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Webinar: 5 Top Things to Track in Google Analytics

May 13 @ 11:00 am - 12:00 pm




Steven Graff will take us through a basic overview of getting the most out of Google Analytics and the top five things to track in Google Analytics beyond the vanity metrics of visitors, pageviews, and sessions.


About the Speaker:


Steven Graff – Director of Optimization


Over the last three decades, Steven’s worn just about every hat in the MarCom agency business: media buyer, copywriter, PPC manager, creative director, account director, information architect, program director, VP of Operations, and CEO. As Director of Optimization, Steven focuses on adding to his understanding of user behavior and motivation in nearly every market sector to address the problem of conversion optimization throughout the customer journey. A key driver in his testing and success is moving beyond a marketer’s intuition and proving winning strategies that are

Informed by digital analytics.


Visit our page on Meetup.com to register. Visit our website to become a member at https://patca.org/join/apply/




Online Event – Webinar, via Zoom Platform


May 13
11:00 am - 12:00 pm
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