Get with the Real

The other day, I was at the thrift store down the road when the woman at the register noticed my T-shirt.

“HenHouse Brewing Company,” she read, with a certain level of interest.

“Yeah!” I exclaimed. “They’re in Petaluma. Have you had any of their beer?”

“No, I can’t say that I have, but I’m really interested in craft beer. My sons have been turning me on to it. They brought me some Blue Moon a few months ago, and I just can’t stop drinking the stuff.”

As a lover of craft beer, this is the type of statement that simultaneously warms and breaks my heart. I can’t count how many times I’ve had someone tell me that they love craft beer and at the same time tell me that their drink of choice is a beverage produced by one of the three companies that own 90 percent of the total national beer market.

Blue Moon is a Belgian-style Witbier produced by MillerCoors. It’s gained real notoriety over the last decade or so, becoming one of the more standard “craft” options at any tailgate party, or Chevy’s. Shock Top, which you’ve likely seen crowding the shelf space right at eye level at your local Safeway, is Anheuser-Busch’s answer to Blue Moon. First produced in 2006 when the beer giant noticed that craft beer was starting to steal a fraction of 1 percent of its total market share, it’s another Belgian-style Witbier, produced en masse and marketed as “craft.”

I don’t mind that people love Blue Moon or Shock Top. But I mind that MillerCoors and Anheuser-Busch continue to dupe the public, while those crafting great beers right in our own backyards take the hit. Living in Northern California, we are literally surrounded by world-class breweries. Please do some research. We all demand quality in what we consume and, around here, we have some of the world’s best beer practically sitting on our table already.

“You should try out HenHouse’s Hefeweizen if you get the chance,” I advised the woman at the thrift store. “I think you’ll like it.”

“Hefe—what?” she asked.

Eliott Whitehurst is a solar-power administrator, musician and beer lover living in Napa.

Open Mic is a weekly op/ed feature in the Bohemian. To have your
topical essay of 350 words considered for publication, write
op*****@******an.com.

Gotta Have It

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Think “devoted beer drinker,” and someone like Erin Manus probably doesn’t come to mind. The 26-year-old Santa Rosa resident works as a hospitality director in the wine industry. She has a degree in gender studies from SSU. She’s petite and healthy, with nary a beer-induced double chin in sight. And yet Manus absolutely adores craft beer, a passion evinced in the slew of photos on her Instagram feed and glowing posts on her blog, SparklingLover, about weekend treks to new breweries.

Manus and husband Derek, a 29-year-old home insurance salesman, are among a new breed of beer enthusiasts. They post prized beer acquisitions on social media with hashtags like #instabeer, #beertravel, #nowdrinking and #drinksocially. They tweet the latest craft beers coming out of new hotspots across the United States. They wait in line for hours to try Pliny the Younger. They hold beer-and-food-pairing parties. They check in at brewpubs and taprooms using apps like RateBeer.

“It’s about sharing your beer with the world,” says Manus, checking into Untappd from our location at Heritage Public House as she sips on a Sonoma Mountain wheat from Dempsey’s. “I’ve met friends on Instagram who end up visiting Sonoma County,” she adds. “A lot of beer friends meet through social media. For example, you might introduce yourself to someone who’s just checked in at the same place where you’re at.”

With a laugh, Erin says her dad, a dedicated Bud Light drinker, makes fun of her for documenting beer adventures. “He’s like, ‘This is what I like and this is what I drink,'” she explains. “But the millennial generation is very into new things, and craft beer is perfect for this.” As a result, collecting untried beers has become something of a quest.

“If they erased something and put something new up there,” she says, pointing to the chalkboard beer list hanging above us, “I would order it.”

Up until about 10 years ago, the typical American beer drinker was either (a) middle-aged and paunchy, who drowned the sorrows of the blue-collar workday with a cold can of Bud or Coors Light or, if times were tight, Natural Ice; or (b) some college guy beer-bonging Schlitz at a frat party. Like Bob and Doug McKenzie from cult comedy Strange Brew, these stalwart drinkers of domestic lagers weren’t doing much thinking about wild yeasts, hop character or mouthfeel.

But seek out an ale-drenched movie in 2013 and you’ll get Drinking Buddies, which replaces the pudgy McKenzie brothers with foxy indie superstars Jake Johnson and Olivia Wilde, who play craft beer lovers that work together in a Chicago microbrewery. Decked out in plaid shirts and black skinny jeans, the two lust over pints of Imperial IPAs infused with Citra hops and a slight hint of green tea. Even Paste, the indier-than-thou music magazine out of Georgia, is getting in on the action, with this summer’s Untapped, an indie music festival and beer festival rolled into one.

