White Noise
Thanks for your recent article about the—insert adjective here: embarrassing, stupid, wimpy or whatever other word one might add—Pantone “Color of the Year” (“Color Me Meh: The Coming ‘Color of the Year’ Is, Um, White.” Dec. 10, 2025).
In my opinion, as a colorist, architectural color consultant and artist, I found it both laughable and disappointing, to say the least.
Some years ago, I was a member of the Color Marketing Group—not because I “market colors,” per se, but because it was interesting, as a color professional in my own way, to connect with those who rely on creating trend-based colors and to see what their processes and approaches were.
Yet I might also add: not surprising.
It turns out many designers agree, which is really neither “here nor there” to me, but I do find it interesting.
I’ve been doing this color work since the mid-1980s, so I’m not a newbie to the concepts of how we can—and must—use color intentionally.
In any case, I just wanted to say thanks for the article. If you’re interested, I invite you to visit these two websites: bjacobscolordesign.com and barbarajacobsfineart.com.
Barbara Jacobs
Sebastopol










