.Chris Jordan and Brita Ride

We just learned about the Brita Climate Ride yesterday and today it passes through Sonoma County, ending at Casini Ranch in Duncan’s Mills for an overnight camp out before heading south tomorrow.

Designed to alert citizens to the dangers of climate change — and, just perhaps, to strengthen the Brita brand — the ride’s unusual aspect is educational. Each night, special speakers regale the riders and the public with their stories. Tonight’s speaker is Pacific Northwest photographer Chris Jordan, whose work we adore and who has been kind enough in the past to allow us to reproduce some of it.

Jordan’s thing is, well, things. Masses of them. As many Barbies as their are breast augmentations performed in one month in the U.S. arrayed to look like a breast. As many lighters are there are annual smoking-related deaths every six months in the U.S. shaped to mock death. Charlie Brown and Snoopy underscoring animal rights. And so on.

His genius lies in the sheer volume of objects he aggregates and their resonance to numbers in real life. Jordan speaks tonight, Thursday, Sept. 23, at 7:30pm at Casini Ranch, 22855 Moscow Road, Duncans Mills. It’s free.


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