Zweibel’s Bakers Karl Gergel and Ursele Amiot 

On a hot Sunday mid-morning in Sebastopol, I joined the receiving line at Zweibel’s. Ursule Amiot and Karl Gergel have sold their artful treats under the Zweibel’s banner for three seasons of farmers’ markets. 

That banner, by the way, is tasseled, striped purple and yellow, with a lazy-eyed, snaggle-toothed onion stitched below that beguiling name. One might expect as much from members of the cartwheeling Amiot art clan. 

To the slow rhythms of the farmers’ market, this couple was soft-selling cookies in banana breakfast, chocolate rye and peanut butter miso varieties, za’atar-sprinkled bagels, shishito bialys, spelt puff pastries, scones, focaccias, tea cakes, croissants and sticky date cakes with coconut and pecan caramel. The rest of their 20 options had already sold out.

The words “organic,” “local,” “artisanal” and “hand-made” could be applied to their baked goods, but they were nowhere on their signage—to Gergel, they had become flat and suspicious buzzwords that hang around local products like flies.

For the purposes of this interview, “ZS” signifies both Gergel and Amiot, whose answers were shared in tandem.

CS: Tell us about Zweibel’s.

ZS: We are a super small bakery, and we use very little machines to make what we make. Our goods are very little standardized and we think, more special.

CS: They are beautifully artful and cute. Peeps should peep your Instagram food gallery @zweibels_. Now, tell us about your ethos as bakers.

ZS: We really try to make an effort at using super quality real food and not making up for its absence with additives that are popularly used to make up for flavor—you know, just adding sugar or lemon juice or salt.

CS: Tell us about your flour.

ZS: We like to use different kinds of whole grains in everything that we bake. We honestly use it primarily for the depth and complexity of flavor that it brings. It’s also more nutritionally beneficial. And it helps in the big scheme of things not to throw away this beautiful, nutritious bran. It’s better for the local food system, too.

CS: Handmade, real food and …

ZS: Fun! (laughs). Still, the focus is on a delicious thing that makes you feel good and happy—and satisfies if you have a craving for something buttery or sweet.

CS: As you spoke, my gaze drifted past you to your aqua-toned art car. Zany fun is the word!

Visit Zweibel’s. Each Saturday, they are at the Healdsburg Farmers’ Market from 8:30am to 12pm, and every Sunday at the Sebastopol Farmers’ Market from 9am to 1:30pm. If someone’s not hungry, they love to shoot the breeze.

Free Will Astrology: Week of Oct. 23

0

ARIES (March 21-April 19): Secrets and hidden agendas have been preventing you from getting an accurate picture of what’s actually happening. But you now have the power to uncover them. I hope you will also consider the following bold moves: 1. Seek insights that could be the key to your future sexiness. 2. Change an aspect of your life you’ve always wanted to change but have never been able to. 3. Find out how far you can safely go in exploring the undersides of things. 4. Help your allies in ways that will ultimately inspire them to help you.

TAURUS (April 20-May 20): From the early 1910s to the late 1920s, silent films were the only kind of films that were made. The proper technology wasn’t available to pair sounds with images. “Talking pictures,” or “talkies,” finally came into prominence in the 1930s. Sadly, the majority of silent films, some of which were fine works of art, were poorly preserved or only exist now in second- or third-generation copies. I’m meditating on this situation as a metaphor for your life, Taurus. Are there parts of your history that seem lost, erased or unavailable? The coming weeks will be an excellent time to try to recover them. Remembering and reviving your past can be a potent healing agent.

GEMINI (May 21-June 20): An old proverb tells us, “You must run toward the future and catch it. It is not coming to meet you, but is fleeing from you, escaping into the unknown.” This adage isn’t true for you at all right now, Gemini. In fact, the future is dashing toward you from all directions. It is not shy or evasive, but is eager to embrace you and is full of welcoming energy. How should you respond? I recommend you make yourself very grounded. Root yourself firmly in an understanding of who you are and what you want. Show the future clearly which parts of it you really want and which parts are uninteresting to you.

CANCER (June 21-July 22): Early in his musical career, Cancerian innovator Harry Partch played traditional instruments and composed a regular string quartet. But by age 29, he was inventing and building novel instruments that had never before been used. Among the materials he used in constructing his Zymo-Xyl, Eucal Blossom and Chromelodeon were tree branches, light bulbs and wine bottles. I’m inviting you to enter into a Harry Partch phase of your cycle, Cancerian. The coming weeks will be an excellent time to express your unique genius—whether that’s in your art, your business, your personal life or any other sphere where you love to express your authentic self.

LEO (July 23-Aug. 22): Life’s unpredictable flow will bring you interesting new blessings if you revamp your fundamentals. Listen closely, Leo, because this is a subtle turn of events: A whole slew of good fortune will arrive if you joyfully initiate creative shifts in your approaches to talking, walking, exercising, eating, sleeping, meditating and having fun. These aren’t necessarily earth-shaking transformations. They may be as delicate and nuanced as the following: 1. adding amusing words to your vocabulary; 2. playfully hopping and skipping as you stroll along; 3. sampling new cuisines; 4. keeping a notebook or recorder by your bed to capture your dreams; 5. trying novel ways to open your mind and heart; 6. seeking fresh pleasures that surprise you.

