Moving Pictures

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Not a term used much in the United States, cinema is sometimes called the seventh art in Europe and Latin America.

Coined by Italian writer Ricciotto Canudo in 1919, the designation puts film alongside architecture, sculpture, painting, music, poetry and dance as a tool for expression and storytelling. Borrowing this nomenclature, a new nationwide film series, the Seventh Art Stand, is using film to stand against Islamophobia.

In cooperation with Rialto Cinemas, the Seventh Art Stand is hosting a screening of the 2016 documentary Tickling Giants, in Sebastopol on May 10, a documentary that offers a window into the Arab Spring democratic uprisings in 2011.

The Seventh Art Stand was conceived and organized by several filmmakers and distributors, and came together a bit randomly, in a good way, says Vivian Hua, a filmmaker, political activist and longtime editor-in-chief at Redefine magazine.

“I had started writing a short film about a Syrian refugee family that visits an American Christian family’s home for Christmas dinner,” Hua says. “I thought because of the current political climate, it would be good to have a discussion series around it.”

Hua’s initial plan to gather faith leaders in a community setting to talk about her film happened at the exact time Donald Trump placed a travel ban on seven Middle Eastern countries, which many opponents decried as an Islamophobic order.

Hua shared her idea with Courtney Sheehan, executive director at Northwest Film Forum, and Richard Abramowitz, from theatrical distributor Abramorama, who agreed to show films from those seven banned countries.

“Initially, it started as a travel-ban series,” Hua says. “But the way that the policies [of the White House] have continued, we decided that the issue was Islamophobia.”

From there, the project took off, and now the Seventh Art Stand boasts an entire month of screenings at more than 50 theaters, museums and community centers in 25 states throughout May.

The critically acclaimed Tickling Giants is certainly one of the Seventh Art Stand’s more light-hearted selections, though it is still a powerful look into a world many have never experienced.

The film follows Bassem Youssef’s transformation from heart surgeon to television star. After watching Jon Stewart on The Daily Show, Youssef created Al Bernameg, the first political satire show in Egypt. The show attracted 30 million viewers every week it aired.

“What’s become really heartening with this series,” Hua says, “is the ways the theaters are getting people together and talking. Which is the way to make real change.”

The Haymaker

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Not long ago, a Colorado-born farm boy named Verlyn Klinkenborg wrote a book titled Making Hay, which made him famous in certain literary circles. Klinkenborg went on to write and publish several other books that made him even more famous, including More Scenes from the Rural Life. He also became a columnist for the New York Times.

Not surprisingly, Making Hay didn’t make hay itself famous. (For those who don’t know, hay is a cured grass not a grain, and it’s not straw either; it’s a many splendored thing unto itself.) Thirty-one years after Klinkenborg’s first book was published, the complex art of making hay is still largely a secret known only to those who actually practice it.

Doug Mosel knows almost all of the secrets. Born in Nebraska in 1943, he came to the San Francisco Bay Area in 1994 and settled in Ukiah in 1999, where he founded the Mendocino Grain Project in 2009. More about Mosel at a later date. Here the focus is on his friend and partner Stuart Schroeder, who lives in Sonoma County, and who has never written a book about hay or about the rural life, though he could write volumes about both topics.

Schroeder grew up on a farm in the Midwest, where he was born in 1960 and where his family raised cattle, chickens and pigs. They also grew soybeans, corn, oats, sunflowers, alfalfa and tons of hay. All across Iowa and Nebraska, diversified farming of that sort is now mostly a thing of the past. These days, corn and soybeans are the big commercial crops.

Schroeder left home many years ago to seek his fortune and explore the world beyond the Midwest, taking a few farming skills with him. Now, with his wife, Denise Cadman, he grows all kinds of heirloom beans and grains, along with organic melons, potatoes, tomatoes and broccoli at Stone Horse, a beautiful farm on the outskirts of Sebastopol and on the edge of the Laguna de Santa Rosa.

Schroeder grows hay by the ton. Indeed, one might describe him as a hay maven and a kind of hay apostle. “Making hay was a giant step forward in human history,” he says on an overcast spring morning. “It made the domestication of animals possible and provided a way to feed cows, sheep and goats during winter months when plants are dormant and grazing in fields isn’t possible.”

Not surprisingly, Schroeder encourages young farmers to grow hay and learn to love it as he does. Perhaps more to the point, he feeds his hay to his three workhorses—Ben, Bonnie and Baron—that he uses to plow and cultivate his fields. The hay that he grows also helps with soil conservation, no small matter on a parcel of land that slopes and where erosion can be a problem when there’s heavy rain and run-off, as was the case this winter.

