Gifts for Fashionistas

Sonoma style with Erin Mavis

After a 30-year career in the women’s apparel industry that took her from San Francisco to Boston, New York to Los Angeles, and back to Sonoma County, Erin Mavis’ self-branded boutique in the charming town of Cloverdale is known locally for stylish and sustainable fashion. The shop provides a hand-chosen collection of ethically made, high-quality clothing and accessories for women and has a following in the area.

“I fell in love with Cloverdale,” Mavis says of why she chose that location, “and it felt like the perfect place to put down roots for this next chapter.”

Her store, lovingly described as “a tiny shop filled with things I love,” reflects Mavis’ style philosophy: quality over quantity. The boutique is thoughtfully curated with long-lasting, well-edited pieces designed to be worn and loved again and again.

Step inside, and you’ll find a delightful mix of clothing, jewelry, accessories and home goods—all personally selected by Mavis. Every item tells a story, from timeless wardrobe staples to unique statement pieces. This isn’t a place for fast fashion or fleeting trends; it celebrates craftsmanship, style and substance. For Mavis, it’s all about creating a personal, authentic space focused on what’s important.

Whether you’re looking for a signature holiday outfit, the perfect gift or a little something special for yourself, Erin Mavis’ flagship store is a must-visit destination in Cloverdale. If you can’t make it to Cloverdale, you can shop on the website or even on their Instagram. But if you can, stop by and experience the shop where every piece is a favorite and every customer feels at home.

Erin Mavis, 113 E 1st St., Cloverdale erinmavis.com

Ethical Clothing

With an emphasis on domestically produced and mindfully manufactured lines, this Petaluma boutique encourages an appreciation for quality items and classic design.

122 Kentucky St., Petaluma ethicalclothing-petaluma.com