As Tom Acitelli writes in The Audacity of Hops: The History of America’s Craft Beer Revolution, starting in about 2008, “craft beer became regularly talked about as ‘an affordable luxury,’ a status symbol of sorts. . . . [Y]uppies drank it then; now their hipster children do.”

The Sonoma County Economic Development Board is paying attention to the exploding visibility of the formerly blue-collar brew as well. In June, it released its “Sonoma County Craft Beverage Report,” giving the pie-chart treatment to countywide artisanal beer, cider and spirits sales. The numbers speak for themselves. In 2012, craft beer sales alone increased 41 percent by volume, and craft brewing in the county has had an estimated
$123 million economic impact.

Come November, the board will host an industry conference to explore the opportunities for economic output, jobs and tourism surrounding craft beverages. “We’d like to see more branding associated with it,” says research program coordinator Matt Liedtke.

The changing craft beer demographic is a phenomenon that has not gone unnoticed by Jeff Bull, a Santa Rosa–based beer blogger. Bull established Bullseyebrewco.com about five years ago. The site features reviews, photos and interviews with people like Tatiana Peavey, the death-metal-loving blogger behind Fugglybrew.com and employee at Taphunter, an integrated web and mobile technology platform for craft beer.

“I’ve seen it change night and day,” says Bull. “The people that I know—men, women, young, old, people just turning 21—are wanting to try the new stuff and not just Keystone Light. I’ve seen such diversity in the types of people that are willing to try these products. It’s almost a paradigm shift from where it was seven or eight years ago.”

Global Worming

If organic farming is merely a trend, it’ll be the last one. Deborah Koons Garcia’s long, lyrical documentary Symphony of the Soil makes its case for blending old farming methods with a systematic analysis of the biology of the topsoil.

The film serves as a celebration of those who like to dig up the earth with their hands, crumble it and hold it to their nose, inhaling its fragrance as if it were perfume from France. “Chocolate cake,” says John Williams of Frog’s Leap Winery in Rutherford, describing the richness of the land he’s nourished with cover-crops of peas, vetches and composted grape pomace.

Koons and her crew clearly did a lot of traveling for this info-packed film. Here are farmers from Burlington, Vt., as well as Star Route Farms in Bolinas. Warren Weber, of the oldest certified organic farm in California, describes being told that California was far too arid to permit organic farming.

The filmmakers visit the cradle of the revival of organic farming, the Rodale Institute, outside Allentown, Penn. At Rodale, it’s explained that returning organic nutrients to the land not only improves yields but also uses less water than conventional farming. In India, Jaspal Singh Chattha demonstrates his own organic farm, nursed back to health with compost and biodynamic methods.

Interviews abound, naturally. Soil biologist Dr. Elaine Ingham’s drawling, analogy-rich explanations are the standout here, as when she describes the amount of bacteria in healthy soil as “Times Square on New Year’s Eve.”

Instead of a doomsayer’s prophecy, Symphony of the Soil is upbeat in celebrating the beauty of a hill of cranberry beans, the generosity of a sunflower’s gift of seeds and the great importance of dung beetles versus the lesser significance of a few celebrities I could name. Likewise, the farmers here aren’t deluding themselves with pride or smugness; they have the awe of people who have witnessed the miraculous recovery of seemingly played-out land.

‘Symphony of the Soil’ opens next Friday, Sept. 27, at the Rafael Film Center.

Simon Says

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Everyone knows it’s too soon. When recently widowed novelist George (David Shirk) falls for freshly divorced actress Jennie (Kate Fox Marcom), the love-struck twosome (above) believe they’re both ready to heal from their respective losses.

But it turns out George is still in the throes of grief, and his impulsive marriage to Jennie is instantly complicated by his emotional instability. In Neil Simon’s brutally autobiographical 1977 play Chapter Two—now running at the Ross Valley Players’ Red Barn Theater—the famously quirky playwright mines his own troubled relationship with actress Marsha Mason, whom he married just two weeks after their first date, soon after the death of his wife Joan.

In RVP’s affecting and charming—if a bit pace-challenged production—director James Nelson cleverly emphasizes the notion of two partially lived lives patched into one by dividing the stage into two halves, showing the simultaneous activities which lead to the accidental phone call that links George and Jennie together. The cast is solid, including supporters Johnny DeBernard and Jennifer Reimer. And Marcom, as Jennie, is outstanding.

Chapter Two runs Thursday–Sunday through Oct. 13 at the Red Barn Theater. 30 Sir Francis Drake Blvd., Ross. Thursday at 7:30pm; Friday–Saturday at 8pm; 2pm matinees on Sundays. $20–$26. 415.456.9555.