VIRGO (Aug. 23-Sept. 22): In an old Irish folk tale, the fairies give a queen a crystal cauldron with special properties. If anyone speaks three falsehoods in its presence, it cracks into three fragments. If someone utters three hearty truths while standing near it, the three pieces unite again. According to my metaphorical reading of your current destiny, Virgo, you are now in the vicinity of the broken cauldron. You have expressed one restorative truth, and need to proclaim two more. Be gently brave and bold as you provide the healing words.

LIBRA (Sept. 23-Oct. 22): Let’s review the highlights of the recent months. First, you expanded your perspective, blew your mind and raised your consciousness. That was fabulous! Next, you wandered around half-dazed and thoroughly enchanted, pleased with your new freedom and spaciousness. That, too, was fantastic! Then, you luxuriously indulged in the sheer enjoyment of your whimsical explorations and experimentations. Again, that was marvelous! Now you’re ready to spend time integrating all the teachings and epiphanies that have surged into your life in recent months. This might be less exciting, but it’s equally important.

SCORPIO (Oct. 23-Nov. 21): As a teenager, I loved the music of Jefferson Airplane. I recall sitting on the couch in my New Jersey home and listening to their albums over and over again. Years later, I was performing on stage at a San Francisco nightclub with my band, World Entertainment War. In the audience was Paul Kantner, a founding member of Jefferson Airplane. After the show, he came backstage and introduced himself. He said he wanted his current band, Jefferson Starship, to cover two of my band’s songs on his future album. Which he did. I suspect you will soon experience a comparable version of my story, Scorpio. Your past will show up bearing a gift for your future. A seed planted long ago will finally blossom.

SAGITTARIUS (Nov. 22-Dec. 21): My horoscopes are directed toward individuals, not groups. Yet it’s impossible to provide oracles about your personal destiny without considering the collective influences that affect you. Every day, you are impacted by the culture you live in. For instance, you encounter news media that present propaganda as information and regard cynicism as a sign of intellectual vigor. You live on a planet where the climate is rapidly changing, endangering your stability and security. You are not a narrow-minded bigot who doles out hatred toward those who are unlike you, but you may have to deal with such people. I bring this to your attention, Sagittarius, because now is an excellent time to take an inventory of the world’s negative influences—and initiate aggressive measures to protect yourself from them. Even further, I hope you will cultivate and embody positive alternatives.

CAPRICORN (Dec. 22-Jan. 19): I suspect you will be extra attractive, appealing and engaging in the coming weeks. You may also be especially convincing, influential and inspirational. What do you plan to do with all this potency? How will you wield your flair? Here’s what I hope: You will dispense blessings everywhere you go. You will nurture the collective health and highest good of groups and communities you are part of. PS: In unexpected ways, being unselfish will generate wonderful selfish benefits.

AQUARIUS (Jan. 20-Feb. 18): Do you fantasize about being a masterful manager of your world? Have you imagined the joy of being the supreme sovereign of your holy destiny? Do you love the idea of rebelling against anyone who imagines they have the right to tell you what you should do and who you are? If you answered yes to those questions, I have excellent news, Aquarius: You are now primed to take exciting steps to further the goals I described. Here’s a helpful tip: Re-dedicate yourself to the fulfillment of your two deepest desires. Swear an oath to that intention.

PISCES (Feb. 19-March 20): The Liberation Season is here. How can you take maximum advantage of the emancipatory energies? Here are suggestions: 1. Plan adventures to frontier zones. 2. Sing and dance in the wilderness. 3. Experiment with fun and pleasure that are outside your usual repertoire. 4. Investigate what it would mean for you to be on the vanguard of your field. 5. Expand your understanding of sexuality. 6. Venture out on a pilgrimage. 7. Give yourself permission to fantasize extravagantly. 8. Consider engaging in a smart gamble. 8. Ramble, wander and explore.

Homework: Is there any joy or pleasure you deny yourself for no good reason? Newsletter.FreeWillAstrology.com

Petaluma’s Controversial Bathtub Art Under 24-Hour Police Watch

2

Followup for you, on the storied bathtub-art controversy of Petaluma! It all began around eight years ago, with a proposal from the city’s seven-member Public Art Committee — aka, “the least understood, and most harshly criticized, public service committee in town,” in the words of Petaluma’s local paper — to install a riverfront sculpture of five clawfoot bathtubs towering 20 to 25 feet above ground. Some locals were pissed. Like, really pissed. (More on that later.)

And yet, here we are: Many years, a slight location change and a substantial downsizing later, the sculpture is now a reality. It was unveiled last month at a “crowded sunset ceremony” along the Petaluma riverfront. A reporter from the Petaluma Argus-Courier surveyed the scene:

As the Sunday evening sun slowly set over Petaluma’s crowded little H Street pocket park, the mood was as playful and light as the drifting soap bubbles floating through the air.

After years of delays, challenges and changes of location, artist Brian Goggin was clearly feeling good — and perhaps a bit relieved to be finished — as he mingled his way through the crowd of about 325 art-loving and tub-curious Petalumans, who’d gathered to witness and cheer the official dedication of his art piece “Fine Balance.”

“Isn’t this fun?” asked Goggin, looking over the high-spirited throng of artists, city dignitaries and exuberant supporters. “After everything that’s happened, we just wanted this to be a big celebration.”

Glancing up affectionately at the structures commonly known to locals as “The Bathtubs” — a pair of magically animated twin Victorian tubs, romping along on faux-wooden stilts — Goggin added, “I think they’ve earned a party.”

