Genetically Engineered Marketing: A New Reality

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Sonoma County’s Go Local campaign exists because a “more economic self-reliance a community achieves the greater the economic health for them,” according to its website.

Zack Darling, head honcho at Zack Darling Creative Associates and local legend of dance party fame, recently introduced Go Local to the Ladybug Demographic, something University of Kansas demographer Dr. Harold Swanson calls “mostly 18-24 year old women skulking the underground club scene in mid-western small towns.”

Thinking it was a joke, Go Local dismissed Darling’s claims until today, April 1, when they realized Darling’s cutting-edge conception is indeed a reality – and decided to tap into that demographic with a new branding concept.

It promises to be a brilliant breakthrough for Go Local, which until now was reaching somewhat older small business owners, local bankers and overly-hippied-out Sebastopudlian Earth mamas.

The catch? To reach the “Ladybugs,” as they like to be called, Go Local has teamed up with genetic engineers and is creating a ladybug that, instead of spots, has “Go Local” and “Local First” and “Grown Local” all over its back.

Sorry Mother Nature, Zack Darling is in the house, and it’s about to get crazy up in here.

The Weeknd Printed Fake Signatures On His $200 “Signed” Trilogy Vinyl Box Set

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Well, here’s a weird one: The Weeknd has faked his own signature on his $200, individually numbered-and-limited-to-500-copies, “signed” vinyl box set of Trilogy.
Chatter around the announcement of the ‘Trilogy’ vinyl box set was mostly about how expensive the damn thing was—$66 per double album—but in the ever-increasing trend of pricey deluxe vinyl editions that sell out quickly, lots of fans and drooling record-collector dorks decided it was worth the cost for something special. After all, there’s only 500 copies, and hey, the thing’s signed.

Except the Weeknd’s ‘Trilogy’ vinyl box set isn’t actually signed.

Is Darius Anderson Buying the Napa Valley Register?

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According to a post earlier today by the Sonoma Valley Sun, the “word on the street” is that Sonoma Media Investments will soon buy the Napa Valley Register.

The investment group—which already owns the Sonoma Index-Tribune, the Press Democrat, the North Bay Business Journal and the Petaluma Argus-Courier, along with the rest of the Press Democrat’s magazine and online properties—is headed up by lobbyist and developer Darius Anderson, a man of increasing infamy around these parts.

Anderson, speaking at a CNPA convention in Sacramento earlier this year, emphasized his desire to own more newspapers (to wit: he wants to “rape and pillage” other media properties). The Napa Valley Register, located just over the hill from Anderson’s home in Sonoma, makes for a convenient newspaper to rape.

It might also be an easy one: I called the Napa Valley Register repeatedly today for a confirmation or denial of the rumor, and for hours, there was no answer. How does a newsroom get tips without answering the phone? (Neither the Sonoma Valley Sun nor William Hooper, one of the main investors of Sonoma Media Investments, responded today to calls either.)

The Napa Valley Register predates the Civil War—it was founded in 1853. Now, 160 years later, the paper is published by Napa Valley Publishing, which also publishes a series of smaller newspapers throughout the Napa Valley: the St. Helena Star, the Weekly Calistogan, the American Canyon Eagle and Hispanos Unidos. (Presumably, those papers would be included in a sale of the Register.) Napa Valley Publishing is owned by Lee Enterprises, which is headquartered in Iowa.

Meanwhile, Darius Anderson has been in the pages of his own paper quite a bit this week.

Food Desert Ordinance Rescinded

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The special zoning amendments for small grocery stores in Santa Rosa’s federally-designated Food Desert were rescinded at a City Council meeting last week. We’ve reported previously on the lawsuit filed by the Living Wage Coalition, which contended that this ordinance violated the general plan.

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The Living Wage Coalition told us that they would drop the lawsuit if the ordinance was repealed.

The lawsuit was a response to Walmart’s national trend of opening “small marts” or smaller, neighborhood grocery stores, in areas that are underserved by vendors of fresh fruits and vegetables.

According to newspaper coverage, councilman Gary Wysocky, who did not vote for the zoning amendment, criticized it again when it was rescinded, pointing out that the data was old. He had previously brought up that other grocery stores have entered the supposed desert since the 2001 statistics that were used in determining its status.