Getting Hopped Up—Again

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It is conceded that Sonoma County produces the finest quality of hops grown on the Pacific Coast. While the yield is not so heavy as in some other sections of the State, there is more lupulin and a stronger aroma in the Sonoma County product, which brings from one cent to two cents per pound more money in the market.

—Sunset Magazine Homeseekers’ Bureau, 1915

By the time we arrive, the pickers have been at work for hours. A worn, construction-yellow backhoe loader silently blocks one of the two driveways leading into Carneros Brewing Co. in Sonoma, its scoop reaching up 10 feet into a curtain of green. Turning into the second of the brewery’s inlets, we spot three of the pickers (family and friends of the company owners) walking amid aisles of 20-foot-high trellises, slowly filling their buckets.

Hops are one of the four core ingredients in modern beer production, in addition to malted barley, yeast and water. For the uninitiated, they resemble small upside-down artichokes, or soft green pine cones. To beer cognoscenti, they’re essentially squishy buds of awesome. All told, they’re ultimately the flowers (or “cones”) of the vinelike perennial Humulus lupulus.

Essentially, we’re witnessing one of the earliest stages of beer making, and one that, from a wider angle, has been part of this region’s agronomic makeup for around 150 years.

And yet today, despite the unchecked craft-beer boom, and despite the increased ubiquity of farm-to-table this and locavore-minded that—even despite the fact that certain folks (right here) will occasionally stand outside of Russian River Brewing Co. for hours awaiting what’s ultimately a mouthful of hops—the actual epicenter of American hop production has long since shifted elsewhere. To understand why, exactly, requires first going back to a time when hops outpaced even grapes as a dominant crop in Sonoma County.

Crop Rotation

We’ve come to Carneros Brewing Co., in particular because this is about as close to the hop-growing heritage of Sonoma County as one can get. As the craft-beer industry continues to grow, an increasingly large percentage of North Bay breweries are cultivating their own small sub-acreage of hops, but these are typically used immediately—in a single batch or two of beer—upon harvest.

Freshly picked hops, with their high water content, tend to go south within 24 hours if they aren’t dried or tossed into a brew kettle, and overall only miniscule amounts are used fresh. (In the case of Carneros, theirs will actually be dried and pelletized for use throughout the year.)

While Washington, Oregon and Idaho produce the vast majority of commercial hops grown in the United States today (again, most of which are dried), Sonoma County was a significant hop-producing region as recently as 60 years back. Vestiges of our area’s earlier hop industry can be found in the abandoned kilns seen alongside the backroads of Sonoma County, the Walters Ranch Hop Kiln (dating back to 1905) that now serves as the tasting room for HKG Estate Wines in Healdsburg and in the hop yard of the Windsor Historical Society, where hops engendered from 70-plus-year-old Sonoma County bines grow.

A few New England states, plus scattered plots in Wisconsin, were the key U.S. hop growers around the mid-1800s, before production (like the population) drifted westward. At the heart of that shift was Northern California, particularly Sacramento and its surroundings, with Sonoma, Mendocino and Yuba counties following suit. Whole families would camp in the fields during harvest. Horse-drawn carts would pass carrying 15-foot stacks of hop bales.

For the curious, Tinged with Gold: Hop Culture in the United States by Michael A. Tomlan (kindly lent to me by Moonlight Brewing’s Brian Hunt) has proven to be an exceptional resource on the subject. Tomlan reports: “From 1915 until 1922 California was the leading hop-producing state in the Union, responsible for over
50 [percent] of the total U.S. production in some years; the state’s acreage peaked in 1916.” As to the reason for this ascent, Tomlan writes that “whereas in the East or in England, growers might complain that the crop never fully matured from lack of sunshine, too much rain, or mildew, in California this never seemed to be the case.”

Prohibition wasn’t especially kind to U.S. hop growers, obliging them to rely on international markets. California, in particular, took a major acreage hit. Sonoma County was one of a few to recover afterward, peaking with the 1945 harvest, when about 25,000 bales generated $2.6 million. It wouldn’t last for long.

A further major setback occurred with the 1948 harvest, which saw an unhelpful triad of hop mildew, aphid infestation and weak market conditions (as highlighted by the Sonoma County Department of Agriculture’s annual harvest report). Production, with basically the same acreage as the preceding year, dropped by nearly 40 percent.