All across northern California hay crops tend to be grown in winter when they don’t need irrigation. If a farmer wants a second or, rarely, a third cutting, then irrigation is usually necessary.

Schroeder keeps a close eye on changing weather patterns and on the ever-shifting shape of the land. “If I see even a little soil moving, it freaks me out,” he says. “Not on my soil! That’s my goal.”

Schroeder sells his melons and his vegetables at the Sebastopol Farmers Market, and he shows up at social functions in the county and drinks wine, mixes with the crowds and makes polite conversation. But he’d rather be on the farm making hay or tinkering with his tedder, a kind of mechanized pitchfork that allows cut hay to cure effectively and to look and smell much better than hay that develops mold. His goal is to make a palatable and nutritious product and to enjoy the whole haymaking process.

“The fact is, I don’t like to leave the farm,” Schroeder says. “If I have my druthers, I’d rather not be out and about.”

One of the unsung heroes of Sonoma County agriculture, Schroeder doesn’t advertise his farm and doesn’t want it to be a destination for tourists from the city. He’s also a Jack of nearly all trades who has dozens of tools used to repair much of the farm machinery that he always keeps in good running condition. Schroeder buys old, discarded equipment, fixes it and puts it to work. Yes, he uses a tractor—an old International—as well as his three horses, whom he treats like members of the family. The tractor saves time, but it’s noisy. With the horses, he can hear the birds sing.

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“I’m the welfare agent for my horses,” Schroeder says. “They get dental and medical attention and pedicures, too.” He added, “Horses like to eat and go, and eat and go day and night. I supply that psychological need.”

Primitive agriculture of the sort that the pioneers practiced isn’t for Schroeder, though he likes to keep farming simple, to stay close to the earth and maintain what he calls a “quiet profile.” But every now and then he enjoys going public and talking about hay, which rarely if ever receives as much attention as those two high-profile crops, grapes and marijuana.

Hay plays a big part in Sonoma County agriculture. Indeed, it’s a major crop all the way from Sears Point to Petaluma and Healdsburg, and from Valley Ford to the outskirts of Santa Rosa. Haymakers like Schroeder labor long hours in the hot sun and on windy, chilly days, too, especially when the skies threaten rain. They’re a kind of tribe known mostly to one another.

At 57, Schroeder still works like a man of 27. He and his fellow haymakers plant, cultivate, harvest, bale and then stack 50-pound bales in barns that provide habitat for owls. On big farms, stacking machinery does the work quickly and efficiently. Schroeder, Doug Mosel and their friends don’t ask for applause, though the work they do ought to be applauded.

“Oh, goodness—any place you see livestock, you know that hay will be grown,” Mosel says. “It’s almost everywhere.”

Schroeder sells a good part of the hay he grows. It’s a good source of income. “People with horses always want good, clean, weed-free hay,” he says, adding, “I like to think I grow good hay.” Indeed, Mosel gives Schroeder’s hay the highest marks.

Standing in a field that he’s recently seeded, Schroeder gazes at the red-winged black birds that dart overhead. He wears a red cap, a red jacket, jeans and high boots, and he looks as though he could be cast as the iconic farmer in a Hollywood movie about a heroic haymaker who battles the elements, survives floods and droughts, and comes out ahead of the game.

“Not everyone makes good hay,” Schroeder says without sounding competitive or boastful. “You need to have the right balance of air and moisture. You need to know when to plant and when to harvest. You don’t want the hay to become brittle and dry out. When you open a bale, you want to see green inside.”

In Ukiah, 70 or so miles north of Schroeder’s Stone Horse Farm, Mosel adds his own observations. “To grow good hay, you have to be a keen observer and read the fields,” he says. “You have to know grasses and harvest them when they’re young and tender and not tall and stemmy.” Mosel harvests most of the hay in Anderson Valley. “I also put almost all of it up,” he says. “I cut it, rake it and bail it. Then the ranchers pick it up and store it.”

Not all of the hay that’s sold in Sonoma County is grown here, though it’s often advertised as Sonoma hay. There’s just not enough land here to grow the quantities of hay needed to support the livestock population, so much of the horse hay sold in Sonoma County comes from the Central Valley and Scott Valley in Siskiyou County.

