Recently, my total idiot of an editor soaked his iPhone in the ocean. He did the whole shebang with the bag of rice, then rinsed it, dabbed it with alcohol, threw it in rice again—and it worked! This allowed him to be thankful for all the hard work that Apple puts into its—whoops! Scratch that. I meant to say the hard work that poor workers in China put into iPhones. Anyway, the company actually does important things, too, according to Adam Lashinsky, author of Inside Apple: How America’s Most Admired—and Secretive—Company Really Works. His book explains the systems and strategies used by Steve Jobs that allowed Apple to accumulate a cult following to their products. Lashinsky reads on Wednesday, June 12, at Book Passage. 51 Tamal Vista Blvd., Corte Madera. Free. 6pm. 415.927.0960.
