccan and French influences.

Behind the menu are Brian Leitner and Annette Yang, who previously owned Nettie’s Crab Shack in San Francisco and, most recently, Le Vieux in Portland, Ore. The two began experimenting with Mediterranean cuisine one country at a time; France one month, Morocco another. Leitner, a Chez Panisse alum, unites them all. The menu changes occasionally, according to seasonality and availability, and some ingredients stand out, not often seen on local menus around the Bay Area.

Take the stuffed sardine ($10), for example. Expert home cooks across the Mediterranean have been stuffing the tiny fish for centuries, but rare is the Bay Area chef willing to take on the meticulous task. At Pearl, the single fish arrives topped with cherry tomatoes and cilantro, hiding a herbaceous tabbouleh salad inside. The fish has a bright sea flavor and delicate texture, highlighted by the tabbouleh’s chunkiness. It’s a bold, fun appetizer that made me wish stuffed sardines would, one day, reach crudo-level popularity.

The charred okra (another seldom-seen ingredient) with preserved lemon ($10) is spot-on. Okra is a tricky little vegetable, and one extra minute in the heat can turn it to mush. Pearl’s is crunchy and fresh. The wood-roasted beets ($10) are the third appetizer we try. In this dish, too, the textures are remarkable, from the velvety-rich beet to the snappy beans and the light dressing.

Even in a restaurant fielding wild mix of influences and inspirations, some things are better left true to their origins. The shakshuka ($18), an Israeli staple, is one such dish. This vibrant, tomato-heavy stew is meant to simmer on the stove or in the oven until its raw eggs and sauce become one. In Pearl’s version, served with a side of pita ($2) and containing the addition of chickpeas and griddled halloumi cheese, the eggs are perched on top. Playful as the interpretation might be, it undermines the shakshuka’s messy, hearty appeal and denies
it the collision of flavors it’s famous for.

The dessert to right this wrong is the dreamy Moroccan rice pudding ($8). With a bite to its texture, the pudding is made from Madagascar pink rice and topped with rhubarb compote and almond flakes. It’s delicate and fragrant, refreshing and comforting. I’ve never seen this rice before, on a menu or at a supermarket. Leitner’s clearly showcasing another star ingredient. Is the pudding Mediterranean? Moroccan? Local? When something tastes this good, who cares.

Pearl, 500 First St., Petaluma. 707.559.5187.

Cream Dreams

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‘We’re not for sale,” says Albert Straus, as pints of soft, mushy coffee ice cream come down the conveyor belt at Petaluma’s Straus Family Creamery and are placed in a freezer at –20 degrees so they’ll harden almost instantly.

“When companies go public, they often care less about values and more about the return on the investment.”

The creamery’s founder dips a spoon into one of the containers, before it’s sealed, and tastes it. In comparison to national brands that are available from coast to coast, Straus ice cream is sold largely in the Bay Area, and, as a privately held company, is not traded on the New York Stock Exchange.

“These are volatile times in the milk industry,” Straus says. “On the one hand, there’s overproduction of milk globally, which has decreased income for dairy farmers. On the other hand, consumers are demanding higher milk-fat products, which has created a shortage of cream and milk fat.”

Dairy farmers from Holland to Ireland and California are facing uncertain futures. Marin once boasted hundreds of dairies that stretched from Marshall to Novato and Petaluma. Today, there are less than 25 in the county.

So what does Straus Family Creamery do? Make more ice cream, in more flavors than ever before, and hope to save rural communities in the process.

Straus ice cream—which comes in 11 different flavors—is made in small batches and with minimal processing. The first flavors introduced were chocolate, vanilla and raspberry. Now they include raspberry chocolate chip, Dutch chocolate, strawberry and lemon gingersnap. Straus soft serve, which has seen a 20 percent growth in sales in the past year, is available at a half-dozen outlets in Marin County, like Pizzeria Picco in Larkspur and Cibo in Sausalito.

The ingredients in Straus ice cream are milk, cream, sugar and eggs (as a stabilizer). No gums, thickeners, stabilizers, artificial ingredients or coloring agents are used. Straus cows graze on pesticide-free pastures in both Sonoma and Marin counties.

In Marin, dairy provides more revenue than any other single aspect of agriculture. In 2016, dairies brought in $43 million.
In Sonoma, the figure was
$147 million. Neither grapes nor cannabis are big money makers for Marin farmers, though they are in Sonoma County.