In fall when he’s harvesting, and in spring when he’s planting, Schroeder’s life gets hectic and even a bit crazy both outdoors and indoors. He and his wife do a huge amount of canning, bottling, preserving and pickling.

“A farmer eats what he can’t sell and a gardener sells what he can’t eat,” Schroeder says. He and Denise do a bit of both.

There’s almost nothing that feels better to him than a barn full of hay.

“It’s my larder,” Schroeder says. ‘It gives me a tremendous sense of security to see all those bales under my roof.”

The bales might also make Schroeder’s workhorses feel secure knowing they won’t go hungry in winter.

Jonah Raskin is the author of ‘Field Days: A Year of Farming, Eating and Drinking Wine in California.’

Whiskey Business

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There’s a new smell in the air in Rohnert Park. It’s a good smell, but unfamiliar: a little industrial, a little sweet, it’s reminiscent of the malty, slightly soapy savor of a brewery at full steam. It smells like beer gone to heaven.

What it doesn’t smell like is straight-up grain alcohol, which is the principle product of Sonoma County Distilling Company. All but hidden in a workaday warehouse behind other businesses, this distillery specializes in the brown booze—whiskey, which starts life as clear and fresh-looking as the Cobb Mountain spring water it’s made with. Like a slow spring, the spirit dribbles out a copper spigot into a steel drum flanked by a battery of direct-fired pot stills that run six days a week, their flamboyantly looping copper pipes feeding the drum, drop by drop.

It’s no accident that the alembic-style stills are fashioned in a distinctly Moorish style, says owner and distiller Adam Spiegel. The design is straight out of the 11th century, but more often seen in cognac production today than American whiskey making.

Spiegel quietly amassed a cellar full of whiskey since the business was founded in 2010 as 1512 Spirits. By 2013, he had bought out his business partner and rebranded as Sonoma County Distilling Company with a madrone tree logo. For Spiegel, although he commutes from San Francisco, it’s more than a name: he’s aiming to produce a signature “grain to glass” style, even inviting local yeasts to contribute to the fermentation, that can’t be reproduced elsewhere.

The fruity esters of all this effort are available to taste, five days a week, in another surprise: a furnished tasting room that looks kitted out for a whiskey party, complete with an out-of-tune old player piano. But it’s no “bar” bar, since state law limits each visitor’s imbibing to six quarter-ounce samples. If you like it, you may take three bottles to go—and some whiskeys are available at the tasting-room only, like the spicy, cask-strength, single-barrel Sonoma Straight Rye Whiskey ($50, 375ml) that they’re awfully proud of for taking home Best of Whiskey at the 2017 American Craft Spirits Association awards. Tours are recommended, not only to glean a better understanding of why these craft whiskies cost more than some others, but for the souvenir Glencairn whiskey tasting glass you get to keep. It’s the proper way to appreciate the new smell of Sonoma whiskey.

Sonoma County Distilling Company, 5625 State Farm Drive, Unit 18, Rohnert Park. Wednesday–Sunday, 11am–5pm. Tasting, $10; tour and tasting by appointment, $20. 707.583.7753.

Raising the Bar

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At last year’s inaugural Next Level Music Conference, Sonoma County’s wealth of musical talent was treated to a full day of keynote talks, panel discussions from music-industry veterans and info on grants aimed to enrich and empower local bands to take their craft to the “next level.”

Hosted by the county’s artistically minded, economic development outreach agency Creative Sonoma, the conference returns May 7 with engaging speakers and another round of grant offerings for Sonoma County musicians.

The conference’s lineup includes local luminaries like Lagunitas Brewing Company founder Tony Magee and North Bay talent buyer and booker Sheila Groves-Tracey. In addition, Creative Sonoma is flying in professionals such as Glenn Lorbecki, a producer and engineer who has recorded everyone from White Stripes to Dave Matthews, and songwriter and producer Sam Hollander, whose résumé includes over 20 songs that hit the Top 40 pop charts.

“As a writer who’s dabbled in so many genres, there’s one unifying message that I want to get out there,” Hollander says, “and that is how important the shaping of a song is.”

Hollander grew up in an era of music that featured songwriting teams creating Motown and pop hits for other artists, and he says he always dreamed of pursuing that. However, he stepped into the music industry just as Nirvana changed the world, and suddenly no one was looking for songwriting teams.

Still, Hollander sweated away in the industry for a decade, and says things turned around when he worked with Carole King in 2001, co-writing the title track from her acclaimed album,

Love Makes the World. Since then he’s worked with Katy Perry, Weezer, Tom Jones and Michael Franti, to name a few.

