Kenneth Cleaver

Consumer Correspondent

Apple Computer, Inc. I Infinite Loop Cupertino, CA 95014

Dear Apple:

Today is the second day of the rest of my life. Yesterday my iMac arrived. The iMac is a remarkably attractive computer. Its transparent CPU dome looks like something out of a candy store. Stunning as it looks alone, when paired with its user one’s eyes are drawn to a startling incongruity.

A headpiece, or iHat, made of the same plastic that houses the CPU would provide an aesthetic balance while serving to further integrate the CPU with the mind of its user. The iHat should come equipped with built-in headphones and horse blinders. Both devices could serve to prevent distraction from the outside world. Since Apple has been encouraging me to think differently, I thought you’d be delighted by my efforts.

If it is not too much of an imposition, I should like a prototype iHat: it would be really fun to sport mine before they’re all the rage. I look forward to hearing from you.

Sincerely, Kenneth H. Cleaver

Dear Kenneth H. Cleaver:

Thank you for your correspondence [about the iHat]. It is Apple’s policy not to accept unsolicited ideas concerning products, produce enhancements, processes, materials, advertising, promotions, or marketing plans (all hereinafter “IDEAS”) from sources outside the Company. Our policy may be viewed at

In this regard, all IDEAS submitted to Apple are forwarded to my office. I keep such IDEAS in my locked files.

We hope that you understand that this policy is necessary to prevent claims that Apple appropriated unfairly unsolicited IDEAS submitted to the Company.

We do appreciate your interest and support of Apple Computer, Inc.

Very truly yours,

Albert P. Cefajo Director of Patent, Trademark & Copyright APPLE COMPUTER, INC.

From the July 19-25, 2001 issue of the Northern California Bohemian.

© Metro Publishing Inc.

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