Still, residents of the wide swath of Southeast Santa Rosa along Santa Rosa Avenue face difficulties in procuring food despite the grocery additions. Last summer, we went to the food desert and checked it out.

Buena Vista Winery

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It was the best of times, it was the rowdiest of times. One thing it wasn’t was a gentler, slower time.

Just eight years after the 1849 Gold Rush, only two years after Bordeaux was classified in 1855, a character by the name of Agoston “Count” Haraszthy caught grape fever here in Sonoma. Haraszthy had already built a whole town in Wisconsin, wagon-trained it to California, dabbled in law, politics and business, held all manner of respectable titles and was dogged by controversy before he founded Buena Vista Winery. In the end, after his own board ousted him, the irrepressible Hungarian launched headlong into the Nicaraguan rum business, and, it’s believed, accidentally into a river full of crocodiles, full stop.

Since then, Haraszthy as legend soldiered on, while ivy overtook the winery’s stone walls. From 1879 to 1949, the building went disused. Since the 1920s, its grounds were home to generations of feral Angora cats, the last of which, Fluffy, passed away only months ago.

In recent decades, a succession of corporate owners kept the lights on. But now, suddenly, the ivy is gone, and the Count is back—at least as channeled by local character actor George Webber, who happened to be strolling by the Sonoma Plaza in full historical regalia when new owner Jean-Charles Boisset was brainstorming with associates on just how they might find the ideal Haraszthy impersonator to represent the winery.

Webber, who shares “Count” duties with several colleagues, is a veteran historical actor with a voice that, if he hasn’t quite got the accent down—he’s the first to admit it—echoes with authority during weekend tours through the restored, Tokaij-style wine caves, and he’s quick with the anecdote or impromptu aside.

Inside the tasting room, a wood fire crackles before a cozy parlor area below a portrait of the Count. Hanging from the ceiling lurks a crocodile, leering with its jagged maw, safely taxidermied.

The resurrections continue on the wine list. The panoramic “Buena Vista Vinicultural Society” labels are etched with 19th-century optimism; the 2008 Karoly’s Selection Zinfandel ($N/A) a light and juicy claret style Zinfandel. The 2010 Sparkling Brut ($38), all strawberries and cream, celebrates the expensively restored champagne cellars, while the classic Cream Sherry ($50) is a nod to a once-popular wine country product.

So much for memory lane—what’s the future hold? This June, Buena Vista hosts a centennial reenactment of the 1863 double wedding of two Vallejo daughters with two Haraszthy sons. “Our future is our past” is this winery’s motto, brought to you by forward-thinking new management dedicated to taking a good look back.

Buena Vista Winery, 18000 Old Winery Road, Sonoma. Daily, 10am–5pm. Tasting fee $10, Saturday tour $20. 800.926.1266.

Letters to the Editor: March 27, 2013

A Letter From Guayakí

We want to first say thank you for the story, and for sharing the joys of your journey into Argentina (“Bottling the Tradition,” Feb. 13). We’ve had much to talk about at Guayakí since reading your article, and wanted the opportunity to express our thoughts and share with you our collective experience.

One line in particular is very interesting to us, towards the end: “Drinking maté isn’t anyone’s birthright; to drink maté is to share.”

We agree with this sentiment; it is this idea that has helped Guayakí evolve from its beginnings as a purely loose-leaf yerba maté distributor to a purveyor of the plant in many forms. This diversification has allowed us to introduce maté to people who may never have discovered it before, and has helped us grow in order to advance our mission of reforesting the Atlantic Rainforest and fostering hundreds of living wage jobs. 

Our work was not the focus and intention of your article, but we wish for you to know that we are not merely paying homage to yerba maté: we are using it as a force to bring people together, and awaken the country to a new business model which allows us to use our dollars to vote for the planet. They are not just efforts, but the foundation of our business, born into our company DNA.

Consider the U.S. energy drink and soda industry, and the chemicals that go into the countless 12-oz. cans lurking on the shelves in your local 7-11 cooler. Think about how many people put the contents of these cans into their bodies, without so much as a thought. Think about the companies involved in this enormous industry, how they produce their product, what their intention is, and the havoc they wreak on a population that can’t stop consuming them.