The industry would again temporarily recover in the next few years, even seeing a slight uptick in acreage overall. Nineteen fifty-one, however, brought cold weather and lower yields, and the following year’s report read: “Hop producers had a disastrous year. Prices were lower; sixty-five percent of the crop was harvested under [unfavorable terms]; and, in addition, considerable acreage was abandoned. On the other hand, hay growers had an excellent year with good yields and prices.”

Hay, sadly, is for horses.

Acres once allocated to hop production transitioned to crops of green beans and Fordhook lima beans (the latter proving to be an almost-immediate bust). Others returned to orchards, or grapes. Some of the silenced hop kilns, according to Tomlan, “turned into berry, fruit, or fish dryers.” By 1961, Sonoma County harvest reports ceased mentioning hop operations altogether.

Return Growth

Carneros just opened this summer, but this is already its third hop harvest. Brewmaster Jesus Ceja, an exceptionally experienced brewer with 15 years at Anheuser-Busch (and, post-merger, Anheuser-Busch InBev), had been using earlier harvests for his test batches. The brewery launched with five core beers in its lineup—a pilsner, an amber ale, both a regular and black IPA, and (a personal highlight) a German-style Hefeweizen—all of which use some of these estate-grown hops. Carneros’ plants will provide about 30 percent of the brewery’s annual requirement.

Carneros currently grows four different varieties of hops: Tomahawk (used for its potent bitterness), Cascade (another American type, renowned for its citrusy flavors and aromatics), plus Hallertau and Saaz (two classic European varieties, more on the spicy-earthy side of the spectrum). Beneath the shade of Carneros’ outside pouring station—seriously, the place is pretty darn plush for a small brewery—I ask Ceja how he can tell them apart. Even to someone who writes about beer for a living, they all look like squishy green pinecones to me.

It’s a matter of both sight and smell. I hand Ceja the hop that I’m holding, which he takes in two fingers and briefly inspects, before putting it up to his nose to be sure. “This is Saaz,” he replies, without hesitation. Noting the “it still looks like a pinecone” expression on my face, he adds that this one has more of a three-dimensional shape to it than, say, the tighter-clustered Tomahawk. Then there’s the proportion of aromatics: vegetal notes, grassiness, slight citrus.

I take the hop in question over to where my friends have congregated, halving it with my fingernails. It’s not the first time I’ve sliced open a hop, but every time it’s like looking in on a tiny, hidden world. Or at least a tiny hidden apartment complex. Discrete pockets along both sides of the hop’s inner stem house what appears to be pollen but in fact are the lupulin glands; i.e., the reason hops matter. The alpha and beta acids stored within the glands are responsible, after they’re boiled, for the hops’ main bittering contribution to beer, while the hop oils (also resident in the lupulin glands) contribute myriad flavors and aromas—depending on the variety, everything from pithy grapefruit to Sauvignon Blanc to spearmint. Soft yellow smudges from the lupulin dot my notebook, as if I’ve been cooking with saffron.

Our party heads back to one of the pergola-covered tables in Carneros’ garden, unpacking a picnic lunch and sipping cold pints of Jefeweizen and Negra IPA. We can see the pickers as they slowly make their way down the rows, handfuls of hops disappearing into buckets. The bines (with a b), as they climb the trellises—via scratchy hairs and robust stems, differently than a true vine would—begin to slacken. With luck, the pickers will pull 500 pounds again this year.

Relative to most other breweries growing hops locally, that’s huge. Compared to commercial hop-growing operations farther north, however, it’s barely a drop in the bucket. Though North Bay production today tends to be on a gentle upswing, there’s minimal chance of a return to the huge volume of Sonoma County’s heyday. Kilns are expensive (even Carneros simply dries its hops in the open air, using ventilation efforts instead of a full-blown hop kiln), and breweries aren’t particularly inclined to get into the hop-growing business when their focus should be on the final outcome.

But these are secondary points. Economic force, both in terms of grapes here or economies-of-scale elsewhere, has shifted around enormously in the decades since.

One really can’t complain about the quality of hops from large-scale, mechanized enterprises in the Pacific Northwest, nor about those companies’ cultivation and research programs, which introduce expressive new varieties each year. But we’re blessed with a surplus of great local breweries that, because their small-scale harvests never see a kiln, go all out in producing wet-hop beers at harvest, which afford a freshness and aromatic quality that one simply doesn’t get from dried hops. We’ve rounded up as many as we could in the sidebar.

Once a year, at least, it almost feels like the hop industry never left.

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HARVEST BEER TOURING

A who’s-who and where-from guide to local wet-hop beers

In line with the annual harvest, many local breweries create special beers made from freshly picked hops. These undried “wet” hops retain volatile flavor and aromatic compounds that would otherwise be lost during the kilning process, taking beers in surprising new directions.