“My job shifts daily based on who I’m working with,” he says. “The bulk of my time now is spent co-writing with artists, but that job is equal parts psychiatrist, editor or other heavy lifting.”

These days, Hollander excels at guiding the shapes of songs by knowing how to merge melody with lyrics, how to create sonic space and how to speak to diverse artists’ sensibilities.

He’ll share all of these tips and tricks with local musicians when he hosts a special pre-conference workshop on Saturday, May 6, and speaks at Next Level on Sunday.

“When I grew up, there was zero entryway into the music business,” Hollander says. “For me, any time I can go to a town where there’s all this undiscovered talent and inspire a dialogue is exciting.”

Watch the Music Video for The Down House’s “Parker Posey”

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[vimeo]https://vimeo.com/213106227[/vimeo]
Sonoma County post-rock outfit The Down House recently released one of the year’s best albums, “Our Mess,” available as a cassette on Broke Hatre Records. With a darkly laidback vibe and catchy guitars, the band’s first single off the record is the excellent drone-pop tune “Parker Posey,” and now the song gets a sweeping single-take music video directed, filmed and edited by Jim Agius and Timmy Lodhi.
Taking over the grocery aisles of Petaluma Market, the music video looks at what happens after hours, as a walkman-equipped employee dances throughout the store. Seemingly unseen, The Down House occupies the corners of the store and congregates in the produce section for the grand finale. Watch the music video now.

Sign Up for Next Level Pre-Conference Workshops ASAP!

next-level-header
After a successful 2016, the Next Level Music Conference is back in 2017, offering a day of keynote talks and perspectives from industry professionals on Sunday, May 7, at Luther Burbank Center for the Arts in Santa Rosa.
New this year is a full day of pre-conference workshops taking place on Saturday, May 6, at Prairie Sun Studios in Cotati. But, if you’re a musician and want in, you’ve got to sign-up right now!
Sonoma County bands and songwriters can submit a demo for a Creative Recording session with professional producer/engineer Glenn Lorbecki, who has worked with artists from the White Stripes to Dizzy Gillespie.
There is also a Songwriter’s Studio that offers up to 15 slots for locals to have their songs personally workshopped by longtime songwriter Sam Hollander, who has written Top 40 hits for everyone from Katy Perry to Carole King.
To get in on these exciting opportunities, musicians must submit their tracks by tomorrow, April 27 at noon. Do so here.

April 28: Wake Up in Petaluma

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The rise in public protests and marches highlights how powerful and effective the calls for social justice are when organized. This week, Santa Rosa Junior College’s Petaluma outpost and North Bay Organizing Project co-host We the Future, a daylong conference that coordinates efforts among activists of color, the LGBTQI community, immigrants, labor organizers and others. The conference’s theme of “Get Woke Stay Woke” is inspired by the phrase that refers to raising social justice consciousness and action, and guests include keynote speaker and political activist Alicia Sanchez. Join the people on Friday, April 28, at the SRJC Petaluma campus, 680 Sonoma Mountain Pkwy., Petaluma. 9am to 6:30pm. Free. Meals provided to those who register at wethefuture.santarosa.edu.

April 29: Look Up in Kenwood

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April 29 is National Astronomy Day, and Sugarloaf’s Robert Ferguson Observatory is celebrating the day with a full schedule of informative talks and a night of stargazing. The family-friendly event starts with fun stuff for the kids and solar viewing to let guests see and hear (with a radio antenna) our sun in action. There is also the optional 10am Planet Hike that features docents sharing their knowledge and passion for astronomical wonders. Once darkness falls, the array of telescopes will focus on various astronomical objects. Hope for clear skies on Saturday, April 29, at Sugarloaf Ridge State Park, 2605 Adobe Canyon Road, Kenwood. 11am. Free admission until 6pm. $3 for adults after 6pm. Planet Hike is $5–$10. rfo.org.

April 29: Sync Up in Santa Rosa

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Located in Railroad Square, Chops Teen Club has long been a place where kids in grades seven through twelve can come and enjoy a plethora of activities. There’s a rock-climbing wall, art studio, teaching kitchen and more, so kids can get involved in anything from cooking to computers, and feel empowered. This week, Chops is raising some needed funds and hosting a fun, freewheeling lip-sync battle. Who’s Got the Chops is open to the community, and participants can form teams to unleash their inner rock star. Cheer for your favorite teams on Saturday, April 29, at House of Rock, 3410 Industrial Drive, Santa Rosa. 6pm. $50 and up. chopsonline.com.