Now imagine that those consuming these products instead drank yerba maté, and beyond the far superior nutrition and energy they were putting into their bodies, every can and bottle they purchased saved a tree and helped remove carbon dioxide from the atmosphere.

Seem far-fetched? It’s already happening. Each day, we hear from customers all over the country—and more and more parts of the world—who share their stories about how they’ve started drinking yerba maté and have started feeling so much better, in body, mind, and spirit, and have sworn to never go back to drinking the harmful things they once did.

Making the maté available in multiple formats has allowed us to expand upon the loose leaf tradition and bring maté culture to new people in a nonexclusive way. Whether can, bottle, shot, maté bag or gourd, we remain inclusive, and the story is the same: the maté experience brings a feeling of something wonderful.

This, to us, is the heart of the yerba maté tradition. A powerful spirit bringing positive change to all who share it.

The residents of Argentina in your story had many thoughts on the message on our cans and bottles. These are intended for the U.S. audience—many of whom are learning of the plant for the first time. The labeling is not an accident or a marketing gimmick: in this country, we are used to taking our food, and where it comes from, for granted. We urge you to read up on the organic and non-GMO movements, and understand why labeling is an unfortunate necessity in our current food climate. It is when you begin to discover what is behind the food without a label that you will start asking for immediate transparency in your companies.

If you must read so deeply into what we put on our bottles and cans, consider that reading about yerba maté, its history and tradition, is meant to inspire, to get fans to ask questions and imagine the possibilities of the contents of their drink. We’re not going around to Argentinean gourd circles with yerba maté infusion shots and insisting they adopt it as a new world order; that would be like taking your opera-loving grandmother to a metal concert. She’d think it was the worst opera she’d ever heard, run home to crank Pavarotti, and probably cry, but that wouldn’t make metal any less powerful, challenging, or deeply moving to its fans. It’s still music. (Confusing Grams would make a funny article though.)

The vital components of yerba maté remain: we know the plant to be a blessing that transcends gourd and bombilla and connects humans to each other, and to nature, in a way that is unparalleled. It is our mission to bring this gift to everyone, and transforming the plant has allowed us to do this in more ways than there is room to write. 

Perhaps insisting that the gifts of the yerba maté plant should only be experienced as a uniform ritual is a more accurate description of “bottling the tradition.”

Let us know if you would like to come to Guayakí headquarters in Sebastopol to meet us, join our gourd circle, and exchange ideas. We have a warm thermos ready.

Sebastopol

Pledge of Dignity

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Last week, a Press Democrat editorial praised Rep. Jared Huffman for refusing to join colleagues who have promised to “vote against any and every cut to Medicare, Medicaid or Social Security benefits—including raising the retirement age or cutting the cost of living adjustments that our constituents earned and need.” 

What’s going on here?  On Feb. 28, I joined a group of a dozen constituents meeting with Huffman’s district director, urging the congressmember to sign a letter initiated by Representatives Alan Grayson and Mark Takano. That letter includes a promise to vote against any cuts to benefits in those three vital programs. 

Why did we request that our congressmember sign this letter? Republicans and some Democrats in Washington are pushing for cuts to Social Security benefits in cost of living adjustments, as well as raising the Medicare eligibility age. Those changes would directly affect the most vulnerable among us—the elderly and others with low and moderate income, who rely on these earned benefits to provide the basic necessities of life. 

What was Huffman’s response? On his Facebook page a few days later, he stated: “I won’t be bullied from the left or the right into signing Norquistian vote pledges to outside groups.”

I was surprised to see our request characterized as a “Norquistian pledge.” Promising to stand up for the more vulnerable among us is the very opposite of Grover Norquist’s extreme conservative anti-tax pledge. I was even more surprised to see myself portrayed as a bully. As a constituent, I and those with me were participating in the traditional democratic process. 

Why won’t Huffman make this particular promise to his constituents? He has certainly made other promises, such as committing to vote against any infringements on a woman’s right to choose.

Signing the letter would signal in a very strong way to his district that he is committed to fully defending Social Security and Medicare benefits. 

