News of the Food
By Gretchen Giles
Not exactly the sharpest tools in the shed, we were surprised to learn that Petaluma is awash in rum and has been for some six years. Three-D Spirits Inc., a two-person operation out of P-Town, imports and creates rum varieties like RedRum, VooDoo Spiced Rum and Jolly Roger Caribbean Rum. Given outstanding reviews by such disparate trade mags as Patterson’s Beverage Journal and the Exotic Dancer’s Club Bulletin, these cane varietals are acclaimed for their smoothness and excellent character. And then, of course, there’s Halloween, when things run bumpy. As for character, well . . .
In honor of All Hallows Eve, Three-D has teamed up with the scary, spermicidal Chucky, offering a promotion allowing the punch-drunk to win a Seed of Chucky DVD. The movie folks contacted Three-D last year, explains rum prez Dan DaDalt. It all begain so innocently.
“I just really liked the image of Chucky holding the bottle [of Redrum],” he says. DaDalt OK’d the promotion and Chucky’s folks designed an image. It showed the stitched-up slasher doll holding a cocktail in one hand, a glass fully a’brim with . . . sperm. DaDalt’s own designer helpfully added a cocktail umbrella.
DaDalt literally almost puked. “I was so grossed out, I couldn’t even look at it. Every time I looked at it, i just got the chills,” he remembers with a good-humored chuckle. It was decided: they needed to turn the, um, sperm into a real drink. “That’s how Chucky Juice came about,” he says. Such stories make us want a strong, semen-free libation, and Three-D mixes energy drinks with rum and fruit juice in such a way that it’s likely that no one will puke. Promise. Details on the promotion, if you really truly want them, are available at www.redrum.com.
Serve over ice
2 ounces RedRum
3 ounces energy drink
1 ounce cranberry juice
From the October 26-November 1, 2005 issue of the North Bay Bohemian.
© 2005 Metro Publishing Inc.