How the music scene saved Las Vegas casinos from certain doom
Vegas casinos may remain to be the epitome of grandeur and lavish lifestyles, but many people are unaware of the fact that most of the city’s gaming establishments had already closed down several years ago.
An article posted on The Kong List revealed that many casinos in Vegas have already experienced a slump, with annual revenue losses climbing from 5% in 2007 to 20% by the end of 2010. These figures had also been set to increase, if casino operators hadn’t decided to bring something new to the table. Thankfully, two casinos – the Encore and the Wynn – have taken the risk of reinventing their facilities, and serving as examples to other casinos in Sin City who were struggling to get back on their feet.
A report by The Press of Atlantic City revealed that a growing crowd of younger guests had been seen coming to the casinos not to play per se, but instead, to party. Gone are the days when senior citizens dominated casinos, as hordes of young and energetic guests have begun flocking to the gaming establishments’ nightclubs. With EDM being one of the most popular genres for younger people, Encore and Wynn have decided to play the music in their nightclubs, and lure even more young guests through their doors.
Bringing in the younger demographic is a tactic that many gaming operators are currently adhering to. Recognizing the sudden appeal that zombies have had on young adults, even InterCasino, the longest running online casino website, has released a zombie-themed slot game called Zombie Rush. Online casinos, having the option to alter their games as they see fit, have built a presented a noticeable challenge to land-based casinos, with the industry becoming worth more than $21 billion in 2008. This has prompted casinos to begin looking at other avenues to lure in more patrons, and music seems to be doing a great job of keeping them entertained.
Both the Encore and Wynn casinos seem to have become quite successful from their venture, with their inclusion of EDM allowing the two casinos to garner around $200 million in revenue from their nightclubs. With the success of EDM nightclubs, operators seem optimistic about the future of their casinos. And with the rising popularity of many international EDM DJs, casinos will be able to capitalize more on this venture in the coming years.