It’s disturbing that Huffman has refused to sign the Grayson-Takano letter. You can ask him to do so at www.pdsonoma.org.

Alice Chan is chair of Progressive Democrats Sonoma County.Open Mic is a weekly op/ed feature in the Bohemian. We welcome your contribution. To have your topical essay of 350 words considered for publication, write op*****@******an.com.

The Highwaymen

The one and only time I met Allen Ginsberg, I wasted the moment talking about the 1991 movie of William Burroughs’ Naked Lunch. Ginsberg started the conversation, though, by asking me what I thought of David Cronenberg’s work. I said I thought it was expurgated. Ginsberg responded in about these many words: “The movie didn’t ruin the book. The book’s still on the shelf. Next customer!”

So Walter Salles’ long-delayed film version of Jack Kerouac’s famed novel On the Road cannot ruin the book, at least by the standards of Ginsberg, who is portrayed in its pages as Carlo Marx (played by Tom Sturridge). Produced by Napa’s own Francis Ford Coppola, this film version has been 50 years in the making, not counting some re-editing and time on the shelf after its debut in May 2012 at the Cannes Film Festival.

It’s been a long road. Right after the novel’s 1957 publication, Kerouac claimed to friends that Marlon Brando was interested. Brando’s people passed, however. Years later, Gus Van Sant was interested—a seeming natural to direct the adaptation, particularly in light of My Own Private Idaho.

Rumors blue-skyed Johnny Depp as the Kerouac figure, Sal Paradise, with Brad Pitt as Kerouac’s solar deity/car thief Dean Moriarty, based on legendary local Monte Sereno character and live wire Neal Cassady. Billy Crudup and Colin Farrell were also proposed as Sal and Dean. Garrett Hedlund, who eventually got the role of Dean, told me that a version with Paul Newman—at about the time Newman starred in Hud—would have been the one he wanted to see.

Director Salles previously made the Great (South) American road movie, The Motorcycle Diaries, clearly influenced by the Kerouac frame of mind. Making On the Road, this seemingly unmakable movie, Salles spent many years and what he claims were 60,000 miles finding the kinds of locations Cassady and Kerouac would have seen from their car windows in the late 1940s.

The filmmakers borrowed and rented cars from collectors of the since-vanished Hudson. The California desert town of Twentynine Palms doubled for Silicon Valley’s Campbell, where Kerouac once did a stint of manual labor loading boxcars back when the region was devoted to orchards instead of chips.

At long last, On the Road—linked with Twain and Whitman as quintessential Yankee literature—has been achieved with an Argentine director, a Puerto Rican–born script writer named José Rivera and a British actor as Sal Paradise (Sam Riley, star of the Ian Curtis biopic Control).

As Moriarty, Minnesota’s Hedlund excels in depicting radiating sexuality and lightninglike motion; he’s introduced in a balletic slamming of cars into the tight spaces of a New York City valet parking lot.

Sometimes, the other characters carry baggage from previous acting work. Kirsten Dunst’s Camille is based on Carolyn Cassady, a former local who has been trying for decades to set the record straight about her years with Kerouac and Cassady. Camille is introduced by Carlo as “Helen of Troy with a fucking brain.” A description like that is hard to live up to, and Dunst must also compete with memories of Sissy Spacek in the 1980 film Heart Beat, with Nick Nolte as Neal and John Heard as Jack.

Kristen Stewart, who filmed this between her two last Twilight movies, is maybe not as naive and sad as the real life LuAnne Henderson, known to posterity as MaryLou, the barely legal Mrs. Moriarty. Decadence is a good look for Stewart—the darker the circles under her eyes, the better she delivers.

Viggo Mortensen plays the mad, bad and dangerous-to-know Burroughs character, tending his weird Louisiana citrus farm.

Sturridge successfully avoids Jiminy Cricketism as Carlo. He’s a mentor, not a sidekick—the symbol of not just the beatitudes but also the hard work Sal Paradise is going to need to do to become a writer.

The movie won’t please everyone, but it’s made with freshness and unpretentiousness by a director who blends in autobiographical material with the fiction.