Sonoma County

At the brewpub, Russian River Brewing Co. will soon pour its annual HopTime Harvest ale, brewed with 100 percent wet hops from Hops-Meister farm in Lake County. These hops go from the vine and into the kettle in a few hours. “Yields on this beer are very poor,” relates Russian River’s brewmaster Vinnie Cilurzo, “but the aromas and flavors that come from this beer are like no other. There are so many unique characteristics that come from wet hops.”

On land near the outskirts of Sebastopol, Moonlight Brewing‘s Brian Hunt grows assertive varieties like Cascade, nugget, Chinook and cluster—the lattermost being descended from one of the oldest hop varieties grown in the United States. (Early cluster varieties figured heavily in California’s historical production as well, long before the advent of the citrus-heavy American varieties common today.) While details weren’t available before press, I hope to see Moonlight’s Homegrown again this year.

Petaluma’s small-scale HenHouse Brewing currently partners with Allstar Organics down in Nicasio to grow organic Cascade hops. While they won’t officially release a wet-hop beer this year (an estate wet-hop ESB and wet-hop pale are slated to go into production in 2014), HenHouse will be doing a very small—like, one-keg small—batch of an experimental wet-hop Berliner Weisse, to be released at an undisclosed bar in Petaluma.
(I have a guess.)

Omnipresent Lagunitas will be overnighting wet hops from Washington’s Yakima region to go into a TBD wet-hop ale. The batch will be divvied up between its own TapRoom and various wet-hop-focused festivals around the country. Owner Tony Magee also keeps a small garden of hops in the community of Marshall, in Marin, slated to go into a separate release.

Also in Petaluma, Dempsey’s uses hops grown on its biodynamic Red Rooster Ranch for creating the 707 Wet Hop pale ale, to be released around mid-September. It will be one of the few local wet-hop beers to be bottled and available throughout Sonoma County.

The newly opened Woodfour Brewing works with both a local Sebastopol farmer as well as another in Mendocino County for its wet-hop needs. Brewer Seth Wood states that Woodfour will actually be making two or three wet-hop beers for the pub, using a single hop type for each. “We plan to serve the beers as a wet-hop flight in our restaurant,” reports Wood, “so people can explore the beers side by side.” These beers should be released around late September.

Heading north, Ruth McGowan’s Brewpub in Cloverdale has procured Sterling and Columbus hops from a local farmer. These have gone into a Belgian-style tripel, Mighty Shillelagh, available on-site now.

Healdsburg’s Bear Republic has three-quarters of an acre of citrusy Cascade and Chinook hops growing in Dry Creek Valley, managed by the Enzenauer family. These will head into Grandpa’s Homegrown, honoring Phil Enzenauer for his commitment to Sonoma County hop cultivation. Look for this latest Homegrown release in late September, early October.

Old Redwood Brewing in Windsor will brew a harvest ale using hops from two different locations. The first is its fully established hop field in southwest Windsor, which yields about a hundred pounds annually. The second, interestingly, is run by the Windsor Historical Society, which tends a field of hops propagated from nearly century-old vines in the Russian River Valley. The beer will be available to Old Redwood’s beer club members (around mid-October) and in limited samples to the general public through the brewery’s tasting room in Windsor.

Santa Rosa’s Fogbelt Brewing Co., opening soon, will produce a number of beers with hops grown in Healdsburg and Sonoma (see sidebar).

Marin County

While Marin Brewing doesn’t grow its own hops or produce any dedicated fresh-hop beers, brewmaster Arne Johnson does plan to harvest some Sonoma County hops and add them into Marin’s cask-conditioned IPA. “For me,” Johnson reflects, “this is the best way to showcase wet and wild hops.”

Napa County

Downtown Joe’s had its Hay Ride Harvest on tap as of late August. It’s Joe’s seventh year brewing a wet-hop beer, but its first using California hops. The exact source? An undisclosed farmer situated perhaps two hours east of the brewery.—Ken Weaver

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PICK OF THE VINE

Santa Rosa’s hop-harvesting pioneer, Florian Dauenhauer

Even though large-scale hop production left Sonoma County long ago, Santa Rosa remains headquarters for the pioneering company that built the first automated hop-picking machine.

Florian Dauenhauer, who moved to Santa Rosa from Wisconsin at age 14, first conceived the machine in 1940 when workers in his hop field went on strike. Seventy-three years later, the Dauenhauer Manufacturing Company is still run by Tom Frazer, Dauenhauer’s grandson, in Santa Rosa, with the business’ main service and retail center located in hop-heavy Toppenish, Wash.