Petaluma Mayor Kevin McDonnell came best-dressed to the party, wearing a “red sash emblazoned with the words, ‘What is art?’ and a ceremonious top hat,” the Argus-Courier reports. The mayor called the new public-art piece “delightful and whimsical,” and asked: “Who doesn’t need a bit of delight and whimsy now and then?”

The city has reportedly dropped at least a quarter million on the art piece so far. And that number is bound to keep going up, because it’s now under 24-hour surveillance from the Petaluma Police Department “to deter vandals,” according to CBS News. From the CBS report:

“Fine Balance” certainly has people talking. Some people love it, some don’t. But some people have turned their negative opinions about it into threats of vandalism — even posting some of those threats online.

That prompted the Petaluma Police Department to bring out their mobile surveillance trailer, which now sits at the site of the project at 1st St. and H St. It monitors activity there, and is in place to deter anyone from acting upon those threats of vandalism, per Petaluma PD.

At its fever pitch, pushback on the bathtub art included a GoFundMe campaign called “Citizens Against Tubs on Stilts” that raised nearly $10,000 on a rally cry that the art was locally irrelevant, potentially unsafe, “inappropriate for the location” and just plain ugly.

Here’s some more fun history for you: Back in 2019, five years into the saga, the project landed in the Bohemian’s “Best of the North Bay” issue, taking the gold for “Best Public Art Dustup.” In the writeup, we called this “starkly steam-punkish” art piece “one of the most divisive happenings Petaluma has witnessed since Highway 101 split the town into west side and east side.”

At the time, we asked: “Will Petaluma once again cave to art critics and pull the plug on the tubs? It’s a real soap opera. We’ll just have to wait and see.” (Now, I have the distinct honor of answering a fellow Bohemian writer from my perch in The Future: Bro. It’s really happening.)

The bathtub art has even secured itself a spot in the digital record of humanity, as the star of a new video game called “Trippin’ on Tubs” — created by software engineer and fifth-generation Petaluman Elliot Barlas, according to the Press Democrat. Kid you not. You can play the game here.

And finally, I bring you a premonition from the SF Chronicle: Bathtub artist Brian Goggin may live to see his original five-tub vision (downsized to two tubs during the citizen uprising) come to fruition, after all. The Chron says:

He’s not giving up on his original plan to build three more bathtubs and install them in a sculpture park to be built on the other side of Petaluma Slough.

“That would create a gateway,” said Goggin, who now likes the pocket park better than he did the original [Water Street promenade] site he fought so hard for.

“I think this location is way better,” he said, noting a defunct cement plant directly across the slough. “We really needed for this to happen without noticing that we needed it to happen.”

Goggin hopes to finance the next phase by constructing 2-foot scale models of the bathtubs, to be sold for $1,500 each.

Party footage from the unveiling ceremony. (Video: Petaluma Argus-Courier via YouTube)

Meanwhile, in the parallel universe that is Sebastopol, another controversial sculpture eight years in the making was just installed last month in a meadow behind the “Welcome to Sebastopol” sign at the town’s eastern entrance. This one, too — a shimmering, 28-foot tower made from nearly 12,000 tiny pieces of “bio-plastic” — was reportedly forced to relocate and downsize due to outside criticism.

The artist, renowned environmental sculptor Ned Kahn, tells the Sebastopol Times: “We presented it to Caltrans, and they said, well, one of our rules is it can’t have any moving parts. So we fought with them for a year and a half, giving them data to show that the thing is totally safe, but they wouldn’t budge from their rules. It took eight years to navigate the minefield of Caltrans, Open Space and the City of Sebastopol hoops, but we got to the finish line. We had to get the sculpture in before October because of rules about bird migration.”

And yet the Spire has risen, against all odds. See it in action here.

Napa County DA: Cop Who Shot Teen in Back Did Nothing Wrong

0

You might recall that just 10 miles south in suburban North Vallejo, around nine months ago, a police officer shot a local 18-year-old named Rogers Vaughn in the back as he tried to run away.

(The young man survived the shooting. Still, Vaughn’s attorney tells the Press Democrat that it’s been a “long road to recovery” for the now-19-year-old, including “walking for a while with a cane” and “a lot of mental and emotional injuries he’s also had to overcome.”)

By springtime, disturbing video footage released by the Napa County District Attorney’s Office — thanks to a record request filed by the Vallejo Sun — appeared to confirm that Rogers Vaughn had been armed with two guns as he tried to escape the cop who pulled him over. He could be seen dropping both as he fled, per the officer’s requests to “Drop the gun!” The officer shot him anyway.

Now, in a strongly worded announcement in support of the shooter, D.A. Allison Haley says she won’t be filing any charges. The officer’s “use of deadly force was reasonable and lawful,” she says. “Because of this, his actions were justified, and criminal charges against him are neither warranted nor supported by evidence. The District Attorney’s Office has reviewed the case and summarized the findings in a detailed report, which is being released today and can be found on our website.”

The officer in question is named Josh Coleman. He’s a member of the American Canyon Police Department, which is staffed and overseen by the Napa County Sheriff’s Department. And before that, he was a member of the Vallejo Police Department, where he had a history of pulling the trigger. From the PD:

Coleman’s hiring in Napa drew attention because of his history in Vallejo. He was in four officer-involved shootings in a period of about 3½ years there, from March 2013 through October 2016, according to a database built by the independent journalism site OpenVallejo.