Salles deals with perhaps the number one problem with making a movie of On the Road: that is, Sal Paradise’s tendency to adore Dean Moriarty, who, as his fictional name suggests, is both a teacher and a criminal.

The sheltered writer learns from proscribed people—from homosexuals, drug addicts, jazz musicians. Since the film is more intense about Moriarty’s own exploits (including a little hustling with a moist-eyed trick played by Steve Buscemi), the movie is ultimately more broadening and frank, believe it or not, than the book.

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The Man

No need to revise the standard view of Kerouac as a tragic figure, to ignore the surfeit of drink that diluted a writer’s talent. Whether he liked it or not, Kerouac was the front man for the “Beat Generation”—a marketer’s wet dream of pointy beards, berets and septic (and overpriced) coffeehouses.

Less well-known than the famous thirst is Kerouac’s achievement at being an ESL writer, as he was French-speaking until deep into his childhood Happily, the film emphasizes the serious prose apprenticeship, the love for Thomas Wolfe and Marcel Proust, which proceeded Kerouac’s scatting and bopping in print.

Kerouac’s grim side was worsened by the idea that “the wrong son died,” as the running joke in the movie Walk Hard had it. He was haunted by his brother’s death at an early age. He was a born-again Buddhist who never shook the old-school Catholic worship of (in his words) “little lamby Jesus.”

He dwelt in the shadow of his bigoted French-Canadian mother, a woman as tough as the army boots she used to make in the factory. Kerouac was a football player who dropped out, a macho with a taste for bisexual experimentation.

He was above all, a sufferer of the typical malaise of Depression-era kids who went into the arts: the inner terror that he was, despite all the admiration and all the love, at bottom, a bum. The movie mentions Paradise’s father scorning him on his deathbed for having uncalloused hands.

On The Road covers a small period in the late 1940s when Kerouac crisscrossed the United States by thumb, or more often by bus, or drive-away rental: New York/Bay Area/Mexico City via Denver and New Orleans. These were the freest years in Kerouac’s life, before mad fame, the final crash and the sodden last decade in Florida.

The Searchers

Via phone, Salles says, “You know, this was ultimately an eight-year search. We interviewed the persons who inspired the characters in the book in San Jose and Los Gatos, [including] several members of the Neal Cassady family. And we met with Al Hinkle, who is Ed Dunkel in the book.

“This in-depth research process allowed us to understand the complexity, the social and cultural background of the book. The late 1940s and early 1950s were very hard times to live. A generation was seeking to redefine their future. The book is at once an ode to freedom, an ode to youth, and an ode to literature.”

From the start, this version of On the Road added biographical behavior to Kerouac’s fictional surrogates, Salles says.

“Yes—we were so informed of the real stories that we were able to somehow improvise their logic. The book is so rich and polyphonic that you can actually select the leitmotifs.

“This is a narrative about the transitional years from youth to adulthood. You also have to face pain, and we wanted that to be part of the film.”

Before the filming, Hedlund came to the South Bay to talk to some of the survivors who remember the real men and women behind the fictional alter egos.

It was “a wonderful experience,” says the 28-year-old actor. First in Montreal, which doubled for post-war New York City, Hedlund went through what he described as “Beatnik Boot Camp,” reading and listening to tapes of LuAnne Henderson and Jack and Neal Cassady.

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“Then I flew to San Francisco,” he continues. “While I was here, I also got over to Berkeley to meet Michael McClure—that was incredible. I met with John Cassady [Neal’s son, who lives in the Santa Cruz Mountains] and heard a lot of anecdotes. I realized how the Cassady family wanted their father perceived, how great a father he was and how much his family loved him.”

When I interviewed John Cassady last year in connection with the documentary The Magic Bus, I was surprised at his enthusiasm. Commonly, the children of bohemian types grind an axe about how they suffered from the absenteeism and the bad behavior.

Cassady said, “Are you kidding? My upbringing was the complete opposite. I had an idyllic existence. I felt like a rock star—my father was not famous, he was infamous. I loved the attention. To this day, it’s like, don’t get me started.”

“That’s what he told me, too,” Hedlund said, “that he couldn’t wait for his father to get home from work, that all the kids would be hanging on Neal’s biceps.”