“Over 90 percent of the hops grown commercially in the U.S.A. use our equipment,” boasts Frazer, explaining that Yakima is by far the largest hop-growing region in the United States, with Oregon’s Willamette Valley and parts of Idaho hosting farms in excess of 2,000 acres. “Since the big price runup in 2008,” says Frazer, “many growers have been attracted to very small-scale hop farming in nontraditional areas such as Lake County, Wisconsin, Colorado and Michigan.”

Frazer has nothing but positive things to say about Sonoma County’s brewing scene. “Everyone knows Vinnie and Natalie [Cilurzo] at Russian River Brewing and Tony [Magee] at Lagunitas. They truly are leaders in the craft-brewing world. It’s really cool that Sonoma County and its creative residents are making such an impression on the minds of craft beer enthusiasts.”

The city recognized Dauenhauer by naming a new park behind the fairgrounds Dauenhauer Park (the playground is shaped like hop kilns), on the former site of Dauenhauer’s ranch. But does Dauenhauer sell any equipment in his home county, which once was such a hop-growing mecca? “There are no hops commercially grown,” says Frazer, “that I’m aware of, in Sonoma County.”

For the smaller operations outlined elsewhere in this issue, hops are picked by hand. But should some enterprising grower decide to bring back large-scale hop production in Sonoma County, they’ll likely have to call up the Dauenhauer Manufacturing Company.

“The hop harvester is indispensable,” says Frazer. “There is no way to be commercially viable without a significant level of mechanization today.”—Nicolas Grizzle

Tapped Out

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Taps is a successful Petaluma restaurant and beer haven, established in 2009. And their new landlord wants them out.

“We’re being squeezed out of the space we’re in right now,” says Taps owner Eric Lafranchi. “The [property] owner is making it super difficult.”

Since buying the building last year, Terry Andrews has kicked out tenants of the residential hotel upstairs and business owners on the street level, including a record and vitamin store, nail salon and internet marketing company. After Andrews himself called health code inspectors on Taps last month, the craft-beer hotspot started looking for a new space to call home.

“It’s not a sanitary issue,” says Lafranchi of the health inspection. “With the volume of food that we put out on a daily basis, the hood system is not keeping up with it.” The health department shut down hot food service earlier this month after a visit during a busy lunch service revealed ventilation issues with the aging equipment, something Lafranchi says his lease places partial responsibility for on the landlord. For now, Taps is still serving cold foods like sandwiches and salads (and beer, of course).

When asked why his well-respected hotspot was being “squeezed out,” Lafranchi said he didn’t know. But the Petaluma native wants to relocate in his hometown, even though it may take a few months. “We’re looking for some digs that will appreciate the vibe that we can bring to it,” says Lafranchi.

Taps, 205 Kentucky St., Petaluma. 707.763.6700.

Yeeee-haw!

“This guy’s an American classic, an authentic, true-to-life country singer.” So speaketh music mogul L. A. Reid, singling out Sonoma Stampede headliner Tate Stevens before he even made the cut for last season’s X Factor.

In three months, the rising star went from laying asphalt for the city of Belton, Mo., to winning a $5 million recording contract in Nashville, Tenn. And beneath that ten-gallon hat, he’s got one hell of a voice.

This year’s revamped Sonoma Stampede promises an outstanding lineup of country artists, with hometown celebrities Pete Stringfellow and Shannon Rider, who now call Nashville home, sharing the stage with “Music City” hopefuls like Ukiah starlet McKenna Faith and Santa Rosa honky-tonk boys JD Bauman & the Boot Band. A second stage has been added for Americana bands, including Frankie Boots and the Country Line, winners of the 2013 NorBay Awards for best country artist.

Topping off killer barbecue and a wide selection of beer and wine are this year’s Redneck Games. Gold Digger, according to organizers, is when “a heaping nugget of 14-karat gold” will be thrown into a pool of sloppy mud to be sought after by some of the county’s fiercest cowgirls. Break out your best belt buckles, boys—this is gonna get messy.

Sonoma Stampede kicks into high gear on Saturday, Sept. 21, at Keiser Park.
700 Windsor River Road, Windsor. 11am–9pm. $20–$75. www.sonomastampede.com.

Letters to the Editor: September 18, 2013

Social Media and Privacy

Regarding Andrew Keen’s warnings of the personal costs built into social media (“You Are the Product,” Sept. 11), it should also be noted that the same basic practice has been used by commercial media for decades. You may think of yourself as part of the audience consuming radio, television or even the Bohemian, but in their basic business model, your eyeballs are actually the “product” being sold to advertisers. Yes, the heightened level of online tracking makes Facebook et al. that much creepier (if and when we actually think about it—and I’m glad Keen does), but it’s really just a high-tech extension of a long-established paradigm.

