.Extended Play: Direct Energy

In this week’s news story, we reviewed the final four contenders for Sonoma Clean Power. Direct Energy, especially, might raise the green-leaning eyebrow.


As we wrote in the news story: Between 2001 and 2004, Direct Energy was found by several regulators to have signed up unwitting clients in four U.S. states and two Canadian provinces. According to a newspaper report, the company brought attention to itself by accidentally signing up an Atlanta man who had been dead for over 20 years. It was charged with unethical business practices and fined $500,000 stateside and $150,000 in Canada.

There’s a series on this fiasco in the Calgary Herald, which is this writer’s new Canadian regional newspaper crush.

The Direct Sell: An Investigative Report


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