Hedlund had read On the Road in high school. “I started with Fitzgerald and Salinger—I moved on to Kerouac, Bukowski and those cats,” he told me. “I was fascinated by the spontaneous prose and the thought process—reading about getting out and living life. Of course, you’re reading it, and you’re still in high school and you have a curfew. You get jealous.”

A Kerouac Revival?

On the Road spearheads the beginning of a small wave of Kerouac adaptations: Michael Polish’s version of Big Sur—the story of an alcoholic breakdown previously described in Curt Worden’s 2008 documentary One Fast Move or I’m Gone. This new film of Big Sur uses the real names of the characters; Josh Lucas is billed as Neal Cassady.

Daniel “Harry Potter” Radcliffe plays Ginsberg in Kill Your Darlings, a film of a key event in Kerouac’s life: the time the author (played by Jack Huston) was nearly arrested as a accessory after the fact to a murder.

The other day, a fellow fan and I were wondering why The Dharma Bums, one of Kerouac’s best books, never made it to screen. It could be shot for cheap in the Sierra Nevada; moreover, of all Kerouac’s mentors, the poet Gary Snyder (called “Japhy Ryder” in the book) is perhaps the least ambiguously admirable.

Kerouac’s books are still carried by travelers, who can read the rapid prose and marvel at the eye and ear, the ebullience and the sorrows. We’re already nostalgic for the time and space of the pre–Interstate America. The Fort Sumter of the Culture War may have been the 1978 deregulation of airlines, making airfares cheap and making the restless want to go airborne, changing what once was the Heartland into what is now Flyover Country. The film of On the Road, done at last after so many false starts, recovers the beauty of speeding over land, heading no place in particular.

Get Sauced

“We always hear from people sad to see all this fruit falling on the ground and rotting,” says Jolie Devoto Wade, co-owner of Apple Sauced Cider in Sebastopol with her husband, Hunter. And with that, they decided to do something about it: make cider.

The company is inviting Sebastopudlians to harvest those apples before they go bad for a project called Backyard Cider. The idea, says Wade, is to put those apples to good use and donate profits of the resulting brew to Slow Food’s Apple Core Project, which seeks to raise awareness and preserve the heritage Gravenstein apple from extinction. “We kind of wanted to make a political statement and just use Gravensteins,” she says.

Well, there will be the occasional oddball thrown in, but “basically it’s going to be all Gravensteins this time of year.” The variety yields cider with a tart, sweet, tangy flavor and a nice spice. “We have no idea what people planted in their backyards 40 years ago,” says Wade. But the taste “really depends on how you make the cider.”

The company, which sold over 1,000 cases of cider in 2012 and plans to make 5,000 this year to meet demand, will hopefully produce about 200 cases of Backyard Cider, bringing in a few thousand dollars for the Apple Core Project. The company will announce a late August drop-off date soon.

Apple Sauced Cider, 655 Gold Ridge Road, Sebastopol. www.applesaucedcider.com.

Fresh Blood

When he was 11 years old, Angelo Chambrone started washing dishes and bussing tables in his parents’ restaurant, Sweet Lou’s, in Cotati. By the time he was 12, he’d been, as he puts it, “lured into the kitchen.” At 14, Chambrone was training new hires who had two decades on him.

Little wonder, then, that at an age when many people are still figuring out what they want to do when they grow up, Chambrone has already blazed his career path. The executive chef of Barolo in Calistoga is also, at 23, the youngest chef in all of the Napa Valley.

“I like to go to other restaurants,” Chambrone tells me on a recent afternoon, “prepared to get my ass kicked.” Though he’s seen an increase in Barolo’s business since taking over the burners and revamping the menu nearly a year ago, the self-described “old soul” still puts plenty of pressure on himself. His biggest critics are his three older brothers, who all sport the same tattoo of their family name. Their ancestors on both sides are from Calabria in southern Italy—”in the toe of the boot,” Chambrone says, pointing to the tattoo of his motherland on the flip side of his arm.

If all the ink isn’t proof enough, Chambrone’s fierce Italian pride is evident in his food. “My dad makes fun of me for being a purist,” he says, “but I just don’t want to cook or eat anything else.”