News Director, KRCB-FM

Much research indicates that social media and other mediated communication actually has widened, deepened and varied our interpersonal relationships and communication. Though I would intensely agree we share too much and are often inappropriate, used responsibly and in a focused manner, social media can make and maintain relationships that might otherwise not be possible. All things in moderation, perhaps, instead of such a decisive condemnation.

Via online

When the Google sidebar ad thing happened to me for the first time a while back, it was disquieting, disturbing—full of “dis”-es, basically.

However, as a musician, I have never and would never buy into that elitist Ayn Rand rubbish—amateurs and professionals, pshah. Yes, there are narcissistic individuals who think they are smarter than everyone else and love nothing more than to profit on what you give away for free. And, yes, we are essentially social animals and we like to share. But I am more confident that we will find new and better ways to deal with this than what Keen recommends.

For the record, I stopped visiting both the New York Times‘ and the Press Democrat‘s websites after they started charging. Ever hear of What.CD, Keen? The war over paying for content is already over.

Cloverdale

Basically what Keen is saying is that we are sharing too much on social media and paying too high a price without realizing it. I really don’t think charging customers like the two leading newspapers are doing is the answer, but Keen makes some valid points.

Via online

Love the Uptown

My wife and I want to thank you for the tickets we won to the George Thorogood concert at the Uptown Theatre in Napa. They came at the right time, for we were so disappointed in the lies and broken promises by the promoter of the Sin City Revival in Las Vegas that we just dropped out of the whole ugly mess. You saved the day! The Thorogood concert in Napa was one of the best-produced live performances we have ever attended, complete with video and light show. The energy and professionalism, along with the rowdy crowd, made it a wonderful gift. Just when we thought things couldn’t get any better, George brought Elvin Bishop out to join him on a couple songs. It was swell!

The Uptown Theatre is a great venue. There are no bad seats, and no one missed not having a dance floor because the performance was so much fun to watch. Thank you, Bohemian! Thank you, thank you, thank you!

Santa Rosa

Judo Strategy

It’s long been known that Vladimir Putin is quite the judo aficionado. The true judo master strives for the greatest possible advantage from his opponent’s clumsiness and impetuosity. The past few days have revealed, with startling vividness, that Putin is able to apply his sharply honed martial arts instincts to the arena of global diplomacy. Sad to say, our own leaders seem to be confused souls in comparison.

So far, because of Putin’s initiatives, Washington, D.C., has had to hold off on its plans to strike Syria with cruise missiles. At least on this one issue, the force of global opinion is with Putin.

Obama? He’s more into basketball.

Camas, Wash.

Write to us at le*****@******an.com.

Brew Local

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From Russian River’s iconic redwood to 101 North’s black-and-white freeway sign, craft beer is often marketed as a regional vintage. Small by definition, artisanal malt-masters rely heavily on tasting rooms, pubs and distributors close to home, making for local, tight-knight brew scenes.

At least, that’s the mythology perpetuated by label images like Rogue—depicting balding Oregon homebrewers—and Anderson Valley, with its gorgeous background of Mendocino countryside. But small and hyperlocal don’t always go hand in hand.

Take 21st Amendment. Despite its coveted location next to the Giants’ ballpark, and cans displaying the Golden Gate Bridge, most of its hoppy beverages are shipped in from Minnesota from a brewery called Cold Spring. The company didn’t respond to interview requests for this story, but is hardly deceptive about where its libations are brewed—the info is right on the can.

The practice highlights an interesting trend in a marketplace where small is big. Despite the artistic notion of your home-brewing neighbor opening shop on recipes and talent alone, vats and bottling lines do not come cheap.

“It’s really, really expensive to put in that kind of equipment,” says Ron Lindenbusch, CMO of Lagunitas. The Petaluma institution has historically brewed, bottled and labeled all of its hoppy suds at its Sonoma County headquarters, but Lagunitas is now opening a second brewery in Chicago to the tune of around $24 million. And loans are often hard to come by for newbies, Lindenbusch says, adding, “You need to be doing enough business to get [the banks] to pay attention.”

Thus the initial dilemma of Jeremy Cowan, founder of Shmaltz Brewing Co. The kosher brewery, which boasts the tagline “Delicious Schtick” and plays on Cowan’s Jewish roots with drinks like “He’Brew: The Chosen Beer,” began in 1996, when its founder had $2,000 in his bank account. And he wasn’t a brewer—just a diehard craft beer fan. So he found a local master to make the He’Brew beer he’d been envisioning, and then bottled, labeled and hand-distributed it around San Francisco in his grandmother’s car.

