.Iconic Flamingo Resort Debuts Multimillion-Dollar Redesign

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A neon icon in Santa Rosa for over 60 years, The Flamingo Resort is known for its pink tower and mid-century aesthetic courtesy of master architect Homer A. Rissman.

This summer, the Flamingo Resort–currently operated by Santa Rosa-based hotel management company Point Group’s SPOKEN Brand–unveils a multimillion-dollar reimagination and new immersive wellbeing experiences set across its 10-acre campus.

Taking a cue from Rissman’s design, Weddle Gilmore Architects and BAR Architects have transformed the mid-century hotel into a modern wine country oasis with a stunning new entryway and several redesigned points of interest, including the lobby and check-in experience, the Lazeaway Club restaurant and bar, and all 170 guest rooms and suites.

The new architectural palette of wood, steel and glass complements the classic mid-century design and the modern touches honor the resort’s legacy while infusing a relaxed contemporary vibe into the Flamingo. 

“The rebirth of Flamingo Resort embodies our vision to create an environment where guests, locals and team members can embrace spiritual wellbeing and the adventure of life,” said Stephen Yang, Founder and Co-CEO of SPOKEN. “We are excited for guests and locals to stay with us to relax and find their flow.”

As guests arrive at Flamingo Resort, they are first drawn to the floor-to-ceiling glass windows of the new “Porte Cochere” entryway and led to the focal point and social center of the hotel; the pool and outdoor courtyard featuring a commissioned HYBYCOZO garden sculpture.

The designers recreated the Flamingo’s lobby into an inviting greeting space that emulates the experience of arriving at someone’s home. Guests check-in at a large table similar to a kitchen island surrounded by serpentine-shaped couches done in a velveteen fabric. Custom light fixtures play off a tropical feel, bringing the outdoors in with palm leaves, pompous grass, and other references to the natural agricultural area of Santa Rosa.

The integration of art throughout the hotel consists of curated vintage and modern photographs, prints, paintings and commissioned art pieces including a multi-ethnic, provocative lobby wall mural by Serge  Gay Jr., a HYBYCOZO pendant chandelier in the Entry Foyer of the meeting spaces, and a stunning rope  sculpture by artist Windy Chien which adorns the wall outside the main ballroom.

Flamingo Resort’s guest rooms and spacious poolside suites, many with private outdoor patios, are also redesigned to blend the resort’s mid-century architecture with a modern design, featuring floor-to-ceiling windows and a color palette inspired by the ‘50s, ‘60s and ‘70s.

As part of its redesign, Flamingo Resort is also introducing new wellness and culinary programming that celebrates the spirit of Sonoma County and invites guests to connect to the local community and the great outdoors with an array of complimentary and by-reservation activities like Afternoon Tea, yoga, meditation, sound healing and more.

Flamingo Resort room rates start at $189 per night and suites start at $350 per night. The resort is offering two grand opening packages; “Flock to Flamingo” which includes a $100 daily spa credit or “Recharge and Relaunch” which includes 15 percent off accommodations plus a daily $25 resort credit.


Charlie Swanson
Charlie Swanson is a North Bay native and an arts and music writer and editor who has covered the local scene since 2014.
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