Time to get ready, Humboldt—Busy Signal, one of Jamaica’s most dynamic performers, is set to headline Reggae on the River 2025.
This rare West Coast appearance is designed to provide an unforgettable experience in a breathtaking festival location. From Aug. 1-3, thousands will gather at County Line Ranch in Cooks Valley, Piercy, for a weekend brimming with roots music, riverside relaxation and pure celebration.
More than just a concert, Reggae on the River is an immersive experience where “Happy Reggae” is a shared greeting. Busy Signal’s performances are legendary; he commands the stage with an undeniable presence. From high-energy dancehall hits like “Stay So” to soulful reggae anthems such as “Reggae Music Again,” his set is meant to electrify the crowd. Witnessing him live on the riverbank, surrounded by ancient redwoods and deep bass, is a moment designed to be cherished forever.
Reggae on the River’s essence lies in its flow, mirroring the Eel River that gracefully winds through the festival grounds. Positive vibes ripple through the air between sets, inviting attendees to cool off in the water or simply relax riverside as champion sounds from artists like Broken Silence echo along the shore. It’s a choose-your-own-adventure: Some dance endlessly, others find tranquility in the Healing Grove and many indulge in a blend of both.
The atmosphere is meant to be consistently welcoming, relaxed and joyful. Campsites transform into vibrant communities, and meals are often shared among new friends. One will encounter a diverse crowd—families, lifelong friends, first-time visitors, blossoming couples and international travelers—all mingling, smiling and swaying to the rhythm. There are no exclusive areas, just a shared sense of something truly special unfolding.
This year’s festival boasts multiple stages, including the Main Stage, a dedicated River Stage and a Youth & Family Zone designed for all ages. A bustling village of vendors offers a variety of culinary delights—Italian, Afro-Caribbean and locally sourced food—alongside artisan booths featuring handmade jewelry, vintage vinyl, natural medicine and more.
While Busy Signal is a major highlight, the full lineup is exceptional. One can anticipate performances from reggae legends, emerging artists, renowned sound system selectors and global cultural ambassadors representing Jamaica, Africa, Europe, Latin America, the Bay Area and SoCal. Artists such as Luciano, Queen Omega, Mr. Vegas, Tarrus Riley, Julian Marley, Fantan Mojah, Hempress Sativa and many more will contribute to this riverside celebration.
Weekend passes, single-day tickets and camping options are currently available at reggaeontheriver.com. This all-ages, ADA-accessible event takes place rain or shine. Early arrival is recommended to secure a preferred spot—whether by the river, on a hilltop or front-and-center at a stage.
Those returning already understand the profound meaning of this gathering. And newcomers are always welcome. This is more than just a festival; it’s a profound reset, a re-energizing experience and a powerful reminder of the enduring significance of community and music.
For more information and tickets, visit reggaeontheriver.com.