The first of those shootings was a fatality; Coleman was one of three Vallejo cops who opened fire on William Heinze, 42, during an armed standoff on Sutter Street in Vallejo.

He also had links to the infamous “badge-bending” scandal, which involved allegations that some members of the city’s police force had a ritual of bending the tips of their badges after on-duty fatal shootings.

On that note: The NorCal chapter of the ACLU won a small victory earlier this month in the org’s ongoing battle against bad policing in Vallejo, when a Solano County judge ordered local police officials to release at least part of their investigative report into the “badge-bending” scandal. 

And just last week, ACLU lawyers took another dramatic step: They sent a complaint to the state’s Commission on Peace Officer Training and Standards, asking commissioners to full-on “decertify” nine current and former Vallejo police officers. On Thursday, the state agreed to investigate.

Officer Coleman isn’t named in the complaint, but some of his former colleagues are. The Vallejo Sun reports:

Those officers include current Vallejo police officers Colin Eaton, Jordon Patzer, Bryan Glick, Mark Thompson, and Jarrett Tonn as well as former Vallejo officers Anthony Romero-Cano, Ryan McMahon, Sean Kenney and Dustin Joseph, who later was hired by Fairfield police. All were involved in at least one fatal on-duty shooting. Kenney had three, all which occurred within three months in 2012. 

In a 49-page complaint, the ACLU said those nine officers “all have been alleged to commit serious misconduct in the use of deadly force that resulted in death or serious bodily injury” resulting in settlements of more than $13 million.

A local independent newsroom called OpenVallejo is tracking both of these ACLU campaigns closely; I recommend following their X feed for updates.

The shooting footage. Only watch if you feel ready. (Video via Press Democrat)

Napa Gets Costco After Years of Waiting, With Epic Wine Section

0

The industrial area of Napa that used to house the Kaiser Steel pipe-manufacturing plant was packed with crazed shoppers yesterday for the ceremonious sunrise opening of a brand-new local outpost of everyone’s favorite discount superstore: a 157,000-square-foot Costco warehouse at 280 Riversound Way. It will be Napa County’s first.

If we are to trust the giddy journalists and witnesses at the scene, this was the most exciting thing to happen to Napa since the Judgment of Paris. “Years of anticipation turned to reality on Friday morning as Costco opened the doors to its Napa store,” the Napa Valley Register reports. A photojournalist for the paper captured some pretty amazing shots of the morning rush.

Here’s another account from a Press Democrat reporter who had allegedly never stepped foot inside a Costco before yesterday:

A long line of shoppers, both local and from neighboring counties, had lined up for the opening. Famed UFC announcer Bruce Buffer, special guest for the occasion, cut the ribbon at 7:30 a.m. and people rolled in, led by whiskey enthusiasts who had been camping outside for three days to get their hands on low-priced special-edition bottles.

Located just off Highway 221 at the southwest corner of Kaiser Road and Riversound Way, the 157,417-square-foot warehouse boasts all the traditional Costco favorites — $1.50 hot dogs and Kirkland toilet paper — as well as an extensive wine and liquor selection.

It has a bakery, food court, pharmacy, optical department, hearing aid center, tire center and gas station, and is part of a 154-acre redevelopment of the former Napa Pipe plant along the Napa River.

“I’ve been waiting for years,” Napa resident Scott Simpson said as he stood in line with his cart.

Napa’s mayor, Scott Sedgley, tells the PD: “It’s exciting. The most asked question over the last year has not been when homes are going to be built or a highway project completed. It’s been — when will Costco open?”

And of course, this new Costco being situated in the capital of wine country, its wine section is unmatched, according to the San Francisco Chronicle. The paper reports that Selman Medina, a “Bay Area Costco legend” who for more than a decade has been “commuting from Napa to work the floor of the wine section at the Novato Costco, widely believed to have the best wine section of any Costco in California,” is now bringing all this A game back home.

“Napa’s new Costco may have the nation’s best wine section, thanks to this employee,” the Chronicle reports. More from the story:

When Medina heard a Costco was opening in his hometown of over 35 years, he put in for a transfer. The wine selection at the new Napa store rivals Novato’s, said [Bay Area Costco wine buyer Mark Kalkbrenner].

“He built [the Novato] program up and really put wine stewards on the map,” said Kalkbrenner. “People love him and they come to see him. He’s extremely knowledgeable, charismatic and friendly. He’ll probably pull a lot of his members from Novato to Napa.”

In many ways, Medina’s job is that of a sommelier. He speaks with customers and recommends wines that he thinks they’ll enjoy. But he’s a welcome antidote to the flashy and pretentious sommelier stereotype. Dressed in khakis and an off-yellow, buttoned-down shirt with his “Selman” name tag pinned at the middle, he radiates approachability and appears the perfect mentor for the everyday Costco customer, largely because he is one. (It’s where he buys all of his wine, he said.) Madina is more than happy to talk to customers about spirits, too — rare bourbons were the big draw at the Napa opening, for which dozens of people camped out for days — but it’s clear his passion lies with wine. “What I like about wine is connection,” he said. “Wine is a perk. A reward.”

Oh and BTW, while we’re Napa wine-snobbing, here’s some more big industry news: The federal government just approved a new subregion for Napa wines for the first time in 13 years, the Chronicle reports.