This year marks the 15th anniversary of Straus Family Creamery ice cream. Next year is the 25th anniversary of the creamery itself, which Straus founded in 1994. Today, he’s the CEO, and face and voice, of the company. His father, who was a refugee from Hitler’s Germany, started Straus Family Dairy Farm in 1941. Albert Straus transformed the farm into the first certified organic, non-GMO dairy west of the Mississippi River.

“We’re about the triple bottom line,” Straus says. “If you’re not supporting working families and you’re not protecting the environment, you’re not a sustainable business no matter how financially successful you are.”

At a time when the Food and Drug Administration (FDA) is loosening labeling rules, Straus has stayed true to his original mission to keep GMOs out of the company’s ice cream, milk, yogurt and sour cream. More than a year ago, the food industry—hard on the heels of Trump’s anti-regulation agenda—sought to end Obama-era rules governing the disclosure of calories, sugar, fiber and serving size.

The pace of deregulation has accelerated, though all Straus ice cream containers continue to provide a list of nutritional facts, including calories, cholesterol, carbs, sugars and protein.

Transparency has helped Straus sell its ice cream. So has hot weather. The company sells 50 percent more ice cream in the summer than during the rest of the year. Straus wouldn’t reveal annual sales figures, but the North Bay Business Journal last year estimated the figure between
$30 million and $40 million.

By riding the consumer desire for organic, non-GMO food, Straus has found a niche in the crowded, competitive market dominated by giant corporations like Breyers that make ice cream with corn syrup, powdered milk and whey.

Straus has collaborative relationships with eight other family farms in the North Bay. All boast the red and white Straus sign, which features a happy cow with a large udder. By cooperating, they’re able to survive and thrive in the crazy milk market.

Straus is phasing out Holsteins in favor of Jerseys, because Jerseys produce milk with a higher fat content. In his 2018 book, Milk! A 10,000-Year Food Fracas, Mark Kurlansky explains that milk with a high percentage of fat has long been considered healthier than low-fat and skimmed milk.

The fat content of Jersey milk is 4.9 percent. The milk fat content of the Holstein, the most common U.S. dairy cow, is 3.7 percent fat, with a 3.2 percent protein level. Protein content for Jerseys is
3.8 percent.

Straus says that he came by his social conscience and his environmental awareness gradually. His mother, Ellen, along with Phyllis Faber, founded the Marin Agricultural Land Trust and later the Environmental Action Committee of West Marin that has inspired at least two generations of ecologically minded citizens.

In high school, Albert started s recycling club. At Cal Poly in San Luis Obispo, he majored in dairy science, took a class on ice cream making and served on a dairy-judging team.

“I always had the intention of making ice cream,” he says. But other projects took precedence. Ice cream production started small. It took years to develop an organic strawberry ice cream that Straus liked well enough to put on the market. Indeed, not everything has gone smoothly.

“In 1995, a Japanese company wanted us to export our ice cream,” Straus says, “but that fell through.”

In the next two to three years, Straus plans to build a larger, more technologically advanced creamery closer to major markets—somewhere not yet determined along the 101 corridor.

Relocating will mean more commuting time for Straus, but it will help many of the 85 employees at the creamery who drive long distances to get to Petaluma.

Straus also dreams about revitalizing the kinds of rural communities that were once the lifeblood of the North Bay but which have slowly withered.

“For us,” Straus says, “money is secondary to the quality of life for our family, for the surrounding community and for our employees.”

Jonah Raskin is the author of ‘Field Days: A Year of Farming, Eating and Drinking Wine in California’ and an occasional contributor to the ‘Bohemian.’

Aug. 25: Get Well in Santa Rosa

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Local nonprofit organizations the Arlene Francis Center and Safe Harbor Project are all about fostering and promoting wellness in the community, and this weekend the groups team up for the annual Wellness & Music Festival. The daylong outdoor affair features upbeat and affirming live performances from songwriters like Christopher Alexander, LaRoy Wainwright, Tony Saunders, Dana Salzman, AhSa-Ti Nu, and neo-funk band None But the Righteous. Wellness vendors, food and zumba sessions are also on hand when the festival kicks off on Saturday, Aug. 25, at the Arlene Francis Center, 99 Sixth St., Santa Rosa. noon to 6pm. Free admission. 707.528.3009.

Aug. 25: History Comes Alive in Sonoma

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A new live theater experience is coming to the vineyards of Sonoma Valley’s Buena Vista Winery this weekend with the Progressive History Dinner, which features an original three-act play performed throughout the winery’s campus. Written by local playwright George Webber, An Uneasy Future is set in the winery circa 1852, and finds the famous Mexican bandit Joaquin Murrieta hiding out with General Vallejo and winery founder Count Agoston Haraszthy. Delicious food and wine pairs with each act in this movable feast, happening on Saturday, Aug. 25 at Buena Vista Winery, 18000 Old Winery Road, Sonoma. 6pm. $130. 800.926.1266.