Since, Shmaltz has continued to engage in what’s known as “contract brewing” through Mendocino Brewing Co. and its subsidiary in upstate New York (Shmaltz was finally able to open a brick-and-mortar brewhouse this summer). Contract brewing is essentially outsourcing, but Cowan would argue that the connotations—at least now—aren’t nearly as negative.

“It’s pretty well-documented that in the ’80s and ’90s, contract brewing got a bad reputation from both directions,” he says, speaking of both craft and corporate brewers. But, he adds, “it’s very difficult to run a tiny brewing operation. On the very small side, contract brewing can provide a wonderful opportunity for experimentation without the incredible overhead.”

Contract brewing has many shades, from hiring a brew master to develop recipes, to simply using someone else’s equipment, as 21st Amendment reportedly does. In an interview with the website Serious Eats, founder Shawn O’Sullivan says he goes back to Minnesota monthly to brew the company’s gamut of wheats, seasonal saisons and IPAs, claiming the practice is a little like using a friend’s kitchen to make lasagna.

But although the practice is slightly more common in the Bay Area where the rent is so damn high, contract brewing only makes up about 1.7 percent of total craft production, according to the Brewers Association. Like Lagunitas, most hopsmiths still do things the old-fashioned way.

“We wanted to own our own stuff without any kind of middleman,” says Lindenbusch, adding that the early years were financially tight. “Tony [Magee, Lagunitas founder] refinanced his house four times.”

St. Florian’s in Windsor is a smaller Sonoma County candidate brewing and bottling on the DIY. Named for the patron saint of firefighters, the fledgling brewery opened this year after beermaker and Windsor fire captain Aaron Levin had been experimenting for years.

“This being Sonoma County, we would offer it to our friends who were all wine drinkers,” his business partner and wife, Amy Levin, recalls. Though originally skeptical, she says, they would always hand her back an empty glass.

Now the startup has a bottling line and labels to go with its hand-brewed suds.

“It made more sense for us not to rely on someone else,” she says, echoing Lagunitas. “And we’ll have a higher profit margin in the end.”

For Books’ Sake

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With a switch in locations, the Sonoma County Book Festival takes on a new look. Unlike previous years, when downtown Santa Rosa closed its streets to become a playground for roaming book lovers, the 2013 festival takes place this week in front of Doyle Library on the Santa Rosa Junior College campus.

Dorothy Allison, the Guerneville-based author of cult literary classic Bastard Out of Carolina, headlines the main stage. She’ll be preceded by Helene Wecker, author of The Golem and the Jinni, and Anthony Marra, a Stegner fellow at Stanford University, whose novel A Constellation of Vital Phenomena has brought well-deserved attention to a rising literary talent.

This year’s panels include “Women in Suspense,” “Sonoma County’s Best Read,” “Morning Food Romp” with Michele Anna Jordan, and Marcy Smothers, out promoting her latest book Snacks: Adventures in Food, Aisle by Aisle. Long-forgotten stories about Sonoma County’s past are resurrected in the panel “Biting Off Chunks of Local History,” featuring historian and Press Democrat columnist Gaye LeBaron alongside Arthur Dawson, Marty Griffin and Bohemian editor Gabe Meline.

“The Immigrant Experience” finds panelists Wendy Nelson Tokunaga, Aimee Phan and Emilio Gonzalez (pictured) bringing a needed touch of diversity to the day with a discussion on how being a visitor in a foreign land shapes one’s character. A young adult panel, teen poetry slam, children’s program and various exhibitors round out the event. The
Sonoma County Book Festival happens on Saturday, Sept. 21, on the Santa Rosa Junior College campus. 1501 Mendocino Ave., Santa Rosa. 10am-4pm. Free.
www.socobookfest.org.

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Brew Local

From Russian River's iconic redwood to 101 North's black-and-white freeway sign, craft beer is often marketed as a regional vintage. Small by definition, artisanal malt-masters rely heavily on tasting rooms, pubs and distributors close to home, making for local, tight-knight brew scenes. At least, that's the mythology perpetuated by label images like Rogue—depicting balding Oregon homebrewers—and Anderson Valley, with its...

For Books’ Sake

With a switch in locations, the Sonoma County Book Festival takes on a new look. Unlike previous years, when downtown Santa Rosa closed its streets to become a playground for roaming book lovers, the 2013 festival takes place this week in front of Doyle Library on the Santa Rosa Junior College campus. Dorothy Allison, the Guerneville-based author of cult literary...
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