These subregions are called “American Viticultural Areas,” or AVAs — and for connoisseurs, they can signal a lot about where a wine comes from and what went into it. This new one, a 230-acre zone in the foothills of Howell Mountain between St. Helena and Calistoga, is named “Crystal Springs.” Here’s some more insider baseball from the Chronicle:

It took the Alcohol and Tobacco Tax and Trade Bureau (TTB) over four years to approve the petition for the new AVA, which Steven Burgess, the proposal’s author, said he’s been working on since 2005. The last AVA approved within Napa Valley was Coombsville in 2011.

Until now, wineries in this area have had to label their wines with the Napa Valley AVA, which encompasses over 120,000 acres. “If a wine bottled just says ‘Napa Valley’ on it, you have no idea what it’s going to taste and feel like,” said Burgess, the former owner of Burgess Cellars. “It could be red fruit, black fruit, soft tannins, brutal tannins — you have no idea.”

Costco’s new Napa location “houses their largest wine selection in the US,” ABC7 reports. (Video: ABC7 via YouTube)

And CBS’ local TV news station interviewed some of the rare-liquor hunters who camped out for days. Some all the way from Hawaii! (Video: KPIX via YouTube)

Sonoma County ‘Factory Farm’ Debate Reaching Fever Pitch

0

As ballots start landing in Sonoma County mailboxes for the 2024 General Election, politics are raging out in ag country. If you’ve driven around the county’s farmlands lately, you’ve likely noticed there are more “No on Measure J” signs dotting yards and fields these days than there are anti-Newsom signs on The 5.

So what are they all about? Measure J, reportedly authored by Bay Area-based animal and environmental activists, would ban large animal farms from operating in unincorporated parts of Sonoma County — specifically, farms that pack a certain number of animals into a certain amount of space, and ones that don’t follow rigorous disposal standards for getting rid of animal poop. There’s no official analysis of how many farms Measure J would affect, but FWIW, the folks who authored it have counted more than 20 local cow, chicken and duck farms they think meet the definition.

Along with all the yard signs, in-person Measure J rallies have been ramping up — on both the “Yes” and “No” sides. The two camps even held dueling protests in downtown Santa Rosa two weekends ago, according to the Press Democrat

On Saturday, opponents of the ballot measure said the proposal would hurt family farms, threaten jobs and the local agricultural economy. Supporters of the ballot measure, on the other hand, argued that the measure supports small farms, animals and the environment.

The day’s events kicked off with a No on J tractor parade followed by a pancake breakfast provided by the Professional Fire Fighters of Sonoma County Local 1401 union and a rally in Courthouse Square. About 200 people attended the rally. … The No on J event wrapped up at 12:30 p.m. Yes on J activists kicked off their activities shortly after at 1:15 p.m, also at Courthouse Square. From there, the crowd of about 100 people marched through downtown Santa Rosa and dropped a banner over a pedestrian bridge on Highway 101 near A Street.

The measure’s supporters argue that the way we’ve been farming at scale is cruel to animals and ruining our environment, to boot. Its opponents, for their part, argue that the particular definition of a “factory farm” laid out in the Measure J literature is murky and potentially quite impossible to abide by — fanning fear across the farming industry, and dependent industries like restaurants and tourism, that this initiative could cause the whole system to crumble.

At city halls across Sonoma County, elected officials have been coming out against Measure J, too. “The City of Petaluma published an online statement saying that the measure’s 45 days per year limit on confinement would make dairy and poultry farming at any scale impossible because ranchers must house their animals against the elements in the winter months,” the Bohemian reports.

Even far-left Cotati just joined the “No” camp, after holding out for a while.

There’s some big money behind both camps, according to another analysis by the Press Democrat: “The total of about $2 million pouring in — about 60% of it coming from outside Sonoma County — makes it clear that many see Measure J as potentially precedent-setting, whether their interest lies in animal welfare or the survival of the North Bay’s multigenerational family farms,” the paper reports. And KRCB news radio adds that these precedents could extend to the national level.

No pressure, y’all! Good luck parsing through the back-and-forth…

Some “No on Measure J” signs are speaking for the cows. (Video: CBS News Bay Area via YouTube)

Wine-Country Weed Smokers Set Crazy Record

0

The North Bay cannabis industry has reportedly been struggling this year, too — but there are signs the local stoner scene is going strong. Not least of which was the annual “Hall of Flowers” cannabis market and festival at the Santa Rosa fairgrounds last month, open to the public for the first time this year (it used to be an industry insider event). By the looks of attendee reports and pics, the festival was a dizzying menagerie of radical new strains and blunt haze and weed-aesthetic art and paraphernalia. Cultural icon Wiz Khalifa even stopped by for a surprise “Khalifa Kush Smoke Out”!

And most impressively, at 4:20pm that Sunday, organizers say 7,000 of the event’s most ambitious pot smokers — of the 13,000 who attended, according to the Press Democrat — set a world record for the most joints lit at once in one place.

“The energy was electric, the vibe was unparalleled, and it was amazing to see everyone come together to set this record,” Hall of Flowers cofounder Rama Mayo says in a press release.