Aug. 25: Hand It to Him in Sonoma

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Widely acknowledged by his peers as one of the finest sleight-of-hand performers in the world, magician John Carney is best known for his numerous television appearances and his involvement in the exclusive Academy of Magical Arts at Hollywood’s Magic Castle. Recently, he developed a new one-man theatrical show, Carney Magic, that combines his illusions and humor with an original story. More than a typical magic show, this performance is recommended for ages eight and up, and promises to be a charming evening of wit and wonder on Saturday, Aug. 25, at Sebastiani Theatre, 476 First St. E., Sonoma. 7:30pm. $17–$25.

Underground Ag

Olamae Combellack was four years old in 1924 when she arrived in Napa from Grand Prairie, Texas, with her mother and 10 siblings. The family pitched a tent along the banks of the Napa River, across from Chinatown, and picked prunes for 25 cents a box in Mackenzie's orchard. Napa was synonymous with prunes, and prunes were everywhere, even...

Whack-a-Bard

Like an Elizabethan game of whack-a-mole, as soon as one North Bay theater company knocks out an outdoor summer Shakespeare production, another one pops up. The Petaluma Shakespeare Company presents its Shakespeare by the River Festival with two shows this year—All's Well That Ends Well and an original production, by Jacinta Gorringe, called Speechless Shakespeare—through Sept. 2. Marin's Curtain Theatre presents...

Cluster’s Pluck

At a time when craft brewers are chasing the latest trends in new, trademarked hop varieties to juice up their juicy IPAs, some in the North Bay are digging up a relic of a bygone day for their brews—literally, they are digging up the roots of decades-old hop plants that have gone feral near the banks of the Russian...

No Quarter

Santa Rosa songwriter and bandleader John Courage still remembers the Led Zeppelin cassette tapes his uncle gave him in 1992 that launched his love of guitar. "It was the riffs," he says while miming the opening guitar part to Zep's "Whole Lotta Love." "It was infectious, and that was it. It was like I got handed down rock 'n' roll." After forming...

Respect in Peace

'There's something really magic about the fact that the King and the Queen left the building on the same day," says author and veteran radio personality Meredith Ochs. She's talking about Aretha Franklin and Elvis Presley, both of whom died on Aug. 16 (though 41 years apart). Ochs is the author of the upcoming Rock-and-Roll Woman: The 50 Fiercest Female...

Local Gem

There's so much more to Mediterranean food than is usually expressed stateside. The region offers everything from undiscovered Turkish delights to slowly trending Israeli dishes. Petaluma's new restaurant Pearl is attempting to bring the lesser known stars of the cuisine to the table with a focus the on eastern Mediterranean—Turkey, Israel, Syria and beyond—with a sprinkle of Moroccan and French...

Cream Dreams

'We're not for sale," says Albert Straus, as pints of soft, mushy coffee ice cream come down the conveyor belt at Petaluma's Straus Family Creamery and are placed in a freezer at –20 degrees so they'll harden almost instantly. "When companies go public, they often care less about values and more about the return on the investment." The creamery's founder dips...

Aug. 25: Get Well in Santa Rosa

Local nonprofit organizations the Arlene Francis Center and Safe Harbor Project are all about fostering and promoting wellness in the community, and this weekend the groups team up for the annual Wellness & Music Festival. The daylong outdoor affair features upbeat and affirming live performances from songwriters like Christopher Alexander, LaRoy Wainwright, Tony Saunders, Dana Salzman, AhSa-Ti Nu, and...

Aug. 25: History Comes Alive in Sonoma

A new live theater experience is coming to the vineyards of Sonoma Valley’s Buena Vista Winery this weekend with the Progressive History Dinner, which features an original three-act play performed throughout the winery’s campus. Written by local playwright George Webber, An Uneasy Future is set in the winery circa 1852, and finds the famous Mexican bandit Joaquin Murrieta hiding...

Aug. 25: Hand It to Him in Sonoma

Widely acknowledged by his peers as one of the finest sleight-of-hand performers in the world, magician John Carney is best known for his numerous television appearances and his involvement in the exclusive Academy of Magical Arts at Hollywood’s Magic Castle. Recently, he developed a new one-man theatrical show, Carney Magic, that combines his illusions and humor with an original...
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