Potential diners, be grateful. Chambrone does as little as possible to his ingredients, allowing them—and not extra sauces or cream or butter, which he refuses to cook with—”to speak for themselves.” The olive oil aficionado makes his own ricotta salata, mozzarella, salami, gnocchi, and cavatelli—a drier fresh pasta that he describes as “toothsome”—in-house. “I cook seasonally and source locally,” he tells me, “not because it’s a fad, but because it’s the Italian way.”

Growing up, Chambrone, who was born and raised in Roseland in Santa Rosa, was the kind of picky kid “who always ordered the chicken.” He started working in seventh grade, and by high school was holding down a dizzying schedule of school, football and late nights at the restaurant. He graduated from Elsie Allen High School in June of 2007, the same month his parents closed Sweet Lou’s.

“The more I work, the more I stay sane,” testifies Chambrone, who’s shaken skillets at Healdsburg Bar & Grill, Rosso Pizzeria and Francis Ford Coppola Winery, where, together with his childhood friend and sous chef, Dominic Fabiani, he “helped build it into the empire it is today.”

These days, the chef duo (Chambrone and Fabiani have been working together since Sweet Lou’s) are happy to be cooking in Barolo’s small kitchen, just a fraction of the size of Coppola’s, where they served an average of 650 diners a day. “When you’re turning over that many people,” Chambrone says, “there’s not a whole lot of love or emotion being put into the food.”

When asked what else he enjoys doing, the still-picky Chambrone laughs and says, “Nothing. This is it.” He recently moved into a studio apartment just a 30-second walk from his restaurant, and in his spare time reads biographies of chefs.

Chambrone may be single-minded, but as I watch him turn asparagus, bread crumbs, lemon zest and Parmesan into a sumptuous plate-scraping dish, it’s clear that his most potent ingredient is, indeed, love.

Genetically Engineered Marketing: A New Reality

Genetic Branding, or a Blight to the Ladybug Population? You Decide...

The Weeknd Printed Fake Signatures On His $200 “Signed” Trilogy Vinyl Box Set

Well, here's a weird one: The Weeknd has faked his own signature on his $200, individually numbered-and-limited-to-500-copies, "signed" vinyl box set of Trilogy. Chatter around the announcement of the 'Trilogy' vinyl box set was mostly about how expensive the damn thing was—$66 per double album—but in the ever-increasing trend of pricey deluxe vinyl editions that sell out quickly, lots of...

Is Darius Anderson Buying the Napa Valley Register?

According to a post earlier today by the Sonoma Valley Sun, the "word on the street" is that Sonoma Media Investments will soon buy the Napa Valley Register. The investment group—which already owns the Sonoma Index-Tribune, the Press Democrat, the North Bay Business Journal and the Petaluma Argus-Courier, along with the rest of the Press Democrat's magazine and online properties—is...

Food Desert Ordinance Rescinded

The special zoning amendments for small grocery stores in Santa Rosa's federally-designated Food Desert were rescinded at a City Council meeting last week. We've reported previously on the lawsuit filed by the Living Wage Coalition, which contended that this ordinance violated the general plan. The Living Wage Coalition told us that they would drop the lawsuit if the ordinance...

Buena Vista Winery

From the mouths of crocodiles

Letters to the Editor: March 27, 2013

A Letter From Guayakí We want to first say thank you for the story, and for sharing the joys of your journey into Argentina ("Bottling the Tradition," Feb. 13). We've had much to talk about at Guayakí since reading your article, and wanted the opportunity to express our thoughts and share with you our collective experience. One line in particular is...

Pledge of Dignity

Why isn't Rep. Jared Huffman promising to defend Social Security and Medicare?

The Highwaymen

'On the Road' finally makes it to the big screen

Get Sauced

"We always hear from people sad to see all this fruit falling on the ground and rotting," says Jolie Devoto Wade, co-owner of Apple Sauced Cider in Sebastopol with her husband, Hunter. And with that, they decided to do something about it: make cider. The company is inviting Sebastopudlians to harvest those apples before they go bad for a project...

Fresh Blood

Barolo's Angelo Chambrone turning heads as youngest chef in Napa Valley
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