(Not trying to harsh your buzz here, but FYI, because this is still capitalist America in which we’re lighting up, the successful Sept. 21 world-record attempt did happen to be a concoction of the rolling paper brand OCB, which sent reps to the event to unveil the company’s new “Houseplant” line of smoking accessories and home goods — a collaboration with another icon of weed culture, actor and filmmaker Seth Rogen.)

A Forbes journalist investigating the pot-industry downturn braved the Santa Rosa festival to “dive deep into the heart of cannabis in the Golden State and see if it’s still beating.” From his report:

I attended the Hall of Flowers trade show and festival in Santa Rosa on September 20-21st to see if I could find a pulse. Hall of Flowers is typically a B2B event but this year they opened it up to the public on day two for a “fan day”.

This innovation appeared to be a big success judging from the crowds of weed enthusiasts enjoying all the activations, games, and rides. Vendors sold their cannabis directly to the consumer without the usual regulatory hassle. Large branded bags of weed could be seen in the hands of consumers. That was a big win for the event organizers and from their perspective, things may be looking up for the state’s cannabis players.

“The industry is going to continue to evolve over the next 20 years, and we look forward to being at the forefront of that change,” said Rama Mayo, Hall of Flowers’ spokesperson. “Our focus is always on creating the most effective show possible in order to provide optimal value. The industry has been asking for a D2F (direct-to-fan) extension of Hall of Flowers, so we created a ‘Festival Day’ for the first time ever in Santa Rosa. This show hosted more brands than ever before, and that speaks volumes.”

See video from the Press Democrat of Sonoma County’s historic cannabis moment. And here’s some more aerial footage from a guy named Jackson Case-Barnes.

Wine Industry Vs. Sober Movement: ‘Come Over October’

0

There’s been a big debate running for most of the year about whether the California wine industry is actually facing a downturn of doom. On one hand, the total valuation of the 2023 wine-grape harvest in Sonoma, Napa, Mendocino and Lake counties smashed all previous records, and the local tasting-room count keeps ticking upward each year. On the other hand, new market reports keep showing that Americans are drinking less wine (especially young people; “Wine is not brat,” in the words of the U.K. Guardian), and for every new tasting room it seems we hear of another winery fire sale around here.

My favorite industry blogger, who I mentioned earlier — the inimitable W. Blake Gray — wrote last weekend: “We interrupt the ongoing reports that the sky is falling on the wine and spirits industry to bring you something new: The sky has already fallen. SipSource released a report today that showed wine sales from wholesalers to retail stores, restaurants and bars dropped 8 percent in the 12 months that ended August 2024.” And our local Business Journal reports: “The North Coast wine grape market is experiencing significant challenges as this year’s harvest season progresses. Growers and wineries are grappling with oversupply, reduced demand and pricing pressures. Industry experts and growers paint a picture of a market in flux.”

So anyway, to get ahead of the curve and fight back against the growing nonalcoholic movement, the wine industry’s PR mafia launched a flashy campaign this year called “Come Over October.” It’s clap-back to Sober October, which is gaining steam as a pre-holiday respite from drinking, not unlike the post-holiday Dry January.

The movement has some local perks, according to the SF Chronicle:

During October, Jackson Family Wines, which owns more than 25 California wineries and brands, is offering free tastings at seven of its estates: Napa Valley’s Freemark Abbey and Sonoma County’s Matanzas Creek, Siduri, Stonestreet, Copain, La Crema and Kendall-Jackson. The company is also hosting complimentary events, including two on Oct. 19 at Kendall-Jackson and Freemark Abbey. 

Jackson Family’s free tastings are part of a grassroots wine industry movement promoting the social benefits of drinking wine. Named Come Over October, it was created as a direct counter to Sober October, the lesser-known sequel to Dry January that encourages people to abstain from alcohol for a month. Come Over October doesn’t quite roll off the tongue as easily as Sober October, but the intention behind it is of urgent concern for the wine industry, because wine consumption is down and a sober movement has undeniably taken off. 

Never thought I’d see the day when coercion was needed to get everyone to sit around and get wine-drunk together! The official Come Over October website is a collection of inspirational wine messaging, a la:

  • “Historically and socially, wine — a communal beverage — has played a role in facilitating conversation, nurturing new friendships, and deepening old ones.”
  • “We believe that through the simple act of sharing wine, we share other things that matter — generosity, caring, and a belief that being together is an essential part of human happiness.”

Of course, Big Wine is all over this thing. “We’re thrilled to have Total Wine as a Benefactor for Come Over October!” campaign organizers wrote on Instagram in late August. “With a vast selection of wines from around the world and a commitment to helpful customers discover the perfect bottle, Total Wine has become a trusted name in the wine community. Their support means the world to us as we look ahead towards the start of October! Look for our posters and materials in 270 stores. Cheers to that!”

North Bay Journo’s New Docu-series, ‘OtherWise’

Content is everywhere in this day and age, but content worth consuming is increasingly rare and hard to find—that’s why OtherWise with Jane Harvey is such a diamond in the digital rough. 

OtherWise with Jane Harvey is a docu-series and podcast that, through interviews with various intriguing individuals, aims to highlight the unique insights of those who learned to transmute their lived experience into something extraordinary and often beautiful. 

As the title suggests, OtherWise is all about showcasing other forms of wisdom from those whose experiences and advice don’t necessarily fall into the mainstream. This newly released show shines bright not only for its stunning technical quality, but for the intent behind its rather inspirational vision, all of which goes to show what can happen when authenticity and talent are brought together by passion and compassion.