April 30: Flow Up in Napa

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Napa Valley’s Arts in April is wrapping up a month of collaborative community events, and this weekend’s highlight, FLOW: Arts at the River, is the program’s most diverse offering yet. Combining visual art with performance art and music, this event takes over the Oxbow Commons and incorporates Festival Napa Valley and the new Rail Arts District, a rich corridor of local art and culture along Napa’s cross-town commuter path. FLOW will find street artist Cinta Vidal working on a massive public art mural commemorating Napa’s 2014 earthquake, and a community sing-along with local choirs. Walk along the commons and enjoy a wide variety of creativity on Sunday, April 30, 1268 McKinstry St., Napa. Noon. Free. artscouncilnapavalley.org.

Moving Pictures

Not a term used much in the United States, cinema is sometimes called the seventh art in Europe and Latin America. Coined by Italian writer Ricciotto Canudo in 1919, the designation puts film alongside architecture, sculpture, painting, music, poetry and dance as a tool for expression and storytelling. Borrowing this nomenclature, a new nationwide film series, the Seventh Art Stand,...

The Haymaker

Not long ago, a Colorado-born farm boy named Verlyn Klinkenborg wrote a book titled Making Hay, which made him famous in certain literary circles. Klinkenborg went on to write and publish several other books that made him even more famous, including More Scenes from the Rural Life. He also became a columnist for the New York Times. Not surprisingly, Making...

Whiskey Business

There's a new smell in the air in Rohnert Park. It's a good smell, but unfamiliar: a little industrial, a little sweet, it's reminiscent of the malty, slightly soapy savor of a brewery at full steam. It smells like beer gone to heaven. What it doesn't smell like is straight-up grain alcohol, which is the principle product of Sonoma County...

Raising the Bar

At last year's inaugural Next Level Music Conference, Sonoma County's wealth of musical talent was treated to a full day of keynote talks, panel discussions from music-industry veterans and info on grants aimed to enrich and empower local bands to take their craft to the "next level." Hosted by the county's artistically minded, economic development outreach agency Creative Sonoma, the...

Watch the Music Video for The Down House’s “Parker Posey”

https://vimeo.com/213106227 Sonoma County post-rock outfit The Down House recently released one of the year's best albums, "Our Mess," available as a cassette on Broke Hatre Records. With a darkly laidback vibe and catchy guitars, the band's first single off the record is the excellent drone-pop tune "Parker Posey," and now the song gets a sweeping single-take music video directed, filmed and...

Sign Up for Next Level Pre-Conference Workshops ASAP!

After a successful 2016, the Next Level Music Conference is back in 2017, offering a day of keynote talks and perspectives from industry professionals on Sunday, May 7, at Luther Burbank Center for the Arts in Santa Rosa. New this year is a full day of pre-conference workshops taking place on Saturday, May 6, at Prairie Sun Studios in Cotati....

April 28: Wake Up in Petaluma

The rise in public protests and marches highlights how powerful and effective the calls for social justice are when organized. This week, Santa Rosa Junior College’s Petaluma outpost and North Bay Organizing Project co-host We the Future, a daylong conference that coordinates efforts among activists of color, the LGBTQI community, immigrants, labor organizers and others. The conference’s theme of...

April 29: Look Up in Kenwood

April 29 is National Astronomy Day, and Sugarloaf’s Robert Ferguson Observatory is celebrating the day with a full schedule of informative talks and a night of stargazing. The family-friendly event starts with fun stuff for the kids and solar viewing to let guests see and hear (with a radio antenna) our sun in action. There is also the optional...

April 29: Sync Up in Santa Rosa

Located in Railroad Square, Chops Teen Club has long been a place where kids in grades seven through twelve can come and enjoy a plethora of activities. There’s a rock-climbing wall, art studio, teaching kitchen and more, so kids can get involved in anything from cooking to computers, and feel empowered. This week, Chops is raising some needed funds...

April 30: Flow Up in Napa

Napa Valley’s Arts in April is wrapping up a month of collaborative community events, and this weekend’s highlight, FLOW: Arts at the River, is the program’s most diverse offering yet. Combining visual art with performance art and music, this event takes over the Oxbow Commons and incorporates Festival Napa Valley and the new Rail Arts District, a rich corridor...
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