The masterminds behind OtherWise with Jane Harvey are, unsurprisingly, Jane and Micah Harvey, a recently married couple who took their talent and compatibility and poured it into a shared entrepreneurial vision. And now, that shared vision is a reality with the series to prove it.

“This project has been in the works for most of my life—finding a way to combine my creativity, my love of humanity and my love of storytelling has been the goal for me since day one,” Jane Harvey explained.

“This show has taken my passion for visual storytelling to a whole new level,” added Micah Harvey. “Creating media that elevates the human experience, at a time when it’s so needed, feels like what I’m meant to do. Hearing the stories of our interviewees, getting to sit down with them and get to know them, deeply moves me. Being able to amplify their messages is incredibly fulfilling.”

OtherWise with Jane Harvey is designed to showcase a wide variety of the elements that make up the human condition through an honest lens—this is especially true of those who took the path that leads from struggle to resilience and then to artistry. In sharing stories of individuals’ unique experiences in learning to balance life’s challenges and success through an accessible platform, OtherWise hopes to uplift and inspire its listeners to pursue their passions and explore life’s many opportunities for creativity.

“This show is about inspiring goodness and fostering connection,” Jane Harvey explained. “Bottom line: It’s here to help you, make you laugh, lift up your heart and boost your energy. ”

The concept for OtherWise first took root in 2021, when Jane Harvey decided to take her experiences as Bay Area art and culture journalist (including for the Pacific Sun and Bohemian, under her original byline, Jane Vick) into a different, more expansive media format. Though she enjoyed speaking with and highlighting the artists, thinkers and otherwise interviewable individuals through written word, she found the medium restricted her ability to truly showcase the extent of her interview experiences. 

And so, the former Jane Vick set off to find her own way to share more of others’ wisdom with the world…with the help of her then-boyfriend and now-husband, of course.

“When we were [first] filming, [Micah] saw what I wanted to see and shot what I wanted to shoot, and so we have a synergy in terms of our creative vision that feels really natural and good,” said Jane Harvey.

“After that, it was like, ‘What if we did this—what if we started a business and made a show?’” she continued. “And so, we spent the next two and a half years making a show. We did our 9 to 5 jobs, and then our 5 to 9 was spent in the production studio, interviewing, and making sure we had materials to launch with, building up the entire brand, the website, structure, socials…”

The couple combined their shared talent and experiences in creating and managing content, and what alchemized was the first seed that would eventually grow to become OtherWise

“I had great opportunities to learn as I developed my career, but found the more I progressed, the more I was guiding and approving other people’s creative process instead of developing my own,” said Micah Harvey. “The pay was comfortable, but it wasn’t that spark I experienced when working with Jane to create and tell stories that inspire people.”

In between their respective 9 to 5 and 5 to 9 jobs, Jane and Micah Harvey also managed to fit a few moves, an engagement and a wedding into their busy schedule. But when one is inspired, it seems as though no work is too much and no life is too busy to make room for the most important parts. The couple agrees that the breadth of everything they accomplished in such a short time span was far from easy, but was very worth the time, effort and risks.

“These two and a half years have been great, and challenging,” said Jane Harvey. “Being comfortable with discomfort was important. Knowing that this is going to be hard and uncomfortable and risky and scary, and those are actually indicators that you’re doing something really important.”

The first two video episodes of OtherWise with Jane Harvey were released just this September, and both are available to watch online. The docu-series begins with an intimate interview with Holly Wong, a San Francisco-based mixed-media artist who transmuted her early struggles into an honest and powerful story of living authentically and fully. The second OtherWise episode features Orin Carpenter, a multimedia artist, painter and arts teacher with a whole lot of wisdom, talent and kindness to share.

“A word that keeps coming up that I’m proud of is ‘authentic,’” said Micah Harvey. “…it’s important for us to come off with that authenticity, so it’s really comforting to hear people are receiving it that way.”

Now, the Harveys are excited to continue their work on OtherWise and share the incredible life stories, struggles and successes alike, of those they interview, with the world. And yes, they are aware of the very meta fact that they too took their struggles and passions, both individual and shared, and turned them into their own impactful artistic expression.

“We feel the magic of the fact that we are living the life that we created, and it’s the very thing we are interviewing people about—living our truth and dream,” said Jane Harvey.

“I have been wanting to do something like this my whole life, and when I met Micah I thought, ‘I can do this with this person,’” she concluded. “I won’t say I couldn’t have done it without him, but I would never want to.”

So, those interested in expanding their horizons and getting inspired one story at a time may tune in and watch an episode (or two) of OtherWise with Jane Harvey—just visit otherwisewithjaneharvey.com and enjoy!

Redwood Credit Union’s Martin and Condron

In the words of Janeen Murray, outgoing executive director of North Bay super booster Go Local, moving money to a local bank is “the single most important thing you can do to help the local economy.”  In observation of her words and the upcoming Credit Union Day, celebrating the international movement, I reached out to Redwood Credit Union, which put me with senior vice president Matt Martin and public relations manager Tracy Condron. 

And it may be time to inquire more deeply of RCU. The bank has grown rapidly in recent years, from its humble and scrappy origin as a desk drawer cash box shared between Sonoma County government employees to a towering financial giant, with $8 billion of deposits available for loan.

CH: Matt, your branding is green. That can evoke healthy growth or greenwashing. In the story we tell of the world, banks and bankers are often cast as arch villains. Why would a credit union be different?

MM: Typically, banks are for-profit and are owned by stock-owning shareholders. Whereas credit unions like RCU are not-for-profit financial cooperatives owned and controlled by their depositing members. 

It’s very freeing. We can focus on the needs of our customers, team members and communities as opposed to a bank’s quarterly profit sheets and shareholder needs. So, we can offer low or no fees, great rates on deposits and lower interest rates on loans. Tracy can tell you more about our brand.

TC: We had an outside company come in to help us with brand articulation. After extensive member focus groups and studies, they came back and said, you might not believe this, but your brand is ‘Love!’ Imagine that—for a financial institution!

CH: Tracy, I understand that Matt, who oversees the RCU community fund, indirectly brought you into your current job.

TC: Yes! I love sharing my “why.” I have been at RCU almost seven years, but prior to that I lost my home in the Tubbs fire. Shortly after, I received a check from the North Bay Fire Relief Fund—a partnership between the Press Democrat, RCU Community Fund and State Sen. Mike McGuire. 

The impact of what I had lost and the need—which was so great, I basically had left with a jacket and a toothbrush … it’s hard for me to say … but in that moment I decided I wanted to work for an organization that showed up for people in their darkest moments. Three months later, I was working for RCU!

For RCU annual reports and more, go to linktr.ee/RCUlinks.

Zweibel’s Bakers Karl Gergel and Ursele Amiot 

On a hot Sunday mid-morning in Sebastopol, I joined the receiving line at Zweibel’s. Ursule Amiot and Karl Gergel have sold their artful treats under the Zweibel’s banner for three seasons of farmers’ markets.  That banner, by the way, is tasseled, striped purple and yellow, with a lazy-eyed, snaggle-toothed onion stitched below that beguiling name. One might expect as much...

Free Will Astrology: Week of Oct. 23

Free Will Astrology: Week of Oct. 23
ARIES (March 21-April 19): Secrets and hidden agendas have been preventing you from getting an accurate picture of what’s actually happening. But you now have the power to uncover them. I hope you will also consider the following bold moves: 1. Seek insights that could be the key to your future sexiness. 2. Change an aspect of your life...

Petaluma’s Controversial Bathtub Art Under 24-Hour Police Watch

Followup for you, on the storied bathtub-art controversy of Petaluma! It all began around eight years ago, with a proposal from the city’s seven-member Public Art Committee — aka, “the least understood, and most harshly criticized, public service committee in town,” in the words of Petaluma’s local paper — to install a riverfront sculpture of five clawfoot bathtubs towering 20 to 25 feet...

Napa County DA: Cop Who Shot Teen in Back Did Nothing Wrong

You might recall that just 10 miles south in suburban North Vallejo, around nine months ago, a police officer shot a local 18-year-old named Rogers Vaughn in the back as he tried to run away. (The young man survived the shooting. Still, Vaughn’s attorney tells the Press Democrat that it’s been a “long road to recovery” for the now-19-year-old, including “walking for a while...

Napa Gets Costco After Years of Waiting, With Epic Wine Section

The industrial area of Napa that used to house the Kaiser Steel pipe-manufacturing plant was packed with crazed shoppers yesterday for the ceremonious sunrise opening of a brand-new local outpost of everyone’s favorite discount superstore: a 157,000-square-foot Costco warehouse at 280 Riversound Way. It will be Napa County’s first. If we are to trust the giddy journalists and witnesses at the...

Sonoma County ‘Factory Farm’ Debate Reaching Fever Pitch

As ballots start landing in Sonoma County mailboxes for the 2024 General Election, politics are raging out in ag country. If you’ve driven around the county’s farmlands lately, you’ve likely noticed there are more “No on Measure J” signs dotting yards and fields these days than there are anti-Newsom signs on The 5. So what are they all about? Measure J, reportedly authored by...

Wine-Country Weed Smokers Set Crazy Record

The North Bay cannabis industry has reportedly been struggling this year, too — but there are signs the local stoner scene is going strong. Not least of which was the annual “Hall of Flowers” cannabis market and festival at the Santa Rosa fairgrounds last month, open to the public for the first time this year (it used to be an industry insider event)....

Wine Industry Vs. Sober Movement: ‘Come Over October’

There’s been a big debate running for most of the year about whether the California wine industry is actually facing a downturn of doom. On one hand, the total valuation of the 2023 wine-grape harvest in Sonoma, Napa, Mendocino and Lake counties smashed all previous records, and the local tasting-room count keeps ticking upward each year. On the other hand, new market...

North Bay Journo’s New Docu-series, ‘OtherWise’

Content is everywhere in this day and age, but content worth consuming is increasingly rare and hard to find—that’s why OtherWise with Jane Harvey is such a diamond in the digital rough.  OtherWise with Jane Harvey is a docu-series and podcast that, through interviews with various intriguing individuals, aims to highlight the unique insights of those who learned to transmute...

Redwood Credit Union’s Martin and Condron

In the words of Janeen Murray, outgoing executive director of North Bay super booster Go Local, moving money to a local bank is “the single most important thing you can do to help the local economy.”  In observation of her words and the upcoming Credit Union Day, celebrating the international movement, I reached out to Redwood Credit Union, which...
11,084FansLike
4,446FollowersFollow
6,928FollowersFollow